Live “Cereal Rich” with LOADED, General Mills’ Biggest, Boldest Cereal Yet, and Limited-Editon Accessories
01 Février 2024 - 2:00PM
Business Wire
Cinnamon Toast Crunch, Trix, and Cocoa Puffs
get maximalist makeover
New LOADED cereal delivers more of favorite brands like Cinnamon
Toast Crunch, Cocoa Puffs and Trix, but now loaded with delicious
vanilla crème. To celebrate, General Mills is dropping a
limited-edition collection of swag because LOADED is not just rich
in flavor, but offers fans a chance to live the *Cereal* Rich
lifestyle.
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the full release here:
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LOADED cereals are the latest innovation
from General Mills, available in Cinnamon Toast Crunch, Trix and
Cocoa Puffs varieties. (Photo: Business Wire)
Living Cereal Rich is about living life to the filled-est and
bringing maximalism to the breakfast table. Now is the time for
maxing out and keeping life LOADED with what you love. It’s time
for cereal fans to raise a spoon to a bold, unapologetic breakfast
cereal. The “Get Cereal Rich with Me” (#GCRWM) collection pairs
LOADED cereal with over-the-top accessories that embody what it
means to be “Cereal Rich,” including:
- A metallic gold crown-shaped bowl: Level
up the breakfast table aesthetic with this fancy accessory that
helps ensure no crumbs are left behind.
- A lavish plush robe with removable pockets: Getting
ready in an old T-shirt? Not very luxe. Instead, fans can store
LOADED cereal in this comfortable outfit so they can easily pair
their favorite breakfast flavors with an elevated #GRWM
routine.
- A 2-in-1 jade roller + spoon: The morning tool you
didn’t know you needed – use one side to treat skin to a glowy,
smooth upgrade while using the other to dive into a bowl of
delicious cereal!
“Our fans love discovering new ways to enjoy the flavors of
their favorite General Mills cereals and our brands love being part
of their morning routine,” said Brandon Tyrrell, Senior Marketing
Communications Manager at General Mills. “We knew we had an
opportunity to bring the brands fans love, but bigger and bolder.
LOADED brings even more fun and flavor to the breakfast table to
help our fans max out on life starting the moment they wake
up.”
Cereal fans can get their hands on the #GCRWM bundles at
livinloadedcereal.com beginning Feb. 5, with additional drops
occurring throughout the month. Each of the three #GCRWM bundle
options will include varying “Cereal Rich” swag, along with all
three LOADED cereal flavors.
Be sure to keep an eye out for Cinnamon Toast Crunch, Cocoa
Puffs, and Trix LOADED cereals at retailers nationwide beginning
this month starting at $6.88 and show us how you live “Cereal
Rich.”
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2023
net sales of U.S. $20.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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version on businesswire.com: https://www.businesswire.com/news/home/20240201825905/en/
General Mills Communications 763-764-6364
media.line@genmills.com Edelman Lauren Durham
lauren.durham@edelman.com
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