NORTH PALM BEACH, Fla., Oct. 31 /PRNewswire-FirstCall/ -- Bravo! Brands Inc. (OTC:BRVO) (BULLETIN BOARD: BRVO) announced today that it has selected Carat USA to be its first media agency of record to handle its consumer media buying and planning account. Carat USA will be responsible for media planning and buying for the portfolio of Slammers(R) and Bravo(TM) beverages -- flavored milk products that are produced aseptically, have no preservatives, do not need to be refrigerated until opened, and have a shelf life of six months before being opened. Planning and buying will take a multi-media approach, including spot and national television, radio, outdoor, print and new media. Creative for media is currently being handled in-house. Roy Warren, CEO of Bravo! Brands Inc. said "We have ambitious plans to grow our brands, and Carat is well-suited to help us achieve our objectives. We were particularly impressed by the agency's innovative thinking, and buying expertise." "We are very excited for the opportunity to collaborate with Bravo! Brands Inc.," said Ray Warren, President of Carat Media Group Americas. "Bravo! has demonstrated a visionary approach to media making them a perfect partner. We are poised to respond with a family of resources certain to deliver transformational results for Bravo!" For more information on Slammers(R) and Bravo(TM) beverages, consumers may use the product locator feature at http://www.bravobrands.com/ to get an updated list of locations using their zip code. About Bravo! Brands Inc. Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings , Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens. Many of Bravo! Brands Inc.'s Slammers(R) lines of shelf-stable, single- serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great- tasting drinks. On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo! For more information, visit: http://www.bravobrands.com/. About Carat Carat is a media centric, diversified marketing services company managing over $6 billion in U.S. billings. With over $19 billion in global billings, Carat is the world's fourth largest media services network, with over 100 offices in over 60 countries. Carat is transforming communications -- creating communications that transform clients' businesses and leading transformation of the communications world. Carat provides a full range of services -- including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. Carat is part of the Aegis Group -- a leading marketing services company listed on the London Stock Exchange. For more information, visit the company's website at http://www.carat.com/. Forward Looking Statements Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Company Contacts: Stan Harris, Chief Marketing Officer Jeffrey J. Kaplan, Chief Financial Officer (561) 625-1411 Carol Milliron, Zeno Group (404) 832-6788 Investor Relations Contact: Integrated Corporate Relations Kathleen Heaney (203) 803-3585 For Carat: John Bianchi, Goodman Media 212.576.2700, x228 Olivia Dupuis, Goodman Media 212.576.2700, x250 DATASOURCE: Bravo! Foods International Corp. CONTACT: Company Contacts: Stan Harris, Chief Marketing Officer or Jeffrey J. Kaplan, Chief Financial Officer, +1-561-625-1411, both of Bravo! Foods International Corp., or Carol Milliron, Zeno Group for Bravo! Foods International Corp., +1-404-832-6788; Investor Relations Contact: Kathleen Heaney, Integrated Corporate Relations, +1-203-803-3585; For Carat: John Bianchi, +1-212-576-2700, x228, or , or Olivia Dupuis, +1-212-576-2700, x250, or , both of Goodman Media Web site: http://www.bravobrands.com/ http://www.carat.com/

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