World Premiere of the New Mercedes-Benz C-Class
19 Janvier 2007 - 12:07AM
PR Newswire (US)
World Premiere of the New C-Class in Two Attractive Outfits
STUTTGART, Germany, January 18 /PRNewswire-FirstCall/ -- An
impressive combination of ride comfort and agility is the hallmark
ofthe new C-Class, which celebrated its world premiere today in
Stuttgart. In front of some 600 international journalists from over
30 countries, Mercedes-Benz presented the remake of its
biggest-selling model series, which sets a new benchmark with its
vigorously elegant styling, state-of-the-art safety technology and
versatile product concept. (Photo:
http://www.newscom.com/cgi-bin/prnh/20070118/241634 ) "With the new
C-Class, we are yet again raising the bar in this important segment
of the market - and that's true right across the board, especially
in terms of safety, comfort and agility," declared Dr. Dieter
Zetsche, CEO of DaimlerChrysler AG (NSYE: DCX)and head of the
Mercedes Car Group, at the world premiere, which was held in the
Mercedes-Benz World in Stuttgart. "With its unique balance of
driving characteristics, the fourth C-Class generation embodies a
new driving culture in the compact premium car segment. We are thus
offering our customers the most versatile and majestic C-Class of
all time - and, for the first time, in two attractive outfits."
First Mercedes saloon with two different faces The new C-Class is
the first Mercedes saloon to feature equipment lines with different
faces. In the more traditional Elegance and Classic models, the
star is, as before, to be found on the engine bonnet, while, in the
avant-garde versions, the trademark is positioned in the centre of
the radiator grille, as is typical in sporty models from Mercedes.
"Starting already with the vehicle's external appearance," says
Zetsche, "each customer can decide for him or herself where they
want the emphasis to be." With its distinctive styling, the new
premium-segment saloon offers its own unique interpretation of
Mercedes-Benz's current style statement and makes the technological
supremacy and quality of the new C-Class apparent at the first
glance. Latest safety technology for optimal occupant protection
Alongside its renowned comfort, the traditional strengths of the
C-Class include the vehicle's exemplary occupant protection. Thanks
to its integrated security concept, the new model continues to lead
the way in its class, with greater active safety being afforded,
for example, by the adaptive braking system from the S-Class and
the Intelligent Light System with five automatic lighting
functions. A new era in safety and ergonomics is ushered in by the
C-Class's innovative instrumentation and control concept, which
noticeably reduces the burden on the driver and prevents him or her
from being distracted. As far as passive safety is concerned, the
new C-Class meets significantly higher standards than are required
around the world by the various statutory regulations. The standard
equipment includes seven airbags as well as active head restraints.
In addition, the new C-Class - like the large Mercedes saloons and
SUVs - is also available with the PRE-SAFE(R) anticipatory occupant
protection system. Wide range of economical and powerful engines
Customers can choose from a range of state-of-the-art four- and
six-cylinder petrol and diesel engines. At its market launch in the
spring, the new C-Class saloon will come in three petrol-engined
versions (C 200, C 280 and C 350) as well as in a four-cylinder
diesel variant (C 220 CDI). In the course of the year,
Mercedes-Benz will extend the available range to include, among
others, the C 320 CDI V6 diesel engine as well as two four-cylinder
versions, the C 180 and the C 200 CDI. The development engineers at
Mercedes-Benz have focused above all on improving the popular
four-cylinder engines, the outstanding qualities of which now
include lower fuel consumption, higher power output and superbly
smooth operation. In Germany, despite the rise in VAT to 19
percent, the gross entry-level price for the new C-Class is still
below 30,000 euros, which means that, adjusted for inflation, the
price level of the new C-Class is the same as for its predecessor,
over two million units of which have been sold around the world
since its market launch in 2000. Picture is available via EPA
(European Pressphoto Agency) and can be downloaded free of charge
at:
http://www.presseportal.de/story.htx?firmaid=8233&keygroup=bild
Contact Wolfgang Zanker phone +49-711-17-75847, Frank Bracke phone
+49-711-17-75852 Internet addresses More news from DaimlerChrysler
at: http://www.media.daimlerchrysler.com/ Up-to-date information on
the new C-Class can also be found at:
http://www.mercedes-benz.com/c-class A picture accompanying this
release is available on AP Archive: http://photoarchive.ap.org/
http://www.newscom.com/cgi-bin/prnh/20070118/241634DATASOURCE:
DaimlerChrysler AG CONTACT: Contact: Wolfgang Zanker, phone
+49-711-17-75847, . Frank Bracke, phone +49-711-17-75852, ,
Internet addressesMore news from DaimlerChrysler at:
http://www.media.daimlerchrysler.com/. Up-to-date information on
the new C-Class can also be found at:
http://www.mercedes-benz.com/c-class
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