e.l.f. Cosmetics Announces ‘Get Ready With Music, The Album,’ a Soundtrack of Self-Expression
04 Septembre 2024 - 6:01AM
Business Wire
e.l.f. hands off the first mic to Charlotte Rose Benjamin as new
single ‘Hairpin’ drops today
e.l.f. Cosmetics announces today ‘Get Ready With Music, The
Album,’ featuring a dynamic collective of emerging global artists
with rich, multifaced identities. Each talented artist infuses the
album with creative energy and an invitation to the community to
tell their own story of beauty and expression.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240903482413/en/
e.l.f. Cosmetics announces ‘Get Ready
With Music, The Album,’ a musical celebration of self-expression by
e.l.f. made, the brand’s new entertainment arm (Photo: Business
Wire)
This new take on GRWM is an extension of viral Get Ready With Me
beauty videos, which are in heavy rotation within e.l.f.’s social
community. This new music gives anthems for every mood, statement
and look with every beat dedicated to encouragement and
empowerment.
The first single, dropping today, is Charlotte Rose Benjamin’s
“Hairpin,” a track that unapologetically celebrates chasing
personal dreams and defying the gravity of other people’s
expectations.
“Every eye, lip and face has a unique story to tell, and it
becomes even richer with a soundtrack,” said Kory Marchisotto,
e.l.f. Beauty, Chief Marketing Officer. “Beauty and music both have
transformative power. We challenged ourselves to make them force
multipliers. ‘Get Ready With Music, The Album’ creates a sense of
belonging – whether you are one of the talented artists featured on
it or you are part of the community that embraces it as a blank
canvas to express your (s)e.l.f.”
The album is the first body of work released by e.l.f. made, the
company’s new entertainment arm.
The launch of e.l.f. made elevates the company’s ability to be
e.l.f.ing entertaining to a new level. Furthering its standing as
an entertainment brand, ‘Get Ready With Music, The Album’ builds on
e.l.f.’s previous breakthrough and chart-topping music “ojos.
labios. cara” with Manuel Turizo; “e.l.f. the Hauls” holiday album;
and the first-ever branded original music for a TikTok hashtag
challenge #eyeslipface.
e.l.f. worked with creative collective and longtime partner,
Madwell, and its founder and Chief Creative Officer, Chris
Sojka.
The synergy between music and makeup goes beyond the final face
or look, according to proprietary data from Madwell. *
- 77% of women say makeup and music give them a sense of
belonging and community
- 75% of women see music and makeup as important tools for
self-expression
- 62% of women say they use makeup and music to represent
different aspects of their personalities
The community can enjoy ‘Get Ready With Music, The Album’ on
Spotify, Apple Music, iHeart, YouTube and TikTok.
The “Hairpin” video features Benjamin on a real-life,
zero-gravity flight– the perfect metaphor for e.l.f.’s
rocketship-fueled mantra that “anything is e.l.f.ing possible.” The
closing sequence of the video was filmed aboard G-Force One, a
modified B-727 aircraft, which due to its unique flight pattern,
creates weightlessness, with Benjamin experiencing 15 minutes of
floating during the shoot.
Benjamin, based in Brooklyn, New York, is inspired by the
ongoing exploration and experimentation that music offers as she
grows as an independent artist.
"I make music to feel understood and to make others feel less
alone. Music is a medium that has allowed me to express myself more
clearly than anything else. I love using makeup as a tool to
express myself and I'm so excited about how creatively free I feel
working with e.l.f," said Benjamin.
The full album, featuring Betty Who and Meduulla, among others,
will be shared with the community on October 15.
“Hairpin” can be heard on:
Spotify: https://open.spotify.com/album/3hTFL5WyhW0loWiG8QLEVX
Apple Music:
https://music.apple.com/us/album/hairpin-single/1765593342 iHeart:
https://www.iheart.com/artist/-31488813/songs/-286535642/
*Madwell’s proprietary focus group was conducted on July 31,
2024 of 106 women age 16-30.
About e.l.f. Cosmetics:
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is
e.l.f.ing possible. We are a different kind of company that
disrupts norms, shapes culture and connects communities through
positivity, inclusivity and accessibility. e.l.f. Cosmetics, our
global flagship brand, makes the best of beauty accessible to every
eye, lip and face by bringing together the best of beauty, culture
and entertainment. Our superpower is delivering universally
appealing, premium quality products at accessible prices that are
e.l.f. clean, vegan, double Cruelty Free certified with Leaping
Bunny and PETA, and Fair Trade CertifiedTM. Learn more at
www.elfcosmetics.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240903482413/en/
Media: Samantha Critchell VP Corporate Communications
scritchell@elfbeauty.com (203) 885-2264
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