On the Heels of its 10th
Anniversary, the Brand's Iconic Hydro Boost Collection Is
Revealing a Juicy, Fresh Take
SKILLMAN, N.J., Feb. 4, 2025
/CNW/ -- Kenvue Inc. (NYSE: KVUE) announces global
sensation Tate McRae as the newest
face of Neutrogena®. This announcement marks the debut
campaign under Neutrogena's bold new positioning, 'Beauty to a
Science,' which exemplifies the brand's 90-year history of
developing advanced clinical science while designing incredible
product experiences.
Neutrogena's new campaign highlights products from its
award-winning Hydro Boost range, including the Water Gel. This
commemorates Hydro Boost's 10th anniversary as one of
the brand's top-selling facial moisturizers, which jumpstarted the
hyaluronic acid ingredient category. On average, a jar of
Neutrogena Hydro Boost Water Gel is sold every two seconds
worldwide1.
At just 21 years old, McRae has captivated audiences as a
chart-topping artist and dancer. Now, as she prepares to
release her third album, So Close to What, and hit the road
for a world tour, the campaign shares her must-have secret to juicy
skin: Neutrogena Hydro Boost.
"I'm thrilled to partner with Neutrogena – a brand I've trusted
since I was young. What I love about this campaign is how real it
feels. We've all been there—those moments where your brain just
won't stop spiraling, and the last thing you need is the
overthinking messing up your skin," said McRae,
Neutrogena® Global Brand Ambassador. "That's why I'm
obsessed with Hydro Boost. It keeps my skin hydrated and is the
perfect reminder that skincare doesn't have to be complicated to
work."
Neutrogena engages best-in-class scientists and partners with
leading dermatologists to develop breakthrough solutions that both
advance clinical efficacy and provide incredible product
experience. In the upcoming campaign, McRae stars alongside
Neutrogena® Global Innovation Partner, Dr. Muneeb Shah, to highlight how stress and
overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr.
Shah, whose expertise helped to make him the most followed
dermatologist on social media, we're bridging the gap between
beauty and science, creating a powerful message for the next
generation," said Andrew Stanleick, Kenvue's President of Skin
Health & Beauty in North
America, Europe,
Middle East, and Africa. "With Neutrogena Hydro Boost, we're
redefining hydration and showing how skincare can empower you to
feel your best every day."
As a Neutrogena® Global Ambassador, McRae will be
featured in marketing initiatives across multiple platforms,
including TV, social, digital, point of sale, and will also
integrate the brand into her own future projects. The campaign
emphasizes Hydro Boost's ability to enhance skincare routines with
a weightless formula that magnifies the power of hyaluronic acid
for juicy, deeply hydrated skin.
About Kenvue
Kenvue Inc. is the world's largest
pure-play consumer health company by revenue. Built on more than a
century of heritage, our iconic brands, including
Aveeno®, BAND-AID® Brand,
Johnson's®, Listerine®,
Neutrogena® and Tylenol®, are
science-backed and recommended by healthcare professionals around
the world. At Kenvue, we realize the extraordinary power of
everyday care. Our teams work every day to put that power in
consumers' hands and earn a place in their hearts and homes. Learn
more at www.kenvue.com.
About Neutrogena®
For over 90 years,
Neutrogena® has been developing breakthrough skincare
solutions that both advance clinical efficacy and provide
incredible product experience. From science-led innovation to
accessible education, we are driven by a mission to democratize
skin health & beauty. Our products address skin needs across
ages, skin types and tones. Neutrogena® is a brand of Kenvue
Brands LLC, a subsidiary of Kenvue Inc.
About Tate
McRae:
Singer, songwriter, and dancer triple threat
Tate McRae has garnered over 12.6
billion career streams and multiple #1 Top 40 hits. Her versatility
as a performer has captivated audiences around the world. Whether
she's delivering a powerful vocal performance or executing
high-energy choreography, Tate brings a unique blend of artistry
and authenticity to every stage. Her highly anticipated third album
So Close To What is releasing February
21st.
Cautions Concerning Forward-Looking Statements
This press release contains "forward-looking statements" as
defined in the Private Securities Litigation Reform Act of 1995
regarding Neutrogena's introduction of Tate McRae as Global
Brand Ambassador. Forward-looking statements may be identified by
the use of words such as "plans," "expects," "will," "anticipates,"
"estimates" and other words of similar meaning. The reader is
cautioned not to rely on these forward-looking statements. These
statements are based on current expectations of future events. If
underlying assumptions prove inaccurate or known or unknown risks
or uncertainties materialize, actual results could vary materially
from the expectations and projections of Kenvue and its
affiliates.
A list and descriptions of risks, uncertainties and other
factors can be found in Kenvue's filings with the Securities and
Exchange Commission, including its Annual Report on Form 10-K for
the fiscal year ended December 31,
2023 and subsequent Quarterly Reports on Form 10-Q and other
filings, available at www.kenvue.com or on request from
Kenvue. Kenvue and its affiliates undertake no obligation to update
any forward-looking statements, whether as a result of new
information, future events or developments or otherwise.
1 *Based on global unit sales data for L52W ending
Oct 2024
Media Contact:
Jenni Évora
Communications Lead, Neutrogena
jevora@kenvue.com
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SOURCE Kenvue Inc.
