Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp.
(NYSE: PVH), and Calvin Klein Fragrances, a division of Coty Inc.
(NYSE: COTY), today unveil actor and musician Idris Elba and his
wife, model and human rights activist Sabrina Elba as the faces of
Calvin Klein ETERNITY AROMATIC ESSENCE, the newest addition to the
ETERNITY fragrance portfolio.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240301420936/en/
Calvin Klein Fragrances announces Idris
and Sabrina Elba as the face of new Calvin Klein ETERNITY AROMATIC
ESSENCE fragrance campaign (Photo: Business Wire)
Shot by Mert Alas, the campaign offers a fresh and impactful
take on ETERNITY’s timeless dream of eternal love, capturing Idris
and Sabrina in moments of intimacy set to a bespoke cover of
“Fever” by FKA twigs. The striking campaign imagery is inspired by
profound connection and the essence of desire, paying tribute to
ETERNITY’s legacy of sensuality by partnering with an authentic
couple with a deep connection to the brand. The advertising
campaign will be featured globally and supported by digital,
social, print, and TV.
“Calvin Klein’s ETERNITY campaigns have always shown love that
was intimate and real. It’s an honor to have our romance recognized
for its authenticity, and have our commitment captured in this
campaign. We are excited to be a part of ETERNITY’s iconic,
timeless love story,” said Idris and Sabrina jointly.
CALVIN KLEIN ETERNITY AROMATIC ESSENCE FOR MEN and FOR WOMEN are
elevated and bold aromatic fragrances, connected by a unique
coconut note.
ETERNITY AROMATIC ESSENCE FOR MEN is a highly contrasted
aromatic gourmand, crafted by principal perfumers Daphné Bugey and
Frank Voelkl of Firmenich. The fragrance opens with fresh juniper
berry essence with woody and gin-like facets. At the heart, the
radiance of cardamom adds a spicy quality balanced by a sweet and
floral lavender note. The seductive warmth of comforting coconut
adds a sexy gourmand twist.
ETERNITY AROMATIC ESSENCE FOR WOMEN is a fresh, floral gourmand,
created by perfumers Véronique Nyberg and Julie Massé of Mane. The
captivating composition’s powerful freshness puts a modern twist on
a floral fragrance. It opens with aromatic floral hints of
lavender. At the heart, a sparkling coconut water accord unveils a
vibrant gourmand, contrasted by an alluring dry down of sensual
woods at the base.
The fragrances’ signature bottles and outer cartons have been
reimagined with elevated codes and luxurious finishes. Inspired by
the vibrancy of gemstones, the scents are housed in lacquered teal
green glass bottles. Maintaining the shape and silver cap of the
iconic original ETERNITY fragrances, the updated packaging exudes
sensuality.
About Idris and Sabrina Elba
Idris Elba is an award-winning actor, producer, director, and
musician continually securing his place as one of the most
versatile performers in Hollywood. In 2016, he became the first
male actor to receive dual SAG awards in one evening - Outstanding
Performance by a Male Actor in a Supporting Role and Outstanding
Performance in a TV Movie or Miniseries.
A multi-hyphenate in every sense of the word Sabrina Elba is not
only a model, entrepreneur, and UN Goodwill Ambassador for the
International Fund for Agricultural Development (IFAD) but also
works with various civil society orgs like Farm Africa,
Conservation International, and the European board for Global
Citizen, receiving accolades like the TIME100 Impact award and the
Crystal Award from the World Economic Forum.
About Calvin Klein
Calvin Klein is one of the world’s leading global fashion
lifestyle brands with a history of bold, non-conformist ideals that
inform everything we do. Founded in New York in 1968, the brand’s
minimalist and sensual aesthetic drives our approach to product
design and communication, creating a canvas that offers the
possibility of limitless self-expression. The Calvin Klein brands –
CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein
Underwear, and Calvin Klein Performance – are connected by the
intention and purpose of elevating everyday essentials to globally
iconic status. Each of the brands has a distinct identity and
position in the retail landscape, providing us the opportunity to
market a range of universally appealing products to domestic and
international consumers with a variety of needs. Our products are
underpinned by responsible design, high-quality construction, and
the elimination of all unnecessary details. We strive for unique
and dimensional pieces that continuously wear well and remain
relevant season after season. Global retail sales of Calvin Klein
products were approximately $9.3 billion in 2022.
Calvin Klein continues to solidify its position as an innovator
of emerging digital platforms and modern marketing campaigns. PVH
acquired Calvin Klein in 2003 and continues to oversee a focused
approach to growing the brand’s worldwide relevance, presence, and
long term growth.
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. We serve
consumers around the world, selling prestige and mass market
products in more than 125 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to protecting the
planet. Learn more at coty.com or on LinkedIn and Instagram.
ADVERTISING CREDITS: Creative Direction: Calvin Klein
Campaign Videos: Mert Alas Advertising Campaign Images: Mert
Alas
EDITORIAL CREDIT: TERNITY AROMATIC ESSENCE FOR WOMEN
CALVIN KLEIN ETERNITY AROMATIC ESSENCE FOR MEN KLEIN
SOCIAL MEDIA: #CKEternity
BRAND HANDLE: @calvinklein
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240301420936/en/
Calvin Klein, Inc. Erin Leary, Director, Corporate
Communications, erinleary@ck.com
Coty, Inc. Nikita Duke, Qulture Agency,
nikita@qulture.agency
Coty (NYSE:COTY)
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