Publicis Worldwide Australia and
ZenithOptimedia are preparing to launch a Publicis
Drugstore, a big-meets-small innovation and consultancy
offering in Sydney.
LONDON, June 17, 2015 /PRNewswire/ -- Publicis
Worldwide Australia and ZenithOptimedia are preparing to open the
doors of the second base for its innovation and startup consultancy
offering, the Publicis Drugstore. The unique business will offer
clients digital innovation strategy, training, tech immersion and
programs for driving, engaging and working with startups to deliver
marketing innovation.
Logo -
http://photos.prnewswire.com/prnh/20150617/223746LOGO
The purpose of Drugstore is to bring ZenithOptimedia and
Publicis Worldwide clients closer to the innovative,
technology focused and entrepreneurial thinking of the startup
world, in order to help them manage industry disruption and succeed
through collaborative advantage. The business will expand in
Australia in part through
collaboration with some of the most successful startup incubator
businesses.
Publicis Founder – Marcel
Bleustein-Blanchet - introduced the American Drugstore
concept to France in the fifties,
with the insight of consumers benefitting from having different
businesses together under one roof. Today, this same premise
underpins Publicis Worldwide's innovation offering; with the
Publicis Drugstore launch in London last year (October 2014) and in Sydney this month (June
2015).
The inaugural innovation facility launched in
London in September has become a
highly successful operation in leading the change for clients
towards the forefront of innovation, helping them harness the
forces of digital transformation. The London and Sydney Drugstores will collaborate
closely, to continuously share knowledge and new initiatives.
Arthur Sadoun, Global CEO of
Publicis Worldwide, commented: "The expansion of the Publicis
Drugstore innovation facility is the living proof of our dedication
to offering all of our clients real innovation on a global
scale."
Dylan Williams, Global CSIO at
Publicis Worldwide said, "To be opening a second facility inside 12
months of breaking ground in London is hugely satisfying. It's also of huge
strategic benefit. With Sydney
open we can now 'wormhole' between the two time zones to ensure
Drugstore is truly Always On."
The start-up phases of Drugstore Sydney will be managed jointly
by Publicis Worldwide and ZenithOptimedia and will be housed in the
Sydney offices.
About Publicis Worldwide:
Publicis Worldwide is a global creative agency, with 89 years'
experience providing change leadership for its clients. We believe
that this era demands a combination of strategic, creative and
digital ideas that help clients to Lead The Change in their own
digital transformation. With over 13,000 employees in 84 countries,
clients include Axa, BNP Paribas, Carrefour, Cartier, Citi,
Coca-Cola, Haier, Hilton Honors, HP, L'Oreal, LG, Luxottica,
Nestle, Orange, P&G, Paypal, Pernod Ricard, RATP, Renault,
Sanofi, Seb, Siemens, Telefonica, Total, and UBS.
Publicis Worldwide is a part of Publicis Groupe.
www.publicis.com | @PublicisWW | http://on.fb.me/1uGQDFR
About Publicis Groupe:
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of
the world's leading communications groups. The Groupe offers a full
range of services and skills: digital (DigitasLBi, Razorfish,
Rosetta, VivaKi), advertising (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public
affairs, corporate communications and events (MSLGROUP), media
strategy, planning and buying (Starcom MediaVest Group and
ZenithOptimedia), healthcare communications, with Publicis
Healthcare Communications Group (PHCG), and finally, brand asset
production with Prodigious. Present in 108 countries, the Groupe
employs more than 62,000 professionals.
