The Original Luxury Minivan Adds Fresh Ideas for 2008
06 Août 2007 - 7:09PM
PR Newswire (US)
-- Chrysler brand originated the luxury minivan, the Chrysler Town
& Country AUBURN HILLS, Mich., Aug. 6 /PRNewswire-FirstCall/ --
As the originator of the luxury minivan segment in 1989, Chrysler
has offered families a minivan with upscale amenities for 18 years.
The 2008 Chrysler Town & Country continues the tradition of
elegant style, unmatched comfort and versatility, attention to
detail and the safety and security features that families expect.
"We listen to how people use their minivans, and the challenge to
ourselves is to imagine the possibilities we can offer the 21st
century family," said David Rooney, Director - Chrysler Marketing.
"It really is exciting to push the envelope and set new standards
for entertainment, technology and safety features with the 2008
Chrysler Town & Country minivan." The minivan segment is a
vibrant part of the new vehicle market, averaging 1.1 million units
sold since 1993. Roughly one of every 15 new vehicles sold in the
U.S. is a minivan and that is expected to stay stable or grow
slightly in the near future. The Chrysler Town & Country has
the heritage of being the original luxury minivan. Introduced in
1989, as a 1990 model, the Chrysler Town & Country broke new
ground with luxurious accommodations and features typically not
found on a minivan at that time. The 2008 Chrysler Town &
Country offers contemporary, tailored styling, abundant standard
safety features, unmatched versatility and purposeful technology in
an elegant package that doesn't sacrifice value or performance. The
new Chrysler Town & Country is engineered beautifully and
carries on the heritage of the original luxury minivan. "The 2008
Chrysler Town & Country minivan lets customers share the good
life with family and friends," said Rooney. "Beautifully engineered
with luxury amenities, elegant style and unmatched versatility,
it's the best choice for minivan customers who don't want to
compromise style or their active lifestyle." The primary 2008
Chrysler Town & Country target customer in the United States is
a married couple between the ages of 35 and 45 with two or more
children older than six years of age at home. The median household
income is $80,000, and 65 percent are college graduates. The
secondary customers are "empty nesters" between the ages of 55 and
65 who do not have children living at home. The median household
income for this target customer is $60,000 per year. Approximately
40 percent are college graduates. Model Lineup The 2008 Chrysler
Town & Country is available in three models: Chrysler Town
& Country LX, Chrysler Town & Country Touring and Chrysler
Town & Country Limited. The Chrysler Town & Country LX is
powered by a 3.3-liter V-6 engine that produces 175 hp (131 kW) and
205 lb.-ft. (278 N*m) of torque and is mated to a four-speed
transaxle. The 3.3-liter engine is a flex-fuel engine capable of
running on E85, a renewable fuel. Standard features included on the
2008 Chrysler Town & Country LX include advanced multistage
driver air bag and front-passenger low-risk deployment air bag;
supplemental all-row side-curtain air bags with added rollover
protection; Electronic Stability Program (ESP) with brake assist
and traction control; air conditioning with manual temperature
control; 160 amp alternator; passenger assist handles located on
the A-pillar, B-pillar and headliner above the sliding passenger
doors; vanity mirror; 600 amp maintenance-free battery; four-wheel
anti-lock brakes with vented front and solid rear discs; brake-park
interlock; LATCH child seat anchor system; analog clock; overhead
console that includes a rearview interior conversation mirror with
sunglass holder; standard front-row-center floor console with four
removable, dishwasher-safe cup holders; rear window defroster;
black door handles; power door locks; dual manual-sliding doors;
sunscreen glass; standard door trim panel with armrest, two map
pockets, chrome interior door handles and first- and second-row
bottle holders; dual glove boxes; third-row rear seatback grocery
bag hooks; halogen quad headlamps with headlamp-off time delay;
manual liftgate with single floodlamp; rear dome light located
between the second and third rows; front courtesy map light;
manual, four-gauge instrument cluster display; fold-away exterior
mirrors; body color bodyside molding; 12-volt power outlets in the
instrument panel and rear quarter trim; AM/FM/CD/MP3 radio with
four-speaker sound system; Sentry Key(R) remote, keyless,
illuminated entry with anti-theft engine immobilizer; YES
Essentials(R) anti-stain, anti-odor, anti-static fabric seats;
removable second-row two-passenger bench seat and third-row 60/40
split bench seat that folds into the floor; second-row, in-floor
covered storage bins; DoorAlert; power rack-and-pinion steering;
manual tilt steering column; tip start; FOB Integrated Key (FOBIK);
tire pressure monitoring system; 16-inch steel wheels; "Chrysler
Town & Country LX" badging; power front windows with
driver-side one-touch down; intermittent front and rear wipers and
20-gallon fuel tank. In addition to the standard equipment on the
Chrysler Town & Country LX, available equipment includes Stow
'n Go(R) seating and storage system; three- zone manual temperature
control; power sliding driver-side and passenger doors; power
liftgate; remote start system; engine block heater; Swivel 'n
Go(TM) seat system; YES Essentials anti-stain, anti-odor,
anti-static floor mats; foldaway power, heated black exterior
mirrors; AM/FM/DVD/CD/HDD/MP3 MyGIG Multimedia Infotainment system;
SIRIUS Satellite Radio; roof rack; driver manual lumbar support;
eight-way power driver seat; two integrated child safety seats in
second-row passenger bench seat; leather-wrapped shift knob;
six-speaker sound system; power front one-touch down windows, power
second-row windows and power third-row quarter vent windows.
Available packages on the 2008 Chrysler Town & Country LX
include: Entertainment Group #1 which includes AM/FM/CD/DVD/MP3
MyGIG Entertainment system, six speakers, a second-row overhead
eight-inch video screen, two wireless headphones, video remote
control, 115-volt power outlet and SIRIUS Satellite Radio; Power
and Remote Entry Group which includes manual driver seat lumbar
adjust, power eight-way driver seat, dual-power sliding doors,
power liftgate, power second-row windows, power third-row quarter
vent windows and power mirrors; Swivel 'n Go seat system which
features removable second- row quad seats that swivel 180 degrees
to face the third-row 60/40 split bench seat that folds into the
floor and a removable table which stows in the second-row in-floor
covered storage bins when not in use; Trailer Tow Prep Group which
includes engine oil cooling, heavy-duty transmission oil cooling,
heavy-duty engine cooling, heavy-duty radiator, trailer tow wiring
harness and load-leveling and height-control suspension and the
Special Appearance Group which includes leather-wrapped shift knob
and steering wheel, roof rack, steering wheel-mounted audio
controls and 16-inch aluminum wheels. The 2008 Chrysler Town &
Country Touring model is powered by a 3.8-liter V-6 engine that
produces 197 hp (147 kW) and 230 lb.-ft. (312 N*m) of torque and is
mated to a new, minivan-first six-speed transaxle. In addition to
the standard equipment featured on the Chrysler Town & Country
LX model, the Chrysler Town & Country Touring standard features
include the Stow 'n Go seating and storage system; "Chrysler Town
& Country Touring" badging; premium door trim panel with map
pocket and LED map lights; power sliding driver-side and passenger
doors; power liftgate; HomeLink(R) universal transceiver; rear,
movable courtesy/reading lamps; door courtesy lamp; removable,
rechargeable LED flashlight; LED light located overhead that
illuminates the front center cup holder and console; illuminated
front door storage; fog lamps; automatic headlamps; illuminated
visor vanity; foldaway, power-heated body color exterior mirrors;
bright belt molding; power adjustable pedals; bright grille
surround with accent-color grille texture and bright horizontal
bars; 115-volt auxiliary power outlet located on the front of the
driver-side C-pillar trim panel; roof rack; eight-way power driver
seat; leather-wrapped shift knob and steering wheel; steering
wheel-mounted audio controls; six-speaker sound system and 16-inch
aluminum wheels. In addition to the standard equipment on the
Chrysler Town & Country Touring model, available equipment
includes Swivel 'n Go seat system; three- zone automatic
temperature control; remote start; foldaway, power-heated chrome
mirrors that include supplemental signals and driver-side memory;
auto- dimming exterior driver side mirror; ParkSense(R) rear
back-up assist system; ParkView(R) rear back-up camera; SIRIUS
Satellite Radio; SIRIUS Backseat TV satellite TV with three
channels of family programming including Disney Channel,
Nickelodeon Mobile and Cartoon Network Mobile; heated first- and
second-row seats (cloth or leather); second- and third-row
retractable sunshades; premium sound system which includes ten
speakers with a minivan- first subwoofer and 506-watt amplifier;
premium removable front center console that slides rearward 21
inches and offers four cup holders, a 12-volt power outlet and
multiple storage areas; premium tire pressure monitoring system
with Electronic Vehicle Information Center (EVIC); integrated child
booster seat (late availability); power sunroof; one-touch power
folding third-row seat and 17-inch aluminum wheels. The following
packages are also available on the 2008 Chrysler Town & Country
Touring: Entertainment Group #2 which includes second- and
third-row overhead eight-inch video screens, video remote control,
MyGIG Entertainment system featuring an AM/FM/CD/DVD/HDD/MP3 radio
with touch screen, SIRIUS Satellite Radio, two two-channel wireless
headphones, and CD/DVD remote player; Family Value Group which
includes a premium removable front center console that slides
rearward 21 inches and offers four cup holders, a 12-volt power
outlet and multiple storage areas and second- and third-row
retractable sunshades; Trailer Tow Prep Group which includes engine
oil cooling, heavy- duty transmission oil cooling, heavy-duty
engine cooling, heavy-duty radiator, trailer tow wiring harness and
load-leveling and height-control suspension; Swivel 'n Go seating
group which includes removable second-row quad seats that swivel
180 degrees to face the third-row 60/40 split bench seat that folds
into the floor and a removable table which stows in the second-row
in-floor covered storage bins when not in use and Surround Sound
Group which features a 10-speaker surround sound system with a
506-watt amplifier. The 2008 Chrysler Town & Country Limited
model is powered by a new 4.0- liter V-6 engine that produces 251
hp (189 kW) and 259 lb.-ft. (350 N*m) of torque and is mated to a
new, minivan-first six-speed transaxle. In addition to the standard
equipment featured on the Chrysler Town & Country Touring
model, The Chrysler Town & Country Limited standard features
include "Chrysler Town & Country Limited" badging; three-zone
automatic temperature control; bright door handles; luxury front
door trim panel which includes armrest, map pocket, bin on driver
door, chrome door handle and woodgrain applique in first and second
rows; luxury front- and second-row floor mats; High Intensity
Discharge (HID) headlamps; auto-dimming rearview mirror; power,
foldaway, heated multifunction chrome mirrors with supplemental
side signals and driver- side memory; bright bodyside molding;
ParkSense rear back-up assist system, AM/FM/CD/DVD/HDD/MP3 MyGIG
Multimedia Entertainment system, ParkView rear back-up camera and
SIRIUS Satellite Radio; remote start system; leather- trimmed
first- and second-row seats with Preferred Suede(R) Microfiber
accents; security alarm; premium sound system which includes ten
speakers with a minivan-first subwoofer and 506-watt amplifier;
premium removable front center console that slides rearward 21
inches and offers four cup holders, a 12-volt power outlet and
multiple storage areas; premium tire pressure monitoring system
with EVIC and 17-inch chrome-clad wheels. In addition to the
standard equipment available on the 2008 Chrysler Town &
Country Limited, the following features are also available:
one-touch power folding third-row seat, engine block heater,
integrated child booster seat (late availability), power sunroof,
navigation and UConnect(R) Hands-free Communication system that is
Bluetooth(R) compatible. The following packages are available on
the 2008 Chrysler Town & Country: the Swivel 'n Go seat system
which features removable second-row quad seats that swivel 180
degrees to face the third-row 60/40 split bench seat and a
removable table which stows in the second-row in-floor covered
storage bins when not in use; Entertainment Group #3 which includes
second- and third-row overhead eight-inch video screens with two
two-channel wireless headphones, video remote control, remote
CD/DVD player and SIRIUS Backseat TV satellite TV with three
channels of family programming and Trailer Tow Prep Group which
includes engine oil cooling, heavy-duty transmission oil cooling,
heavy-duty engine cooling, heavy-duty radiator, trailer tow wiring
harness and load- leveling and height-control suspension.
DATASOURCE: Chrysler LLC CONTACT: Kathy Graham, +1-248-512-2942,
cell, +1-248-705-1502, , or Beth Ann Bayus, +1-248-512-0350, cell,
+1-248-761-5588, , both of Chrysler LLC Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/
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