Rokt's AI to Create More Relevant and Engaging
Ecommerce Experience
NEW
YORK, Oct. 24, 2023 /PRNewswire/ -- Rokt, the
leading ecommerce technology company using AI to make transactions
more relevant to each shopper, today announced that it has
partnered with Six Flags Entertainment Corporation (NYSE: SIX) to
offer more relevant experiences to the company's customers. Rokt's
advanced AI unlocks additional revenue opportunities by presenting
highly relevant offers to Six Flags customers purchasing tickets
and season passes on its website.
Rokt announced that it has partnered with
Six Flags Entertainment Corporation.
"We are proud to partner with Six Flags to make its customer
experience more relevant and engaging while unlocking additional
revenue for the company," said Elizabeth
Buchanan, CCO of Rokt. "With the launch of a new mobile app
experience and new subscription offerings, Six Flags has adapted to
serving its customers digitally, and we are looking forward to
further enhancing the ecommerce experience through this new
partnership."
Six Flags is utilizing Rokt's machine learning technology to
present highly relevant offers from brands including Hulu,
Hellofresh, and Homechef and more to each customer in the final
stages of an ecommerce transaction, when they are most likely to
convert. Rokt's technology will enable Six Flags to tap additional
revenues, acquire customers at scale and deepen relationships and
engagement with their existing ones.
"Our partnership with Rokt has created a diversified revenue
stream for our organization that has allowed us to interact with
our customers in a new way," said Stephanie
Borges, Global Vice President, Strategic Marketing &
Partnerships at Six Flags Entertainment Corporation. "We're looking
forward to exploring how we can expand our partnership beyond
ecommerce in the future."
Rokt's exclusive, closed marketplace is backed by intelligence
powered by billions of transactions annually across hundreds of
leading ecommerce businesses. The technology enables brands to
create a seamless customer experience while controlling the types
of offers eligible to be displayed to their customers. Businesses
partnering with Rokt have been able to unlock incremental
profitability by tailoring high-performing, relevant
experiences to each customer.
About Rokt
Rokt is the global leader in ecommerce
technology, enabling companies to drive incremental value from
every transaction by offering highly relevant messages at the
moment customers are most likely to convert. Rokt's machine
learning technology has powered billions of global transactions
annually for the world's leading companies, including Live Nation,
AMC Theatres, PayPal, Uber, Hulu, Staples, Lands' End, and
HelloFresh. Founded in Australia,
with US headquarters in New York
City, the company operates in 15 countries across
North America, Europe and the Asia-Pacific region. Rokt for a third year in
a row joined the fastest-growing private companies in the US on the
Inc. 5000 list in 2023.
To learn more, visit Rokt.com.
About Six Flags Entertainment Corporation
Six Flags
Entertainment Corporation is the world's largest regional theme
park company and the largest operator of water parks in
North America, with 27 parks
across the United States,
Mexico, and Canada. For 62 years, Six Flags has
entertained millions of families with world-class coasters, themed
rides, thrilling water parks, and unique attractions. Six Flags is
committed to creating an inclusive environment that fully embraces
the diversity of our team members and guests. For more information,
visit www.sixflags.com. NYSE: SIX
Media Contact:
Rokt
Tarana Mehta
tarana.mehta@rokt.com
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SOURCE ROKT Pte. Ltd.