Field Roast Stirs Up Plant-Based Cheese Category with New Chao Creamery Queso
25 Avril 2022 - 2:00PM
Business Wire
Cantina-Style Queso from the maker of the
#1-selling plant-based cheese product debuts at Sprouts nationally
and other regional retailers
Calling all cheese lovers! Greenleaf Foods, SPC, owner of
leading plant-based brand Field Roast™ (“Field Roast”), announced
today the debut of Chao Creamery Cantina-Style Plant-Based Queso.
The new dairy-free queso is designed to deliver deliciousness to
all dipping occasions, and is available now at Sprouts stores
nationwide, as well as select locations of Albertsons, Safeway and
Giant.
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the full release here:
https://www.businesswire.com/news/home/20220425005124/en/
Chao Creamery Plant-Based Queso is made
with fermented tofu rather than cashews, almonds or peanuts.
(Photo: Business Wire)
Plant-based queso sales have grown 94 percent in the last 52
weeks1, with the overall plant-based cheese category estimated to
have grown to $234M in recent years2. When compared to the current
leading plant-based queso product, Chao Creamery Queso greatly
outperformed among consumers, with three times the purchase intent,
29 percent greater overall appeal and 27 percent greater taste
preference3.
“Unlike other plant-based queso products, Chao Creamery Queso is
uniquely designed to deliver a creamy, smooth, cheesy flavor
experience that mimics traditional queso, solving the consumer need
for a dairy-free, authentic queso without compromise,” said
Jitendra Sagili, Chief R&D and Food Technology Officer of
Greenleaf Foods, SPC. “Field Roast products are crafted to bring
people together and fulfill the indulgences you crave, and the
latest innovation from Chao Creamery is no exception.”
Chao Creamery Queso combines bold flavor with the rich
creaminess of Chao non-dairy cheese that makes it the perfect dip
for any chip. It is crafted with a blend of bell peppers, paprika,
plus spices especially chosen to match the taste buds of queso
fans. Made with fermented tofu rather than cashews, almonds or
peanuts, Chao Creamery Queso sets a new standard in the plant-based
queso category by filling flavor, texture, and ingredient gaps in
the market.
Expertly crafted by the makers of Field Roast™, Chao Creamery
offers indulgent and flavorful plant-based cheeses that elevate the
everyday with a smooth, melty experience unlike any other. Artfully
blended with fermented ingredients for a richer, one-of-a-kind
flavor, our artisan slices, shreds, blocks, and dips make every
bite more remarkable.
Add Chao Queso on top of a plant-based burger, stir it into a
vegetarian chili, or use it to craft an insanely rich plant-based
mac ‘n cheese. For more recipe inspiration, visit fieldroast.com
and follow @FieldRoast on Facebook, Twitter and Instagram.
About Greenleaf Foods, SPC
Greenleaf Foods, SPC, is transforming plant-based protein with a
wide array of delicious and innovative products that satisfy
consumers interested in adding protein variety to their diets. Our
leading brands include Lightlife® (“Lightlife”) and Field Roast™
(“Field Roast”). Together, these brands are delighting loyal,
longtime fans and enticing new ones who never knew plant-based
protein could taste so good. The Lightlife and Field Roast
portfolios feature nearly 50 products and represent a leading
market position in the refrigerated, plant-based protein category
in the U.S. Greenleaf Foods, SPC is a wholly owned, independent
subsidiary of Maple Leaf Foods Inc. (TSX:MFI).
1 Source: SPINS l Total US MULO + Natural l $ Volume l L52WE
6.13.21) – Refrigerated Plant-Based Queso: $11M; +94% vs YAG 2
Source: SPINS l Total US MULO + Natural l $ Volume l L52WE
12.26.21) – Plant-Based Cheese (excluding PB Cream Cheese &
Sour Cream); $234M; +6% vs. YAG 3 Source: Chao Creamery consumer
research testing (MMR Blind, Monadic CLT Fall 2021 (US), Base Size:
n=152)
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220425005124/en/
Media relations: Kayla Petersen, press@greenleaffoods.com
Investor relations: investor.relations@mapleleaf.com
Maple Leaf Foods (TSX:MFI)
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