PARSIPPANY, N.J., March 2, 2015 /PRNewswire/ -- As part of its
mission of beautifully smooth feet for all women, premium footcare
line Amope™ is taking on New York,
partnering with supermodel and "The Fab Life" co-host Chrissy
Teigen to give Grand Central Terminal a makeover, turning it into a
fairytale-inspired pedicure station.
On Thursday, March 5, from 2:00 –
7:00 p.m., Teigen will join a fleet
of AmopeTM "footmen" at Grand Central's Vanderbilt Hall
and show women how to get their feet glass-slipper ready ahead of
spring and sandal season. Commuters will be invited to sit atop
thrones and receive complimentary pedicures with the new
AmopeTM Pedi PerfectTM , an at-home
electronic foot file now available in the
United States.
At the event, Teigen will don a custom pair of "glass-slipper"
inspired Swarovski crystal shoes which she collaborated with House
of Face designer Aryana Potter to
create.
"People think of supermodels as princesses, but what they don't
know is that our feet take a serious beating," said Teigen. "The
Amope™ Pedi Perfect™ has become a staple in my beauty regimen and
is my secret weapon to achieving soft and beautiful feet all year
round."
The Amope™ range of footcare products were created with the idea
that beauty and skin care shouldn't stop at the ankles. With its
roller surface, the Pedi PerfectTM gently removes tough,
hardened skin while softening the soles of feet, revealing silky
smooth skin underneath. When it comes to getting ready for spring
and summer sandal season, the Pedi PerfectTM is like a
magic wand for feet.
Features and Benefits
- Exfoliates quickly and easily
- Ergonomically shaped head for easy handling
- Microabrasive particles on roller surface work to gently remove
dead skin
- Contains no sharp blades for safe use
"As Chrissy embraces life and is always ready to dive in feet
first, she is the perfect person to show how footcare helps radiate
confidence from head to toe," said Kavitha
Sekhar, Senior Brand Manager at RB. "On March 5th at Grand Central Terminal, Amope™ is
equipping women with the tools to extend their pedicures and spa
treatments. It's whole new spin on 'happily ever after.'"
The Amope Pedi Perfect Electronic Foot File is available
for a suggested retail price of $36.87-$49.99 at Target, Walmart, CVS, Walgreens,
Rite Aid, Amazon, BJ's and Drugstore.com nationwide.
Each kit includes: Amope™ Pedi Perfect™ electronic foot file and
four AA batteries. One roller head is included with the starter
kit. Additional Amope™ Pedi Perfect™ electronic pedicure foot
file two-count refills ($14.99-$17.99) are available separately.
For more information, visit Amope.com, or find Amope on Facebook
or YouTube.
About RB
RB (formerly called Reckitt Benckiser) is the world's leading
consumer health and hygiene company. The company has operations in
over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries.
The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier
lives and happier homes, RB is in the top 20 of companies listed on
the London Stock Exchange. Today it is the global No. 1 or No. 2 in
the majority of its fast-growing categories, driven by an
exceptional rate of innovation. Its health, hygiene and home
portfolio is led by 19 global Powerbrands including Mucinex, Durex,
Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen,
Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish
and Calgon. At the start of 2014 RB had 43% of its core revenues
coming from its 2 emerging market areas and 57% from its developed
market area; 72% of core revenues came from the health and hygiene
categories of the portfolio.
Fueled by a new breed of talent who blend intellectual curiosity
with commitment to the highest quality standards, RB is set to
redefine the world of consumer health and hygiene. RB people and
its culture are at the heart of the company's success.
For more information visit www.rb.com.
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SOURCE Amope