Gray Renews InvestigateTV+ For 2024-2025 Season
18 Avril 2024 - 2:00PM
Gray Television,
Inc. (“Gray” or the “Company”) (NYSE:
GTN) announced today that its daily, 30-minute news
magazine InvestigateTV+ is renewed for a second season in
2024-2025. The renewal is the direct result of impressive,
double-digit ratings growth in the show’s debut season.
InvestigateTV+ built audience throughout its first season with an
average of 25% growth with Adults 18+ across all Gray markets since
its launch in September 2023 (Source: Nielsen).
“We are thrilled with the quality of the journalism
InvestigateTV+ provides and the increase in audience month after
month,” Gray’s Chief Operating Officer Sandy Breland
said. “Every day, more viewers are discovering how
InvestigateTV+ combines the strength of Gray’s local newsrooms with
a dedicated investigative team to deliver real life solutions.”
InvestigateTV+ is hosted by Lee Zurik and Tisha Powell. Zurik is
Vice President of Investigations for InvestigateTV and works as an
anchor and Chief Investigative Reporter at WVUE in New
Orleans. Tisha Powell is an anchor at WAFB in Baton
Rouge and a veteran journalist who also reports for
InvestigateTV+.
“We are excited about our show’s momentum and the phenomenal
feedback from our viewers proves that the stories we are telling
are truly making an impact,” Zurik said.
InvestigateTV+ airs in all 114 Gray markets. The program
features the award-winning work of the InvestigateTV unit, plus
consumer, health, and original content curated from across their
local markets. The program is doing particularly well
in the key Adults 25-54 demo in several of Gray’s largest markets,
including St. Louis (up 25% in Adults 25-54 over the Time Period in
May 2023), Cleveland (up 18% in Adults 25-54 since May 2023),
Richmond (up 16% in Adults 25-54 since May 2023), and Nashville (up
11% in Adults 25-54 since May 2023), according to Nielsen for the
week ending March
22.
“Our team is looking forward to another season providing our
viewers with exclusive investigations, takeaways they can use in
their daily lives, and inspiring stories about real people making a
difference,” Powell said.
About Gray:
Gray Television, Inc. is a multimedia company headquartered in
Atlanta, Georgia. Gray is the nation’s largest owner of top-rated
local television stations and digital assets. Its television
stations serve 114 television markets that collectively reach
approximately 36 percent of US television households.
This portfolio includes 79 markets with the top-rated television
station and 102 markets with the first and/or second highest rated
television station. Gray also owns video program companies Raycom
Sports, Tupelo Media Group, and PowerNation Studios, as well as the
studio production facilities Assembly Atlanta and Third Rail
Studios. Gray owns a majority interest in Swirl
Films. For more information, please visit
www.gray.tv.
Gray Contact:
Sandy Breland, Executive Vice President, Chief
Operating Officer, 404-266-8333
Gray Television (NYSE:GTN)
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