'Sri Lanka Pharma Week' in December to Address Evolving Landscape
of Pharma Industry
COLOMBO, Sri Lanka,
October 22, 2012 /PRNewswire/ --
A set of three consecutive conferences addressing the evolving
factors affecting the pharmaceutical industry and its future is on
the cards, kicking into action in December
2012 in Colombo.
Organised by the largest pharmaceutical industry event
organiser, CPhI, part of the worldwide UBM group, the event is
being held in Colombo in
collaboration with the Pharmaceutical Society of Sri Lanka.
The three conferences at Sri Lanka Pharma Week, being held from
3-7 December will address the industry's evolving issues of
Bioavailability and Bioequivalence Requirements, Pharma Medical
Detailing Force Effectiveness and Automation, and Supply
Chain and Distribution.
The Pharmaceutical Society of Sri
Lanka (PSSL) is the professional body of pharmacists in
Sri Lanka with over 1,000 members.
This society is committed to uplift the professional and ethical
standards of the pharmaceutical sector in Sri Lanka.
Mr. Shalutha Athauda, President of PSSL, says "The
pharmaceutical sector in Sri Lanka
is going through changes in terms of regulation and
operations."
He adds "All the stakeholders who are professionally involved in
the different functions of the industry need to upgrade their
knowledge and this is our sincere effort in providing a platform to
gain awareness of global standards, by collaborating with expert
global organisations"
During Sri Lanka Pharma Week, the conferences will highlight,
through practical case studies, how the industry can implement the
recent regulatory changes in bioavailability and bioequivalence
requirements - one of the key issues driving momentous change and
debate in the industry today. The programmes will also facilitate a
neutral, content rich and knowledge sharing platform for the
medical detailing force and supply chain functions.
Throughout the week, international experts will provide their
understanding of the 3 key areas being addressed, whilst
demonstrating relevant procedures through case studies and
speeches. Speakers from the event explain why Sri Lanka is an important market and this
knowledge and content rich programme is a must-attend for the
industry as it strives to drive change and evolve itself.
Mr K ShivKumar, Managing Director, Eisai Pharmaceuticals
India says "Medical Detailing Force Effectiveness and
Automation will be the key in exploiting the expanding
pharmaceutical market in Sri
Lanka. Medical Detailing Force Effectiveness and Automation
will help in targeting the right customers by answering key
questions like - which markets, which target audience, why and how,
how often and with the right message. Developing excellent
Medical Detailing Force Effectiveness and Automation strategies
will decide who will be the winners and losers."
Mr Himanshu Saxena, Vice
President Supply Chain International Business, Alembic
Pharmaceuticals says "Supply chain and distribution is the most
critical aspect of the pharmaceutical business to ensure that drugs
are delivered to the end patient quickly and in a safe
condition."
He adds that "Even if the manufacturing and production of drugs
is done using GMP norms, the products remain unfit for consumption
if the safety of the drugs is compromised en route to the end
patient. Also, since pharmaceutical organisations in Sri Lanka are custodians of the products, it
is imperative that they ensure an efficient distribution network so
that patients can consume quality drugs in time.
"Emerging countries like Sri
Lanka can draw learnings from new and innovative strategies
adopted by countries like India
who have passed this stage despite dealing with similar
infrastructure challenges. At this forum, Indian pharma supply
chain experts will be sharing practical and implementable
technologies designed to manage the supply chain to effectively
maintain adequate stocks and manage ever-changing demand cycles.
This would eventually reduce the pressure on the business and
ensure that sales are not affected."
Ms. Bansri Shah, Managing
Director, from the organisers UBM (CPhI) bringing this knowledge
forum to Sri Lanka in association
with PSSL, says "We are grateful to Mr Athauda (President) and the
Pharmaceutical Society of Sri
Lanka for their help and support towards the development of
Sri Lanka Pharma Week.
"It also gives me immense pleasure to bring our largest brand
CPhI, to this rapidly growing industry in Sri Lanka and we would like to extend a warm
invitation to the pharmaceutical fraternity to participate in this
vital knowledge sharing".
Event website - http://www.srilankapharma.com/pr
About PSSL
The Pharmaceutical Society of Sri
Lanka (PSSL) is the professional body of pharmacists in
Sri Lanka with over 1,000 members.
This society is committed to uplift the professional and ethical
standards of the pharmaceutical sector of Sri Lanka.
http://www.psslnet.org
About CPhI
CPhI is the world's largest event organiser for the
pharmaceutical industry bringing together since 1990 over 250,000
attendees and 4,000 exhibitors from over 133 countries. The
flagship event held in Europe each
year hosts 2,200 exhibitors and is the market leader for the
pharmaceutical ingredients industry as well as the pharmaceutical
machinery, packaging, analytical instrumentation, laboratory
equipment and outsourcing verticals. Large scale exhibitions and
content-led conferences also take place in India, South East
Asia, China, Latin America and Turkey throughout the year.
http://www.cphi.com
About UBM
UBM is a global live media and B2B communications, marketing
services and data provider. We help organisations make connections,
communicate their proposition and do business effectively. We
enable professional people in more than 40 countries around the
world to connect and engage with each other, with the markets they
serve and with the information they need to succeed, through live
events, digital media or publications.
Our 6,500 expert staff is deeply embedded in the many specialist
communities we serve, bringing both an unusual depth of
understanding and real know-how. We organise hundreds of live
events each year and we support professional communicators through
our distribution and monitoring services.
http://www.ubm.com
For further details about participating at 'Sri Lanka Pharma
Week 2012', please contact the organisers via
conferences-india@ubm.com or +91-(0)22-4046-1466, or their local
representative in Colombo, Sri
Lanka at kamal@globaleventslk.net.