The Duckhorn Portfolio Unveils Decoy Featherweight Sauvignon Blanc
24 Janvier 2024 - 2:00PM
Business Wire
The launch of Featherweight Sauvignon Blanc
marks Decoy’s entry into the quickly growing lower-in-calorie,
lower-in-alcohol wine category.
Today, The Duckhorn Portfolio is excited to announce the launch
of Decoy Featherweight Sauvignon Blanc, which has 80 calories per
five-ounce serving and an alcohol content of 9%. The unveiling of
Featherweight builds on The Duckhorn Portfolio’s 40+ year history
of crafting acclaimed Sauvignon Blanc. Based on Circana data for
the 52-week period ending on 12/24/23, Decoy currently produces the
#1 $15+ domestic Sauvignon Blanc in the U.S. off-premise luxury
category. In recent years, the global no-alcohol and
lower-in-alcohol market has grown materially, rising from $8
billion in 2018 to $11 billion in 2022, with IWSR data projecting
27.4% CAGR growth for the category through 2027. The inaugural 2023
Decoy Featherweight Sauvignon Blanc is line-priced with the Decoy
California Sauvignon Blanc at an SRP of $20. It begins shipping
nationally today and is available online at DecoyWines.com.
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Decoy Featherweight Sauvignon Blanc
(Photo: Business Wire)
To establish a new benchmark for quality in the
lower-in-calorie/lower-in-alcohol wine category, the debut 2023
Featherweight was made from the same blend of premium grapes as the
category-leading Decoy California Sauvignon Blanc. “Our goal for
Featherweight was to create a wine with all the delicious character
and charm of our Decoy bottling that was lower-in-calories and
lower-in-alcohol,” said Decoy Winemaker Dana Epperson. “Sauvignon
Blanc is a grape that we know and love, with a rich tradition at
The Duckhorn Portfolio, and we are tremendously proud of
Featherweight. Beautifully crisp and vibrant, with enticing layers
of citrus and tropical fruit, it is an extremely versatile wine
that will inspire new and exciting moments for wine lovers.”
“With the rising interest in lower-in-calorie and
lower-in-alcohol wines, the category achieved just over $1.12
billion in domestic sales last year,” said The Duckhorn Portfolio’s
Interim President, Chief Executive Officer and Chairperson, Deirdre
Mahlan. “As the #1 luxury wine brand in the U.S., Decoy’s entrance
to this important and growing category was a natural evolution. It
will introduce Decoy to a new audience of consumers who are
engaging with wine on different occasions and in different ways. By
combining Decoy’s quality and premium grape sourcing with the
innovative spirit of our winemaking team, we believe Featherweight
represents an exciting new addition to the lower-in-alcohol
category.”
Media samples are available upon request.
About Decoy
Established in 1985, Decoy is recognized for producing
attractively priced wines from exceptional vineyard sources,
including Decoy’s own Ridgeline and Brownell estate vineyards in
the Alexander Valley. The winemaking program at Decoy is guided by
acclaimed Winemaker Dana Epperson, who is an expert at working with
multiple grape varieties. The Decoy lineup includes a Red Blend,
Cabernet Sauvignon, Merlot, Zinfandel, Pinot Noir, Chardonnay and
Sauvignon Blanc, as well as a California Rosé and Brut Cuvée. In
2020, Decoy unveiled Decoy Limited, a tier of Limited-production
wines made from special lots sourced from California’s most
prestigious wine regions.
About The Duckhorn Portfolio
The Duckhorn Portfolio is North America’s premier luxury wine
company, with ten winery brands, nine state-of-the-art winemaking
facilities, seven tasting rooms and over 1,100 coveted acres of
vineyards spanning 32 Estate properties. Established in 1976, when
vintners Dan and Margaret Duckhorn founded Napa Valley’s Duckhorn
Vineyards, today, our portfolio features some of North America’s
most revered wineries, including Duckhorn Vineyards, Decoy,
Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne,
Greenwing and Postmark. Sourcing grapes from our own Estate
properties and fine growers in Napa Valley, Sonoma County, Anderson
Valley, California’s North and Central Coasts, Oregon, Washington
State and Burgundy, we offer a curated and comprehensive portfolio
of acclaimed luxury wines with price points ranging from $20 to
$230 across more than 15 varieties and 39 appellations. Our wines
are available throughout the United States, on five continents, and
in more than 50 countries around the world.
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Sonia Ginsburg Sonia@jam-pr.com
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