New advertising campaign invites Players to
come play the new Topgolf Sonic the Hedgehog game for free
with Topgolf's Free Play Time deal
DALLAS, Nov. 14,
2024 /PRNewswire/ -- Sonic the Hedgehog and
friends arrive at Topgolf at supersonic speed on Friday, Nov. 15, with the official launch of the
new game, Topgolf Sonic the Hedgehog, which will be exclusively
available for play at Topgolf venues across the U.S. and
Glasgow. Additional
Toptracer-enabled franchise venues around the globe will debut
localized versions of the game in Q1 2025. Developed by Topgolf in
partnership with SEGA®, the game is the first venture into the golf
entertainment space for the Sonic the Hedgehog
franchise.
Game Details
Topgolf meets the fast-paced action of Sonic in the new in-venue
game, as super fans of all skill levels go head-to-head in iconic
virtual Sonic environments, Green Hill Zone and Sky Sanctuary, to
hit springs, collect rings and destroy badniks. The experience
utilizes Topgolf's proprietary Toptracer ball-tracing technology to
blend the physical act of hitting a golf ball with digitally
watching popular characters Sonic, Tails, Knuckles and Amy track
shots and collect rings as Players climb to the top of the
leaderboard. Watch the trailer here!
Player Offer: Play for Free!
Topgolf is leveling up the fun with an exclusive Player
offer for Sonic fans everywhere! Walk in and collect 30
minutes of free play time by using the redeemable code at
www.topgolf.com/FREE. Restrictions and exclusions apply, please see
here for more information.
Integrated Advertising Campaign
To kick off this
launch, Topgolf is introducing its latest advertising campaign
where Sonic the Hedgehog meets families and friends in the Topgolf
bay to play the new game. The global campaign launches on
Nov. 14 across national and local
streaming, digital and social channels. The campaign assets were
developed in partnership with Topgolf's creative agency of record,
Anomaly, as well as Topgolf's internal creative team. See all the
current spots here.
Exclusive Merchandise
Players can power up their game with exclusive, limited-edition
merchandise available for purchase at all U.S. and Glasgow Topgolf
venues. Sonic the Hedgehog-themed hats, sweatshirts and t-shirts –
available in adult and youth sizes – feature Sonic himself holding
Topgolf's newest club, The Sure Thing.
What They Said
"At Topgolf, we believe in the unlimited power of play and creating
moments of joy for everyone who steps into our venues," said
Topgolf Chief Brand Officer Geoff
Cottrill. "The multi-generational appeal of Sonic's iconic
energy and speed gives our Players a fresh, playful way to just
have a little fun together with friends and family. The new Sonic
game in partnership with Sega absolutely takes the Topgolf
experience to the next level."
"Through our collaboration with Topgolf, we've created a game
that both the Sonic and Topgolf communities are going to love,"
exclaimed Ivo Gerscovich, Senior
Vice President and Chief Business and Brand
Officer of Sonic, Head of SEGA Brands." The Sonic franchise
continues to extend across the transmedia landscape, and we look
forward to seeing everyone experience the final product at Topgolf
venues globally."
Learn more and book your reservation today at
www.topgolf.com/sonic.
About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the
ultimate instigator of play. Thanks to our 100+ outdoor Topgolf
venues around the globe, industry-leading Toptracer technology,
mobile game and app, we're leading the charge of modern golf
wherever our Players are. We offer a variety of tech-driven games,
a top-tier food and drink menu, and a vibe focused on more play for
all. Topgolf brands are on a mission to enable Players to hit 50
billion golf balls between 2022 and 2025. To learn more or make
plans to come play around, visit topgolf.com.
About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled
tech-enabled Modern Golf and active lifestyle company delivering
leading golf equipment, apparel and entertainment, with a portfolio
of global brands including Topgolf, Callaway Golf, TravisMathew,
Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and
inclusive ecosystem that includes both on-course and off-course
golf. Learn more at topgolfcallawaybrands.com.
About SEGA of America, Inc.
SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a
worldwide leader in interactive entertainment. Established in 1986,
SEGA of America publishes innovative interactive entertainment
experiences for console, PC, mobile and emerging platforms. In
2020, SEGA ranked #1 among Metacritic's Annual Game Publisher
Rankings. Its globally beloved franchises include Sonic the
Hedgehog, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and
Phantasy Star Online™, along with Atlus' Persona™ and Shin Megami
Tensei™ series. Since its debut more than three decades ago, Sonic
has become a pop culture icon featured in dozens of games, TV
series, and movies. SEGA of America has offices in Irvine and Burbank,
California. Visit www.sega.com.
©SEGA. All rights reserved. SEGA is registered in the U.S.
Patent and Trademark Office. SEGA, the SEGA logo and SONIC THE
HEDGEHOG are registered trademarks or trademarks of SEGA
CORPORATION. All other trademarks, logos and copyrights are
property of their respective owners.
Media Contacts
Topgolf Media Contact:
press@topgolf.com
SEGA of America Contact:
Evan Bader
Associate Director of PR
Evan.bader@segaamerica.com
Topgolf
Sonic the Hedgehog Campaign Films
2024
Credit List
Agency: Anomaly
Production Company: Tool
Director: Win Bates
Post-Production: Mackcut
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SOURCE Topgolf