Chrysler Sponsors R&B Superstar's Gospel Tour to Launch All-New Chrysler Aspen and Raise Funds for Medical Education
02 Octobre 2006 - 10:44PM
PR Newswire (US)
* Patti LaBelle's 12-city 'The Gospel According to Patti' tour to
debut on Oct. 7 * Tour to help launch all-new 2007 Chrysler Aspen
and raise funds for medical education * Consumer ride-and-drive
program with Chrysler vehicles scheduled in seven key African
American markets * Chrysler brand will donate $5 for each test
drive to University of Pennsylvania Abramson Cancer Center AUBURN
HILLS, Mich., Oct. 2 /PRNewswire-FirstCall/ -- The Chrysler brand
has teamed up with two-time Grammy-award winning artist Patti
LaBelle as the title sponsor of the R&B diva's "The Gospel
According to Patti" tour, beginning this weekend. The tour will
help launch the all-new 2007 Chrysler Aspen and help raise money to
educate African Americans about the importance of receiving early
medical attention. (Photo:
http://www.newscom.com/cgi-bin/prnh/20061002/DEM024 ) LaBelle's
12-city tour, which begins in Dallas on Saturday, October 7 at the
Potters House, will showcase the all-new 2007 Chrysler Aspen, the
brand's first-ever full-size SUV, with in-concert vehicle displays
and videos, promotional activities, and a ride-and-drive event. In
conjunction with concerts at mega-churches in seven key African
American markets, consumers will be invited to test drive Chrysler
vehicles on a pre-concert date. For each test drive taken, the
Chrysler brand will donate $5 to the University of Pennsylvania's
Abramson Cancer Center, LaBelle's designated charity, to help
educate the African American community about the importance of
early medical attention and treatment. The test drive cities are
Chicago, Philadelphia, Brooklyn, NY, Landover, MD, Atlanta, Los
Angeles and Cleveland. LaBelle's first gospel CD, "The Gospel
According to Patti," produced by Umbrella Records, is scheduled for
release November 21. Tickets for "The Gospel According to Patti"
tour are available for purchase at
http://www.pattilabellegospel.com/ , or by calling 1-800-594-8499.
"Patti LaBelle is an international superstar with a unique style
that transcends traditional boundaries, much like the Chrysler
brand," said David Rooney, Director, Chrysler Marketing &
Global Communications. "That's why this partnership is so appealing
and mutually beneficial. We have the opportunity to introduce the
all-new Chrysler Aspen to a very important and influential audience
and, at the same time, help support a cause that is very important
to both Chrysler and Ms. LaBelle." To promote the Chrysler Aspen
Ride and Drive program, LaBelle will tape radio spots inviting
consumers to take a test drive for the chance to receive tickets to
her concert. In addition, local radio partners will conduct a "Spot
the Chrysler Aspen" contest to promote the new vehicle and the
LaBelle concert. The schedule for "The Gospel According to Patti"
tour follows. It includes the dates and locations of the ride and
drive component. Church Date City Ride & Drive Potters House
Oct. 7 Dallas N/A St. Agnes Oct. 13 Houston N/A House of Hope* Oct.
28 Chicago Oct. 21 Deliverance Evangelist Church* Nov. 10
Philadelphia Nov. 4 Heritage Cultural Center* Nov. 17 Brooklyn, NY
Nov. 11 Greater Grace Temple Dec. 1 Detroit N/A Jerico City of
Praise* Dec. 2 Landover, MD Nov. 25 New Birth Baptist* Dec. 6
Atlanta Dec. 2 Faithful Baptist Church* Dec. 8 Los Angeles Dec. 8
Fox Theatre Dec. 10 St. Louis N/A The Wolstein Center at Cleveland
State University* Dec. 23 Cleveland Dec.16 Heritage Christian
Center Mar. 31 Denver N/A About the Chrysler Brand Driven by
award-winning new models, the Chrysler brand has seen a dramatic
increase in sales, market share and brand image, culminating in
2005 calendar- year sales of 649,293 units -- an all-time Chrysler
brand sales record. Since 1990, Chrysler brand sales have more than
tripled from 185,128 units -- a 250 percent increase. No other
American automotive brand has grown as much during the same time
frame. About the 2007 Chrysler Aspen Boasting elegant styling,
premium amenities, unsurpassed capability and performance coupled
with fuel-saving MDS technology and a starting price below $32,000,
the all-new 2007 Chrysler Aspen Limited is a value alternative to
luxury-priced competitors. The Manufacturer's Suggested Retail
Price (MSRP) for the all-new 2007 Chrysler Aspen Limited is
$31,490, including $745 for destination. With premium technology,
generous comfort, more than 30 safety and security features and
fuel-saving technology, Chrysler Aspen Limited is a tremendous
value compared to larger, higher-priced SUVs. In addition, Chrysler
Aspen provides seating for up to eight and class leading cargo
volume with the refinement, drivability and efficiency of smaller
SUVs. About the University of Pennsylvania Abramson Cancer Center
The Abramson Cancer Center of the University of Pennsylvania is a
national leader in cancer research, patient care, and education.
The pre-eminent position of the Cancer Center is reflected in its
continuous designation as a Comprehensive Cancer Center by the
National Cancer Institute for 30 years as well as consistent
recognition by external organizations for excellence in patient
care and a research base that is one of the largest in the country.
The Cancer Center was formally established in 1973 as the focus of
cancer- related activities on the Penn campus. It provides the
organizational framework to facilitate interdisciplinary cancer
research, education and clinical care. The Cancer Center is the
largest center of its kind and serves as a model for the
development of new Penn centers and institutes. In June 2002, the
Cancer Center was renamed the Abramson Cancer Center of the
University of Pennsylvania in recognition of the extraordinary
support of Leonard and Madlyn Abramson and family.
http://www.newscom.com/cgi-bin/prnh/20061002/DEM024
http://photoarchive.ap.org/ DATASOURCE: Chrysler Group CONTACT:
James Kenyon, +1-248-512-2936, cell: +1-248-705-3954, , Angela
Ford, +1-248-512-2986, cell: +1-248-766-2154, , both of Chrysler
Group; or Dan Rene of Impact Strategies, +1-202-347-1952, cell:
+1-730-869-1146, Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.pattilabellegospel.com/
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