PN Pni Digital Media Inc.

PNI Digital Media (TSX VENTURE: PN)(OTCBB: PNDMF) ("PNI" or the "Company"), the leading innovator in online and in-store digital media solutions for retailers, announced a new feature of the PNI Digital Media Platform that enables the Company's retailer partners to offer consumers the ability to create and order photo books, calendars, photo cards and prints online and pick up their finished photo gifts in about an hour at more than 7500 retail locations across the US and Canada.

The PNI Digital Media Platform's Express Pick Up Service includes all-new creative photo gifts such as 8x10 single-sided and 8x11 double-sided photo books, 4x6 photo flip books, 5x7 folded photo cards, and 8x10 single-sided and 8x11 double-sided photo calendars. Retail customers can pick and choose from a range of themes, and then personalize their photo books, calendars and cards with text, holiday sentiments and more, creating that perfect photo gift for the holiday season.

"We have enhanced the PNI Digital Media Platform to now offer more than just same-day prints from the Internet to retail store," said Kyle Hall, Chief Executive Officer of PNI Digital Media. "With the roll out of our new Express Pick Up Service, we've enabled our retailers to extend their holiday photo gift ordering season right up to December 24th, helping their consumers get that perfect last-minute photo gift as part of their holiday shopping."

About PNI Digital Media- Founded in 1995, PNI Digital Media operates the PNI Digital Media Platform, which provides transaction processing and order routing services for major retailers. The PNI Digital Media Platform connects consumer-ordered digital content, whether from online, in-store kiosks, desktop software or mobile phones, with retailers that have on-demand manufacturing capabilities for the production of personalized products such as photos, photo books and calendars, business cards and stationery. PNI Digital Media successfully generates millions of transactions each year for retailers and their thousands of locations worldwide.

Further information on our company can be found at http://www.PNIMEDIA.com

The statements that are not historical facts contained in this release are forward-looking statements that involve risks and uncertainties. PNI Digital Media's actual results could differ materially from those expressed or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, changes in technology, employee retention, inability to deliver on contracts, failure of customers to continue marketing the online solution, competition, general economic conditions, foreign exchange and other risks detailed in the Company's annual report and other filings. Additional information related to the Company can be found on SEDAR at www.sedar.com and on the SEC'S website at www.sec.gov/edgar.shtml. The information contained herein is subject to change without notice. PNI Digital Media shall not be liable for technical or editorial errors or omissions contained herein.

The TSX Venture Exchange has neither approved nor disapproved the information contained in this release. PNI Digital Media relies upon litigation protection for "forward-looking" statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: PNI Digital Media Inc. Simon Cairns Investor Relations and Press Contact 866-544-4881 ir@pnimedia.com www.PNIMEDIA.com