Microsoft Earns Best Corporate Reputation in the Media, According to Delahaye Index
07 Mai 2007 - 4:10PM
PR Newswire (US)
Strong Performance Boosts General Motors' Reputation in the Media
CHICAGO, May 7 /PRNewswire/ -- Microsoft Corp. (NASDAQ:MSFT)
benefited most greatly from the nation's opinion-leading media
during the first quarter of 2007, according to the Delahaye Index,
a quarterly assessment of how news coverage reflects and helps to
shape the corporate reputation of the 100 largest U.S. companies.
The Index is conducted by Cision, formerly known as Delahaye, a
leading provider of media research and analysis services for
communications, public relations, and marketing professionals.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO )
Cisco Systems, Inc. (NASDAQ:CSCO) secured second place on the Index
as a result of high-profile coverage derived from Cisco's
negotiations with Apple over the name of the iPhone, and news of
its recent acquisitions resulting in expansion of its business
beyond networking hardware. Despite several quarters of
high-profile negative coverage, General Motors Corp. (NYSE:GM) made
a complete turnaround from a year ago, when the automaker ranked in
last place. Elevated by news of strong earnings and honors won at
the 2007 North American International Auto Show, GM's news coverage
improved dramatically, capping a high volume of favorable news that
boosted the auto giant 97 spots to third place. "Corporate
reputation is uniquely measurable through the media, as news
affects and reflects public sentiment," stated Steve Newman, CEO of
Cision North America. "This quarter's Index results reinforce the
dynamic nature of media coverage as evidenced by General Motors who
ranked among the lowest just a year ago, and now finds themselves
among the highest." "That being said," added Newman, "the companies
that recover most quickly are those that generate sufficient
positive visibility and effectively manage their reputations
through the media." Positive news in the first quarter also
benefited Verizon (NYSE:VZ) with coverage of upward growth in its
wireless and Internet businesses, moving them up two places to
fourth. Cision found that overall coverage of news improved for
Intel Corporation (NASDAQ:INTC) on the announcement of a major chip
redesign and plans to open a $2.5 billion chip factory in China.
Strong financial coverage of record profits offset negative stories
of sky-high gasoline prices and unfavorable environmental coverage
as Exxon Mobil Corporation (NYSE:XOM) advanced ten spots to number
six. Newman stated, "Financial performance proves to be a strong
driver of both corporate reputation and volatility in the media as
Exxon Mobil benefited most greatly from this phenomenon." The
Boeing Company (NYSE:BA) fell three spots on the Index to seventh
place as a result of reported analyst warnings in the first quarter
that jet orders may have peaked. Index results revealed that
Wal-Mart Inc. (NYSE:WMT) dropped from second to eighth place in the
first quarter with news of reported lackluster holiday sales and a
court ordered settlement of $33 million in an overtime case.
Despite favorable coverage of its fourth quarter profit report and
its push for wider health care coverage for workers, the media
continued to report negative news for Wal-Mart during the quarter.
This included a lost appeal in a job bias case and the dissolution
of Wal-Mart's plans to open industrial banks. AT&T Inc.
(NYSE:T) slipped three spots to tenth place during the first
quarter after a fourth quarter boost from its acquisition of
BellSouth. 2007 Q1 Index: Top Ten Companies: 1. Microsoft
Corporation 2. Cisco Systems 3. General Motors 4. Verizon 5. Intel
Corporation 6. Exxon Mobil Corporation 7. The Boeing Company 8.
Wal-Mart Stores Inc. 9. The Walt Disney Company 10. AT&T Inc.
Methodology of the 2007 Delahaye Index The 2007 Delahaye Index
includes analysis of different print and Internet news items to
measure the reputations of the top 100 U.S. companies in the media.
Cision, formerly known as Delahaye, begins by gathering news from
America's most prominent national dailies, top business and news
magazines ranging from the New York Times and The Wall Street
Journal to Fortune and Forbes. Each company is assigned a score
based on how many positive and negative reputation-driving
attributes are found within each story. These attributes are
classified into five dimensions: stakeholder relations, financial
management, products and services, organizational integrity and
organizational strength. About Cision AB: Cision AB
(http://www.cision.com/) is a global industry leader in business
and communication intelligence. The firm provides media research,
distribution, monitoring and communication evaluation, as well as
target group identification and distribution of information for PR
and IR purposes. Cision AB has annual revenue of SEK 1.9 billion,
and has around 2,700 employees in the United States, United
Kingdom, Sweden, Canada, Germany, Norway, Finland, Denmark,
Portugal, Estonia, Latvia, and Lithuania.
http://www.newscom.com/cgi-bin/prnh/20070405/NYTH008LOGO
http://photoarchive.ap.org/ DATASOURCE: Cision CONTACT: Mary
Durkin, Vice President, Corporate Communications of Cision, North
America, +1-203-663-2430, Web site: http://us.cision.com/
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