InQuira 7 Intelligent Search Platform Selected by Chrysler Group to Power Personalized Customer Interaction on Four Branded Webs
08 Juin 2005 - 3:01PM
PR Newswire (US)
InQuira 7 Intelligent Search Platform Selected by Chrysler Group to
Power Personalized Customer Interaction on Four Branded Websites
Award-winning Websites for Chrysler, Jeep, Dodge and Chrysler
Financial Brands to Leverage InQuira's Industry-Leading
Capabilities for Delivering Personalized Website Experiences That
Accurately Meet the Needs of Customers SAN BRUNO, Calif., June 8
/PRNewswire/ -- InQuira, the leading provider of intelligent search
solutions for improving the quality of customer interactions
through websites and contact centers, announced that InQuira 7
Intelligent Search platform has been selected by Chrysler Group
(NYSE:DCX) to power personalized customer interaction of four of
its branded websites, including http://www.chrysler.com/,
http://www.dodge.com/, http://www.jeep.com/ and
http://www.chryslerfinancial.com/. In addition to powering the
search capabilities, InQuira 7 will also be utilized in Chrysler
Group's customer service center, enabling service agents to more
effectively find answers for customers. "In order for our company
to continue to be successful in the online channel, it is
imperative that we maximize the abilities of our websites to
understand and respond to our customers' needs in real time," said
Bonita Stewart, Chrysler Group's director of interactive
communications. "Consumers expect to go to our websites and easily
find answers to their questions. With the help of InQuira, we will
be able to improve the website experience for consumers." "Bonita
Stewart and her team at Chrysler Group are widely recognized for
their innovative online marketing efforts, including the
award-winning websites they have developed," said Mike Murphy,
InQuira's CEO. "We are excited about the opportunity to work with
them in taking these websites to a new level of ability to assist
consumers in their purchase experiences, and improving the ability
of Chrysler Group's customer service agents to deliver timely and
accurate responses." "Any good salesperson knows that their
ears-not their mouth-are the most important sales tool," said
Dennis Galbraith, senior director of automotive marketing solutions
at JD Power & Associates. "The search function is the 'ears' of
a website. It is the one place where the site visitor can say 'this
is what I came for,' or 'this is what I want you to tell me about.'
How well your site 'listens' depends on how good your search tool
is. As consumers become more Web-savvy, their experience and
expectations of websites will grow. Any manufacturer investing in a
robust search tool will be particularly well-positioned to exceed
those expectations." About Chrysler Group The Chrysler Group,
headquartered in Auburn Hills, Mich., is a unit of DaimlerChrysler
AG, the world's fifth-largest automaker. Its brands, including
Chrysler, Jeep(R) and Dodge, feature some of the most recognizable
vehicles like the Chrysler 300, Jeep Wrangler, and Dodge Viper. In
2004, the Chrysler Group sold 2.7 million vehicles worldwide. The
DaimlerChrysler Corporation Fund, the Company's philanthropic arm,
gave more than $23.7 million in grants last year. About Chrysler
Financial Chrysler Financial offers a complete line of world-class
automotive financial products and services for both dealers and
consumers of Chrysler, Jeep(R) and Dodge vehicles. In 2005,
Chrysler Financial continues to offer vehicle wholesale and retail
financing, fleet management and lines of credit to all 3,900
Chrysler Group dealers. As an industry leader in support
technology, Chrysler Financial provides its customers with the most
innovative and efficient methods of doing business. About InQuira
InQuira improves the quality of customer interactions through
websites and contact centers with its leading intelligent search
solutions. InQuira's solutions leverage InQuira's patented
intelligent search technology to understand a customer's intent in
real time, and dynamically create a personalized response that
incorporates the right information, data, and links to applications
from across an enterprise to meet that customer's need. InQuira's
blue-chip customers include AT&T, Bank of America, BEA Systems,
Charter One Bank, Chrysler Group, Fidelity Investments, General
Electric, Honda, Sovereign Bank and SunTrust. For more information,
visit http://www.inquira.com/. DATASOURCE: InQuira CONTACT: Tim Cox
of Zing Public Relations, +1-650-369-7784, or , for InQuira Web
site: http://www.chrysler.com/ Web site: http://www.dodge.com/ Web
site: http://www.jeep.com/ Web site:
http://www.chryslerfinancial.com/ Web site: http://www.inquira.com/
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