ON24 Empowers Enterprises to Accelerate Pipeline through Calendly Integration
20 Mars 2024 - 1:00PM
Business Wire
ON24 helps customers increase sales meeting
conversion and drive cost-effective revenue growth with continuous
platform innovation
According to Gartner, by 2025, 80% of B2B sales interactions
between suppliers and buyers are expected to occur in digital
channels. To help organizations stay ahead of this trend, ON24
(NYSE: ONTF), an intelligent engagement platform for B2B sales and
marketing, announced an integration with Calendly, the platform
helping individuals, teams, and organizations automate the meeting
lifecycle. Now, ON24 customers can seamlessly schedule sales
meetings across digital experiences to increase conversion rates,
accelerate pipeline and drive cost-effective revenue growth.
“Our 2024 platform analysis of millions of B2B interactions
shows that customers and prospects are engaging with experiences
with higher buying intent and are converting to a sales meeting at
increasing rates,” said Callan Young, CMO, ON24. “We are excited to
empower our customers to innovate their customer engagement,
expedite the sales cycle and close deals faster.”
By continuing to advance new ways for audiences to engage across
digital channels, ON24 customers will gain the ability to:
- Accelerate pipeline with increased conversion to sales
meetings: Easily enable marketers to support real-time
scheduling of sales meetings and lead routing within ON24 webinar
and virtual event experiences.
- Optimize results with enhanced analytics and reporting:
Track and measure meetings booked from ON24 to surface actionable
buying signals and optimize future events and webinars.
- Improve efficiency and save time with streamlined
workflows: Automatically pass attendee contact information to
Calendly to facilitate a frictionless buying journey and unified
data analytics.
“Digital-first marketing strategies are essential for reaching
today’s customers where they are,” said Jessica Gilmartin, CRO at
Calendly. “By enabling our joint customers to engage with today’s
buyers on their terms and across their preferred channels, ON24 and
Calendly are giving go-to-market teams a new way to capture
potential buyers at the moments of highest intent.”
To read more about the ON24 integration, click here.
About ON24
ON24 is on a mission to help businesses bring their go-to-market
strategy into the AI era and drive cost-effective revenue growth.
Through its leading intelligent engagement platform, ON24 enables
customers to combine best-in-class experiences with personalization
and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5
largest global technology companies, 3 of the 5 top global asset
management firms, 3 of the 5 largest global healthcare companies
and 3 of the 5 largest global industrial companies, with a valuable
source of first-party data to drive sales and marketing innovation,
improve efficiency and increase business results. Headquartered in
San Francisco, ON24 has offices globally in North America, EMEA and
APAC. For more information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2024 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20240320666342/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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