Fresh Del Monte’s Mann Packing Sells Fresh Leaf Farms to First Leaf Farms, a New Partnership between Costa Family and The Nunes Family
29 Octobre 2024 - 2:00PM
Business Wire
Strategic move allows Mann Packing to focus on
operational efficiency and product innovation while strengthening
Costa and Nunes Families’ leadership in leafy greens
Fresh Del Monte Produce Inc. (NYSE: FDP), through its vegetable
division Mann Packing, announced the sale of its Fresh Leaf Farms
brand and operations to First Leaf Farms—a new partnership between
the Costa and Nunes families, both prominent leaders in the Salinas
Valley produce industry. This transaction aligns with a shared
commitment to drive innovation, enhance customer offerings, and
strengthen leadership in the fresh produce sector.
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For Mann Packing, the sale of Fresh Leaf Farms represents a key
step in Fresh Del Monte’s strategic direction for its vegetable
division. After conducting a comprehensive review and defining a
clear path forward, the company is implementing a three-pronged
strategy focused on increasing operational efficiency, elevating
its product offerings, and divesting non-core assets, which
includes the sale of Fresh Leaf Farms. Mann Packing will continue
prioritizing its core vegetable line along with signature
innovations, such as Broccolini®, Stringless Sugar Snap Peas and
Better Leaf ® lettuce clam line while exploring new, innovative
product offerings. By concentrating on these growth drivers and
streamlining supply chains, Fresh Del Monte and Mann Packing aim to
boost long-term profitability, strengthen business and customer
relationships, and deliver innovative solutions to meet consumer
needs.
“We are pleased with the path forward for Mann Packing. Our
strategy not only sharpens our focus on future growth and
operational excellence but also ensures that Fresh Leaf Farms
continues to thrive under the leadership of the Costa and Nunes
families,” said Mohammad Abu-Ghazaleh, Fresh Del Monte’s Chairman
and CEO. “As Fresh Del Monte’s vegetable division and with
innovation as its driving force, Mann Packing remains committed to
delivering high-quality, fresh products that meet the evolving
needs of our customers and consumers.”
The acquisition of Fresh Leaf Farms by First Leaf Farms further
enhances the Costa and Nunes families’ leadership in the leafy
greens sector, leveraging their combined expertise and
long-standing history. As part of the acquisition, a seamless
customer transition was a top priority, with both companies
identifying strategic synergies. Notably, First Leaf Farms will
utilize Mann Packing’s robust logistics network through the Yuma
season to ensure uninterrupted service and operational efficiency,
and the Costa family’s operations will continue to grow leafy
greens for Mann Packing. Looking ahead, the companies intend to
maintain a collaborative partnership, exploring further
opportunities for growth.
With over 65 years of farming experience in the Salinas Valley,
the Costa family is renowned for its innovation and premium leafy
greens, which have long been a key supply source for Mann Packing.
Now in its fourth generation, the Nunes family, known for its Foxy®
and Foxy Organic® brands, has a long-standing legacy in the Salinas
Valley, offering a diverse range of conventional and organic fresh
vegetables.
The Costa family will manage production and operations for First
Leaf Farms, while The Nunes Company, Inc. will oversee all sales
and marketing.
“With our long history in the Salinas Valley and 40-plus-year
relationship with the Nunes family, known for their marketing
expertise and reputation for integrity and quality, this
acquisition is a natural fit,” says Mike Costa, partner in the
Costa family’s operations. “We have always valued our relationship
with Mann Packing and Del Monte and thank them for this
opportunity. We look forward to strengthening this relationship by
leveraging both current and future opportunities to drive continued
success.”
“For more than a generation, the Nunes and Costa families have
worked side by side—the Costa family, known for its innovative
varieties, superior land base, and integrity, and the Nunes family,
with similar values and expertise in marketing and sales. This
acquisition allows us to build on that shared history, combining
our strengths to drive continued growth and innovation in the leafy
greens sector,” said Tom Nunes V, President of The Nunes
Company.
This transition highlights the collective strengths of all
companies involved and underscores Fresh Del Monte’s commitment to
optimizing its vegetable division while enhancing its business and
customer value.
ABOUT FRESH DEL MONTE
Fresh Del Monte Produce Inc. is one of the world’s leading
vertically integrated producers, marketers, and distributors of
high-quality fresh and fresh-cut fruit and vegetables, as well as a
leading producer and distributor of prepared food in Europe,
Africa, and the Middle East. Fresh Del Monte Produce Inc. markets
its products worldwide under the DEL MONTE® brand (under license
from Del Monte Foods Corporation II Inc.), a symbol of product
innovation, quality, freshness, and reliability for over 135 years.
The company also markets its products under the MANN™ brand and
other related trademarks. Fresh Del Monte Produce Inc. is not
affiliated with certain other Del Monte companies around the world,
including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte
Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd.
Fresh Del Monte Produce Inc. is the first global marketer of fruits
and vegetables to commit to the “Science Based Targets” initiative.
In 2022, 2023, and 2024 Fresh Del Monte Produce was ranked as one
of “America’s Most Trusted Companies” by Newsweek based on an
independent survey rating companies on three different touchpoints,
including customer trust, investor trust, and employee trust.
Additionally, Newsweek recognized Fresh Del Monte Produce as one of
the “World’s Most Trustworthy Companies” in 2024, spotlighting the
brand’s success in building investor, consumer, and employee trust
on a global scale. Fresh Del Monte Produce was also named a
Humankind 100 Company by Humankind Investments in 2024, 2023 and
2022, which recognizes companies that substantially impact areas
such as access to food and clean water, healthcare, and digital
services. Fresh Del Monte Produce Inc. is traded on the NYSE under
the symbol FDP.
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version on businesswire.com: https://www.businesswire.com/news/home/20241029138715/en/
Media Contact: Claudia Pou Vice President, Global Head of
Corporate Communications communications@freshdelmonte.com
Fresh Del Monte Produce (NYSE:FDP)
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