Created for those who celebrate outdoor
moments and soup season, the limited-edition collection will be
available via the NTWRK app.
CAMDEN,
N.J., Feb. 22, 2024 /PRNewswire/ -- Whether it's
playing in the snow, bundling up next to the fireplace, or savoring
a steaming bowl of Campbell's Soup, cozy winter moments make
lifelong memories. For those hoping for a few more snowy days this
season, Campbell's is celebrating winter warmth through
an exclusive capsule collection with Parks Project, a purpose
driven outdoor lifestyle brand advocating for people and parks.
Beginning Feb. 22 at 11 a.m. EST / 8 a.m.
PST, brand fans can enter the official drawing on the NTWRK
mobile app for a chance to purchase one of 75 Campbell's x Parks
Project "Winter Warmth" bundles. Available in adult and kid's
sizes, winners of the drawing will be selected on Feb. 27 at 8 p.m.
EST / 5 p.m. PST via the NTWRK
app. Inspired by the season's snowy landscapes and the iconic
packaging of Campbell's, the exclusive collection features
reversible fleeces, accompanied by a coordinating beanie – perfect
for conquering the slopes or neighborhood sledding hills. Each
purchase will be accompanied by the original winter warmth go-tos
for generations: Campbell's Chicken Noodle Soup and
Campbell's Tomato Soup.
"Campbell's treasures the joy of snow days and the
comfort of warming up with a bowl of soup after a day spent
outside," said Gary Mazur, Vice
President Soup and Broth, Campbell's Meals and Beverages division.
"The Campbell's x Parks Project 'Winter Warmth' collection
vividly embodies this feeling, inviting everyone to indulge in the
comfort and warmth."
Parks Project and Campbell's are both committed to a
sustainable future for generations to come. Parks Project is on a
mission to inspire everyone to Leave It Better Than You Found It™.
This mission is exemplified by over $2.5
million given to fund habitat restoration, advocacy,
education, and volunteering projects in parklands across the nation
since 2014 - a testament to Parks Project's dedication to
environmental stewardship.
"At Parks Project, we are very selective with our brand partners
- Campbell's is an iconic brand that is an authentic part of
a camping and park experience. We're excited to work with them to
help us amplify our Leave It Better mission to inspire a new
generation of conservationists," said Keith
Eshelman, Parks Project CEO.
In celebration of this collaboration, Campbell's, Parks
Project and NTWRK have made a donation to Trust for Public Land, a
national nonprofit that works to connect everyone to the benefits
and joys of the outdoors. In parallel with this donation, the
brands will participate in a park clean up in Camden, N.J., the proud home of Campbell Soup
Company for the last 155 years. This hands-on effort aims to
support Parks Project's mission to enhance local green spaces and
exemplifies Campbell's dedication to make a positive impact
and build vibrant communities where we live and work.
Rules and details are listed here. US 18+ (19+ AL & NE).
Void where prohibited. To stay up to date with all things
Campbell's and Parks Project, visit Campbells.com and
ParksProject.us and follow both on TikTok, Instagram and
Pinterest.
About Campbell's:
For more than 150 years, Campbell
(NYSE:CPB) has been connecting people through food they love.
Generations of consumers have trusted us to provide delicious and
affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated
fiscal 2023 net sales of $9.4
billion. Our portfolio includes iconic brands such
as Campbell's, Cape Cod, Goldfish, Kettle
Brand, Lance, Late
July, Milano, Pace, Pacific Foods, Pepperidge
Farm, Prego, Snyder's of
Hanover, Swanson and V8. Campbell has a heritage of
giving back and acting as a good steward of the environment. The
company is a member of the Standard & Poor's 500 as well as the
FTSE4Good and Bloomberg Gender-Equality Indices. For more
information, visit www.campbellsoupcompany.com.
About Parks Project:
Parks Project, a certified B
Corp, exists to transform park enthusiasts into park champions and
encourage everyone to leave it better than you found it.
Established in 2014, Parks Project is a lifestyle brand that brings
the spirit of the National Parks into your daily adventures.
They've donated over $2.5 million to fund projects in
national, state, and local parks. For more information,
visit ParksProject.us and @ParksProject.
About NTWRK:
NTWRK is the premier North American
livestream shopping platform where "entertainment meets e-commerce"
(Forbes). Built on a digitally-innovative model of daily product
drops, livestream shopping festivals, and exclusive partnerships
with world-renowned brands and creators, NTWRK has fostered an
organic global community of artists and fans since its launch in
2018. The brand has captured the attention of tech and business
media alike---recently winning Forbes' "America's Best Start-Up
Employer," a Webby Award for "Apps & Software- Shopping," Ad
Age's "Hottest Brands," and multiple Fast Company recognitions
including "Most Innovative Companies," and "Brands that Matter."
Under the motto "Shop, Watch, Connect" and with investors including
Jimmy Iovine, Live Nation, Drake,
Goldman Sachs, luxury brand Kerring and more, NTWRK provides a
curated digital shopping experience that resonates with Gen-Z and
millennial consumers.
Contact:
Antonia
Scannapieco
antonia_scannapieco@campbells.com
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SOURCE Campbell's