London Fog Announces International Supermodel, Gisele Bundchen to Appear in Its Upcoming Fall Marketing Campaign
29 Juillet 2009 - 3:00PM
PR Newswire (US)
NEW YORK, July 29 /PRNewswire-FirstCall/ -- Iconix Brand Group
(NASDAQ: ICON) (the "Company") announced today that international
supermodel, Gisele Bundchen will appear in its London Fog brand's
fall marketing campaign. The multi-media marketing campaign will
debut in October issues of fashion, lifestyle and entertainment
magazines, outdoor billboards and online. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090729/NY53424 ) Bundchen
poses seductively in only a London Fog coat appearing noticeably
pregnant. This is the first campaign the supermodel has appeared in
since news of her pregnancy broke. The campaign was created by the
Iconix in-house marketing team and shot by fashion photographer,
Nino Munoz at Smashbox Studios in West Hollywood in mid July. Dari
Marder, Chief Marketing Officer, London Fog, commented, "Nobody is
sexier or more beautiful than Gisele Bundchen in nothing but a
London Fog trench coat, even with her visible baby bump. This
London Fog campaign features a classic portrait of Gisele in an
iconic London Fog trench; it is a very fitting image for this
timeless brand." Marder added, "Although Gisele was photographed
while pregnant, most of the shots have been retouched to respect
her privacy during this wonderful and personal time in her life."
Bundchen wears London Fog outerwear in the campaign. Additional
London Fog products featured in the campaign include cold weather
accessories, footwear, handbags, luggage, home, eyewear and
umbrellas. The collections retail from $150.00-$350.00 and are
available at better department stores such as Macy's and online at
http://www.londonfog.com/. To view the final ad images and behind
the scenes photos, please visit
http://www.dogmatic.com/MNR/londonfog. Iconix Brand Group Inc.
(NASDAQ:ICON) owns, licenses and markets a growing portfolio of
consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA
(R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO
(R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL
VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY
(R). In addition, Iconix owns an interest in the ARTFUL DODGER (R)
and ED HARDY (R) brands. The Company licenses its brands to a
network of leading retailers and manufacturers that touch every
major segment of retail distribution from the luxury market to the
mass market in both the U.S. and around the world. Iconix, through
its in-house advertising, promotion and public relations agency,
markets its brands to continually drive greater consumer awareness
and equity. Contact: Tara Levy Iconix Brand Group, Inc.
212-730-0030 http://www.newscom.com/cgi-bin/prnh/20090729/NY53424
http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group CONTACT:
Tara Levy, Iconix Brand Group, Inc., +1-212-730-0030, Web Site:
http://www.londonfog.com/
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