HP's HyperX brand leverages cutting-edge
technology and community engagement to deliver superior comfort,
sound quality, and long battery life in its gaming headsets,
setting a new standard for global users.
SAN
ANTONIO, Aug. 19, 2024 /PRNewswire/ -- Frost &
Sullivan recently researched the gaming headset industry and,
based on its findings, recognizes HP with the 2024 Global
Customer Value Leadership Award. HP has been at the forefront of
the gaming headset market through its innovative HyperX brand,
which leverages sophisticated technology and community engagement
to deliver superior comfort, exceptional sound quality, long
battery life, and an immersive gaming experience.
HP's strategic acquisition of HyperX has driven innovation
within its product lineup and enabled the development of highly
differentiated headsets prioritizing comfort and performance. These
headsets are created using materials such as aluminum, ensuring a
design that is both lightweight and durable, while incorporating
memory foam to enhance the ergonomic comfort.
Moreover, HP's dedication to premium sound quality is reflected
in its specialized approach to audio engineering. The company's
headsets feature advanced technologies such as proprietary DTS®
HeadphoneX® Spatial Audio technology, which enhances the gaming
experience by delivering precise sound localization and balance. HP
also excels in battery efficiency, with the HyperX Cloud III
Wireless offering up to 120 hours of playtime and the Cloud Alpha
Wireless offering up to 300 hours, setting new industry benchmarks.
This attention to detail and dedication to long-lasting performance
ensures gamers enjoy extended play without frequent recharging.
"The company has demonstrated a farsighted vision by identifying
how gaming experiences will evolve. For example, as over half of
the headsets sold worldwide are wireless, HP is pushing the
boundaries of battery life with efficient power consumption and
optimized audio output to enable longer hours of play between
charges," said Alaa Saayed, Senior
Program Director at Frost & Sullivan.
HP's forward-thinking approach extends beyond product
development to actively engaging with the gaming community. By
connecting with gamers on platforms such as X, formerly known as
Twitter, and Discord, HP gathers invaluable feedback and insights
to inform and constantly refine its product offerings. This
continuous loop of feedback and improvement ensures that HP remains
attuned to the latest trends and preferences.
The company's community engagement strategy also includes
organizing in-store experience zones where gamers can try HyperX
headsets in real gaming environments. This helps potential
customers make informed decisions and fosters a deeper connection
between HP and its user base. As a result, HP continually evolves
its products to meet the ever-evolving needs of gamers and ensure
sustained growth and innovation.
"One of HP's pillars for gaming headset development is community
engagement, which can lead to an accelerated innovation process
that can ensure future growth. Part of this entails the company
studying the entire journey that potential customers go through
when making a purchase decision and using the information to
identify evolving needs and market trends," noted Bernasconi.
Each year, Frost & Sullivan presents the Customer Value
Leadership Award to the company that has demonstrated excellence in
implementing strategies that proactively create value for its
customers, with a focus on improving the return on investment that
customers make in its services or products. The award recognizes
the company's unique focus on augmenting the value that its
customers receive, beyond simply good customer service, leading to
improved customer retention and customer base expansion.
Frost & Sullivan Best Practices awards recognize companies
in various regional and global markets for demonstrating
outstanding achievement and superior performance in leadership,
technological innovation, customer service, and strategic product
development. Industry analysts compare market participants and
measure performance through in-depth interviews, analyses, and
extensive secondary research to identify best practices in the
industry.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned
for its role in helping investors, corporate leaders, and
governments navigate economic changes and identify disruptive
technologies, megatrends, new business models, and companies to
action, resulting in a continuous flow of growth opportunities to
drive future success. Contact us: Start the discussion.
Contact:
Ashley Shreve
Ashley.weinkauf@frost.com
About HyperX
For 20 years, HyperX's mission has been to develop gaming
solutions for every type of gamer and the company is consistently
recognized for delivering products that provide superb comfort,
aesthetics, performance, and reliability. Under the tagline of
"WE'RE ALL GAMERS," HyperX gaming headsets, keyboards, mice, USB
microphones, and console accessories are the choice of everyday
gamers as well as celebrity ambassadors, pro gamers, tech
enthusiasts, and overclockers worldwide because they meet the most
stringent product specifications and are built with best-in-class
components. For more information, please go
to www.hyperx.com.
About HP
HP Inc. (NYSE: HPQ) is a global technology leader and creator of
solutions that enable people to bring their ideas to life and
connect to the things that matter most. Operating in more than 170
countries, HP delivers a wide range of innovative and sustainable
devices, services and subscriptions for personal computing,
printing, 3D printing, hybrid work, gaming, and more. For more
information, please visit: http://www.hp.com.
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