HRAL Hear AtLast Holdings Inc (PK)

(Pinksheets: HRAL)� HearAtLast Holdings, Inc. is proud to announce that it has received another license from Wal-Mart Canada (NYSE: WMT) to open its 18th hearing-aid clinic which will be co-located within Wal-Mart Store #5778 located at 135 First Commerce Dr, Aurora, Ontario. The store grand opening is scheduled for Tuesday, February the 5th, 2008. The Company currently owns and operates 17 hearing clinics co-located in Wal-Mart Stores, Wal-Mart Supercenters, and Sam�s Clubs in Canada and one clinic in the U.S. in The Villages, Florida. This expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp., which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart Stores, Wal-Mart Supercenters, and Sam�s Club�s throughout Canada. �We are pleased to be opening our new clinic in the Town of Aurora,� stated Mr. Robert J. Oswald, President of HearAtLast Holdings Inc. �Aurora has a key demographic for us with a large presence from both the automotive and insurance industries. With our continued expansion in Ontario, Alberta, and recently the U.S. market, our brand is thriving and there continues to be great new opportunities for our company.� With the addition of the new Aurora location there are now 17 HearAtLast clinics co-located within Wal-Mart Stores, Wal-Mart Supercenters and Sam�s Clubs throughout Canada, 14 of which are located in the Province of Ontario. For more information please visit www.hearatlast.com There are currently 18 HearAtLast clinics operating in the following locations: Wal-Mart Store # 5742150 McEwan Dr.E.Bolton ON., L7E-2Y3 � Wal-Mart Store # 3016 881 St Clair St. ExtensionChatham ON., N7M-5J7 � Wal-Mart Store # 3031165 North Queen St.Etobicoke ON., M9C-1A7 � Wal-Mart Store # 30501280 Fanshawe Park Rd. W.�London ON., N6G-1B5 Wal-Mart Store # 31312210 Bank St.Ottawa ON., K1V-1J5 Wal-Mart Store # 30821444 Quinn Dr.Sarnia ON., N7T-7H4 � Wal-Mart Store # 31591900 Eglington Ave. EScarborough ON., M1L-2L9 Wal-Mart Store # 31143120 Dougall Ave.Windsor ON., N9E-1S7 Wal-Mart Store # 31951070 Major Mackenzie Dr. Richmond Hill ON., L4S 1P3 � Wal-Mart Store # 30535000 Highway #7 Unit Y006A Markham ON., L3R 4M9 Wal-Mart Store # 30299717-21st Avenue N.W.Edmonton, AB T6N 1J5 Wal-Mart Store # 302718521 Stony Plain Rd. NWEdmonton, AB T5S 2V9 � Wal-Mart Store #10783195, 3055 26th Ave NLethbridge, Alberta T1H SP4 Wal-Mart Store #30653900 Innes RoadOrleans, ON., K1C 1T1 Wal-Mart Store #1056450 Stevenson Rd South Oshawa, ON., L1J 5N6 � Wal-Mart Store #5778135 First Commerce DrAurora, ON., L4G 0G2 Sam�s Club255 Silver Linden Drive Richmond Hill, ON., L4B 4V5 HearAtLast975 Del Mar DriveThe Villages, FL 32159 About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company�s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour. For more information please visit www.hearatlast.com Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.