The Multiyear Partnership Includes New Game
and Special Offers at U.S. and Glasgow,
UK, Locations
DALLAS, Sept. 24,
2024 /PRNewswire/ -- Today, modern golf entertainment
leader Topgolf and SEGA of America announced a multiyear
partnership that will bring Sonic the Hedgehog to life in
Topgolf-owned-and-operated venues this November and
Toptracer-enabled franchise venues around the globe by Q1 2025. The
all-new game is an ultimate Sonic experience filled with classic
characters and challenges sure to power up new and nostalgic fans
alike.
This is the first venture into the golf entertainment space for
the Sonic the Hedgehog franchise and is the first Topgolf game
developed with an external IP since Angry Birds at Topgolf was
released in 2020.
"We are beyond excited to announce our partnership with
SEGA®," said Geoff Cottrill,
Topgolf's Chief Brand Officer. "The
ingenious development of this game is a testament to the
collaborative creativity between our teams that will bring Sonic
action and golf to life in a super exciting way. We can't wait for
Players to witness the Sonic experience coming to Topgolf locations
this fall!"
Game Details
Topgolf meets the fast-paced action of Sonic in the new in-venue
game, as super fans of all skill levels go head-to-head in iconic
virtual Sonic environments, Green Hill Zone and Sky Sanctuary, to
hit springs, collect rings and destroy badniks. The experience will
utilize Topgolf's ball-tracing technology to blend the physical act
of hitting a golf ball with digitally watching popular characters
Sonic, Tails, Knuckles and Amy track shots and collect rings as
Players climb to the top of the leaderboard.
Created with Players of all levels in mind, the entire outfield
is scorable, allowing Players to aim freely and rack up points. For
those making the transition from a joystick to a club for the first
time, Topgolf has your back with its new club, The Sure Thing,
designed to make golf less hard for novice Players.
"Our exciting and unique partnership with Topgolf showcases our
continued efforts to expand the Sonic franchise across the
transmedia landscape," said Ivo
Gerscovich, Senior Vice President and Chief Business and
Brand Officer of Sonic, Head of SEGA
brands. "We hope that fans and newcomers in both communities will
get to experience the new Sonic and Topgolf collaboration for
themselves this fall!"
This fall is also packed with the launch of the newest game in
the Sonic franchise, SONIC X SHADOW GENERATIONS™, coming
Oct. 25, 2024, as well as the release
of Sonic the Hedgehog 3, Paramount Pictures' feature film in
theaters on Dec. 20, 2024. Exclusive
merchandise and co-branded events will be announced later this
fall.
About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is
the ultimate instigator of play. Thanks to our 100+ outdoor Topgolf
venues around the globe, industry-leading Toptracer technology,
mobile game and app, we're leading the charge of modern golf
wherever our Players are. We offer a variety of tech-driven games,
a top-tier food and drink menu, and a vibe focused on more play for
all. Topgolf brands are on a mission to enable Players to hit 50
billion golf balls between 2022 and 2025. To learn more or make
plans to come play around, visit topgolf.com.
About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled
tech-enabled Modern Golf and active lifestyle company delivering
leading golf equipment, apparel and entertainment, with a portfolio
of global brands including Topgolf, Callaway Golf, TravisMathew,
Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and
inclusive ecosystem that includes both on-course and off-course
golf. Learn more at topgolfcallawaybrands.com.
About SEGA of America, Inc.
SEGA of America, Inc. is
the American arm of Tokyo,
Japan-based SEGA CORPORATION, a worldwide leader in
interactive entertainment. Established in 1986, SEGA of America
publishes innovative interactive entertainment experiences for
console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1
among Metacritic's Annual Game Publisher Rankings. Its globally
beloved franchises include Sonic the Hedgehog, Like a Dragon™,
Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™,
along with Atlus' Persona™ and Shin Megami Tensei™ series. Since
its debut more than three decades ago, Sonic has become a pop
culture icon featured in dozens of games, TV series, and movies.
SEGA of America has offices in Irvine and Burbank,
California. Visit www.sega.com.
ⒸSEGA. All rights reserved. SEGA is registered in the U.S.
Patent and Trademark Office. SEGA, the SEGA logo, SONIC THE
HEDGEHOG and SONIC X SHADOW GENERATIONS are registered trademarks
or trademarks of SEGA CORPORATION. All other trademarks, logos and
copyrights are property of their respective owners.
Media Contacts
Topgolf Media Contact:
Sarah
Donovan
press@topgolf.com
SEGA of America Contact:
Evan Bader
Associate Director of PR
Evan.bader@segaamerica.com
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SOURCE Topgolf