Leading publication recognizes EQ Bank's efforts that
challenge Canadians to expect more from their banks
TORONTO, Oct. 31,
2024 /CNW/ - EQ Bank, the digital platform of
Canada's Challenger Bank™ with a
mission to drive change in banking and enrich people's lives, has
been recognized as Brand of the Year by strategy
magazine.
"It's rewarding to see our brand and hard-working teams
recognized by an industry authority," said Andrew Moor, president and CEO, EQ Bank. "We
believe Canadians deserve more from their banks, and we follow
through on this commitment by delivering exceptional products that
set new industry standards for how modern banking should be – and
feel. While exciting, this recognition is a reminder, not a finish
line. As Canada's seventh largest
bank, we're more committed than ever to building a more competitive
ecosystem where Canadians can thrive with true choice."
Each year, strategy magazine's editorial team selects
five Brands of the Year whose work pushed the boundaries of their
category to connect with Canadians. EQ Bank was particularly
recognized for its 2022 "Make Bank" brand platform and its recent
"Second Chance" campaign that stars Dan and
Eugene Levy, and parallel Québécois debut, "Deuxième
Chance," featuring Dianne Lavallée and Laurence Leboeuf, which encourages Canadians
coast-to-coast to move from their first-ever, low-value bank
accounts to better, digital options.
Since launching in 2016, EQ Bank has championed change in
Canadian banking to ensure its customers have a diverse array of
financial options that help them earn more, without the fees. Its
long track record of industry-moving, all-digital offerings
includes:
- Personal Account – a pioneering account in Canada that offers no fees and high interest
on everyday banking, alongside unlimited free bill payments and
free Interac e-Transfers® within an entirely digital
experience
- US Dollar Account – a high interest-bearing account
offering some of the industry's most competitive exchange rates
without monthly fees
- International money transfers with Wise – the first bank
in Canada to partner with Wise for
a seamless international money transfer experience to over 120
countries worldwide
- FHSA Savings Account – the first all-digital, no fee
FHSA to help customers reach their home ownership goals faster
- EQ Bank Card – an innovative card that offers free cash
withdrawals from any ATM in Canada, earns interest and provides cash-back
rewards while not charging foreign currency conversion fees when
travelling*
- Notice Savings Account – a first-of-its-kind account in
Canada with no fees and minimum
balance requirements that allows customers to earn higher interest
with 10- and 30-day withdrawal notice periods
- Business Account – a game-changing account specifically
designed to suit small business owners' needs with EQ Bank's same
high-interest, no-fee commitment and digital experience, and access
to Business GICs
To learn more about EQ Bank, get a second chance at your first
bank account or feel what it's like to choose a bank that doesn't
take and helps you make, visit eqbank.ca.
About EQ Bank
Equitable Bank has a clear mission to drive change in Canadian
banking to enrich people's lives. As Canada's Challenger
Bank™ and seventh largest bank by assets, it leverages technology
to deliver exceptional personal and commercial banking experiences
and services to over 670,000 customers and more than six million
credit union members through its businesses. It is a wholly owned
subsidiary of EQB Inc. (TSX: EQB), a leading digital financial
services company with $125 billion in combined assets
under management and administration (as at July 31, 2024).
Through its digital EQ Bank platform (eqbank.ca), its
customers have named it one of the top banks in Canada on the Forbes World's Best Banks list
since 2021.
To learn more, please visit eqb.investorroom.com or
connect with us on LinkedIn.
About strategy
Strategy™ uncovers and shares the "bold vision, brand new
ideas" of Canada's national
marketing community via daily news coverage
on strategyonline.ca, in depth industry analysis and features
in strategy magazine, as well as conferences and recognition
programs including the CMO Forum, Agency of the Year,
Marketing Awards and Media Innovation Awards. Based in
Toronto,
Canada, strategy is part of Brunico
Communications, a world leader in the B2B content space, producing
top trade publications, global content markets, awards programs and
conferences for brands Realscreen, Kidscreen, Playback
and strategy.
® Trademark of Interac Corp. Used under
licence.
*Foreign currency transactions will be subject to the Mastercard
Currency Conversion rate. EQ Bank does not charge any additional FX
fee or markup.
For media inquiries, contact:
Maggie Hall
Director, PR & Communications
maggie.hall@eqbank.ca
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SOURCE EQ Bank
