Arsenal and Ukrainian National Team
Defender to Compete in Skechers Football Boots with Debut of
Diamond Ice Pack
Skechers expands its reach in football by signing Premier League
Arsenal and Ukrainian National Team defender Oleksandr Zinchenko to
its all-star roster of elite pros that includes Europe’s top scorer
Harry Kane. Zinchenko will be competing in the Skechers Razor—an
innovative lightweight speed boot designed for players who desire
agility, comfort and touch. As part of a long-term deal with the
global footwear brand, Zinchenko will appear in multiplatform
marketing campaigns as brand ambassador supporting Skechers
Football. He’s also one of the first players on the pitch wearing
the Razor boot from the Diamond Ice Pack—the new all-white colorway
just launched this weekend.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240118701423/en/
Oleksandr Zinchenko laces up in Skechers
Razor football boots (Photo: Skechers)
“Skechers may be relatively new to football, but they’re doing
everything right, and I really appreciate how much their team
focuses on working with athletes to create the perfect boot,” said
Oleksandr Zinchenko. “The ‘Razor’ feels wonderful on the pitch and
gives me the performance I need to excel—it really is the best boot
I’ve ever worn. Proud to be working with Skechers and look forward
to helping grow this brand in our sport.”
“Since launching Skechers Football in August, the reception has
been incredible as the world has watched Harry Kane have amazing
success, scoring more goals this season than any top league player
in Europe—in Skechers boots,” added Greg Smith, VP of Product
Development and Merchandising for Skechers Performance. “As an
elite defender in the Premier League, Zinchenko will be the perfect
addition to our roster—a complement to the best striker in the
game. Our team illustrates how Skechers Football offers a range of
boots that deliver innovation, performance and our signature
comfort for every type of player, in every position, across the
pitch.”
Skechers Football arrived at the start of the 2023/24 season
when the brand signed Bayern Munich striker Harry Kane. The range
of Skechers Footwear boots includes three styles available in
multiple colorways for men and women with the new white Diamond Ice
Pack recently hitting the pitch and stores. The Skechers
Razor (worn by Oleksandr Zinchenko) is a lightweight speed boot
with an explosive track-inspired design to maximize acceleration
and energy return. It features a carbon-infused soleplate for
responsive power and agility during play. The SKX_01 (worn
by Harry Kane) is ideal for striking the ball with a custom last
meticulously crafted to optimize comfort and deliver a perfect fit
for enhancing touch on the field. Both boots are available in
standard low-profile with the SKX_01 also available in a high-top
version.
Oleksandr Zinchenko began his professional career as an
attacking midfielder with Russian football club Ufa before joining
Premier League club Manchester City in 2016 where he transitioned
to left-back and won four Premier League titles, four EFL Cups and
an FA Cup with the team. In 2022, Zinchenko signed with Premier
League club Arsenal where he’s in his second season. He’s also
played for the Ukrainian National Team since 2015 with nearly 60
caps to date.
Beyond football, the Skechers team of elite athletes competing
in the brand’s performance footwear includes NBA stars Julius
Randle and Terance Mann, golfers Matt Fitzpatrick and Brooke
Henderson, and pickleball pros Tyson McGuffin and Catherine
Parenteau.
The Skechers Football collection is available now at Skechers
websites and select Skechers retail stores in the UK and Europe, as
well as select specialty football retailers in the UK, Europe and
the United States. Football fans can get behind-the-scenes access
to Skechers Football product launches and more by following
@skechersfootball on Instagram and TikTok.
About SKECHERS U.S.A.,
Inc.
Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® company based
in Southern California, designs, develops and markets a diverse
range of lifestyle and performance footwear, apparel and
accessories for men, women and children. Collections from The
Comfort Technology Company™ are available in over 180 countries and
territories through department and specialty stores, and direct to
consumers through digital stores and approximately 5,000 Company-
and third-party-owned physical retail stores. The Company manages
its international business through a network of wholly-owned
subsidiaries, joint venture partners, and distributors. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation and foreign currency
exchange rate fluctuations around the world, the challenging
consumer retail markets in the United States, and the impact of
wars, acts of war and other conflicts around the world; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2022 and its quarterly reports on Form 10-Q in 2023. Taking
these and other risk factors associated with the COVID-19 pandemic
into consideration, the dynamic nature of these circumstances means
that what is stated in this press release could change at any time,
and as a result, actual results could differ materially from those
contemplated by such forward-looking statements. The risks included
here are not exhaustive. Skechers operates in a very competitive
and rapidly changing environment. New risks emerge from time to
time and we cannot predict all such risk factors, nor can we assess
the impact of all such risk factors on our business or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240118701423/en/
Jennifer Clay SKECHERS U.S.A., Inc. jennc@skechers.com
Petra Kereem Skechers USA Ltd. Petra.kereem@skechers.com +44 (0)
1707 655 955
Skechers USA (NYSE:SKX)
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