- Expanded e-commerce delivery options provide Empire
customers in Ontario with even
more convenience while shopping their favourite grocery banners
with national roll out to follow
- Delivery will be available at Sobeys, Farm Boy, Longo's and,
for the first time, FreshCo
STELLARTON, NS, Oct. 24,
2024 /CNW/ - Empire Company Limited ("Empire" or the
"Company") (TSX: EMP.A) today announced partnerships with Instacart
(NASDAQ: CART) and Uber Eats (NYSE: UBER), providing customers with
new ways to shop its stores online. These new partnerships
complement Voilà, Empire's existing online grocery home delivery
service. Instacart and Uber Eats users will now see Empire banner
stores on their apps in Ontario,
with rollout across Canada to
follow.
By making its banners available on the additional channels of
Instacart and Uber Eats, Empire is responding to evolving market
dynamics and customer demands, particularly in the immediacy
segment of e-commerce. Customers in Ontario will now have more ways to enjoy
product offerings from Empire's banners using Instacart and Uber
Eats. And, for the first time, FreshCo customers in the province
can have their favourite products delivered right to their
door.
"We are excited to be expanding our e-commerce offering and
continuing to grow the market. Through these new partnerships with
Instacart and Uber Eats, Empire has expanded how customers can shop
our banners, giving us access to a larger segment of the e-commerce
market," said Doug Nathanson, Chief
Development Officer, Empire. "We have proudly offered home delivery
service to customers with our world-class Voilà platform since 2020
and now expand our reach to give more customers more choices,
faster. That's a winning recipe."
Customers simply download their app of choice, select their
preferred participating Empire banner store, and fill their baskets
with their favourite products.
"At Instacart, we're always looking for ways to bring more
variety and convenience to our customers, so we couldn't be more
thrilled to grow our presence in Canada by welcoming Empire's iconic grocery
store banners to the Instacart App," said Chris Rogers, Chief Business Officer at
Instacart. "As someone who calls Canada home and has been going to these
grocery stores for as long as I can remember, I'm excited to
provide Empire's customers with an additional channel of
exceptional online grocery experience."
"We are thrilled to welcome Empire and its banners to the Uber
Eats app. Canadians now have more grocery options available to
choose from right from the Uber or Uber Eats apps they already have
on their phone with the on-demand speed Uber is known for," said
Klaas Knieriem, Head of Grocery and
Retail for Uber Eats in Canada.
"Uber Eats has grown quickly from a platform to get your favourite
meals delivered to a one-stop-shop for anything you need—from
pharmacy essentials to groceries to alcohol and everyday household
items. We're continuously expanding the in-app selection by
bringing new retailers onto the delivery platform to deliver
Canadians their favourite items."
ABOUT EMPIRE
Empire Company Limited (TSX: EMP.A) is a Canadian company
headquartered in Stellarton, Nova
Scotia. Empire's key businesses are food retailing, through
wholly-owned subsidiary Sobeys Inc., and related real estate. With
approximately $31.5 billion in annual
sales and $16.9 billion in assets,
Empire and its subsidiaries, franchisees and affiliates employ
approximately 128,000 people.
ABOUT INSTACART
Instacart, the leading grocery technology company in
North America, works with grocers
and retailers to transform how people shop. The company partners
with more than 1,500 national, regional, and local retail banners
to facilitate online shopping, delivery and pickup services from
more than 85,000 stores across North
America on the Instacart Marketplace. Instacart makes it
possible for millions of people to get the groceries they need from
the retailers they love, and for approximately 600,000 Instacart
shoppers to earn by picking, packing and delivering orders on their
own flexible schedule. The Instacart Platform offers retailers a
suite of enterprise-grade technology products and services to power
their e-commerce experiences, fulfill orders, digitize
brick-and-mortar stores, provide advertising services, and glean
insights. With Instacart Ads, thousands of CPG brands – from
category leaders to emerging brands – partner with the company to
connect directly with consumers online, right at the point of
purchase. With Instacart Health, the company is providing tools to
increase nutrition security, make healthy choices easier for
consumers, and expand the role that food can play in improving
health outcomes. For more information,
visit www.instacart.com/company, and to start shopping, visit
www.instacart.ca. Maplebear Inc. is the registered corporate name
of Instacart.
ABOUT UBER EATS
Uber's mission is to create opportunity through movement.
Co-founded by Calgarian entrepreneur Garrett Camp, we started in 2010 to solve a
simple problem: how do you get access to a ride at the touch of a
button? More than 52 billion trips later, we're building products
to get people closer to where they want to be. By changing how
people, food and things move through cities, Uber is a platform
that opens up the world to new possibilities. For more information,
visit uber.com.
SOURCE Empire Company Limited