HOBOKEN, N.J., July 29, 2024 /PRNewswire/ -- As part of its
broader strategy update to investors, Pearson (FTSE: PSON.L), the
world's lifelong learning company, today announced new generative
AI-powered tools to support teaching and learning across various
age levels.
Last summer, Pearson became the first major higher education
publisher to integrate generative AI study tools into its
proprietary academic content. Pearson is accelerating its AI
efforts through additional features debuting next month to provide
a richer, more engaging experience for both students and educators.
These include:
- Expanded reach of Pearson's AI study tools: Millions
more students will have access to new AI study tools in time for
fall back-to-school as they are on track to extend into a further
c.80 titles, including expansion into international editions.
70,000 students have already started using Pearson's AI study tools
in Pearson's teaching and learning platforms, Mastering and MyLab,
and their closely integrated Pearson+ eTextbooks.
- New AI study tool features: Pearson is adding three new
AI tools to Pearson+ Channels. Students will be able to upload
their syllabus to generate personalized learning experiences in the
order they appear in the syllabus. A new AI tutor will help
students get "unstuck" with steps to solve problems along with
unique video content and practice questions. A final feature
includes an AI tutor on top of each video that will answer
questions about the concepts in the video.
- New AI instructor tool: A generative AI tool, designed
to help instructors efficiently build assignments, will be added to
25 business, math, science, and nursing titles in the US next
month. This new tool will allow educators to spend more time
working directly with their students, and less on time-consuming,
but important tasks like assignment design and creation.
- New AI tools for high school learners and teachers:
Pearson's full-time online K-12 public school program, Connections
Academy, is adapting the AI tools from Pearson's higher education
courseware for certain subjects in its high school curriculum.
Connections Academy teachers can also now use AI-based tools to
design assessments for their students.
Tony Prentice, Chief Product
Officer, said: "It's encouraging to see students so
actively engaged with our AI-powered tools, embracing this massive
change in the technology landscape and driving new demand. Our
unique approach combines AI with our trusted content to unlock new
ways to personalize learning and teaching that will help people
realize the life they imagine through learning."
In addition to the introduction of new AI tools, Pearson is also
working on an AI teaching assistant for English language teachers
that supports teachers as they plan and create lessons for students
who are English language learners.
Pearson's application of generative AI is backed by learning
scientists, vetted by subject matter experts, and based on content
from Pearson's library of higher education materials. Pearson is
committed to investing in the responsible application of AI to
advance product innovation and enhance the learning
experience.
About Pearson
At Pearson, our purpose is simple: to help people realize the
life they imagine through learning. We believe that every learning
opportunity is a chance for a personal breakthrough. That's why our
c. 18,000 Pearson employees are committed to creating vibrant and
enriching learning experiences designed for real-life impact. We
are the world's lifelong learning company, serving customers in
nearly 200 countries with digital content, assessments,
qualifications, and data. For us, learning isn't just what we do.
It's who we are. Visit us at pearsonplc.com.
Media contact
Dan Nelson
(dan.nelson@pearson.com)
Sami Miller
(sami.miller@pearson.com)
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