abercrombie kids and Nickelodeon Partner for #PlayIsLife Campaign
16 Juillet 2019 - 3:00PM
abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE:
ANF), is partnering with global entertainment brand, Nickelodeon,
to make the world a more playful place through its #PlayIsLife
campaign, marking Nickelodeon’s first branded content partnership
with a retail brand. This integrated collaboration aims to provide
children with play-spiration through three elements: limited-time
merchandise, an in-store experience in California, and a series of
custom content on Nickelodeon’s YouTube channel featuring
dancer/actress Nicole Laeno and Gabe and Garrett, stars of the
self-titled YouTube channel. The first video launched on July 14,
with subsequent ones launching on July 28 and September 1, 2019.
The abercrombie kids x Nickelodeon custom tee, which features a
Nickelodeon-inspired “slimed” moose, will be available in U.S.
stores and online for a limited time starting July 18. The
influencers featured in the video series will support the campaign
on- and off-screen through social media content and an appearance
at an in-store event; on July 20, Nicole will visit the South Coast
Plaza (Costa Mesa, CA) abercrombie kids store for a fan
meet-and-greet, which will include a DIY jacket station, games and
more.
“We couldn’t think of a better partner to help promote the
importance of making the world a more playful place,” said Carey
Krug, SVP of Marketing at abercrombie kids. “This campaign will not
only provide engaging experiences for our customers, but will also
showcase the importance of discovery – which is encouraged by our
products’ comfortable yet durable designs.”
“This collaboration with abercrombie kids offered us an
opportunity to create a custom cross-platform program that taps
into Nickelodeon’s creative expertise and unparalleled reach,” said
Jennifer Tracy, Senior Vice President, Nickelodeon Velocity. “The
#PlayIsLife campaign showcases our shared brand values and will
inspire kids across the country to create, explore, discover and,
most importantly, to play!”
Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995A&F cautions that any
forward-looking statements (as such term is defined in the Private
Securities Litigation Reform Act of 1995) contained herein or made
by management or spokespeople of A&F involve risks and
uncertainties and are subject to change based on various important
factors, many of which may be beyond the Company’s control. Words
such as “estimate,” “project,” “plan,” “believe,” “expect,”
“anticipate,” “intend,” and similar expressions may identify
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revise our forward-looking statements. The factors disclosed in
“ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for
the fiscal year ended February 2, 2019, and in A&F's
subsequently filed quarterly report on Form 10-Q, in some cases
have affected, and in the future could affect, the company’s
financial performance and could cause actual results for fiscal
2019 and beyond to differ materially from those expressed or
implied in any of the forward-looking statements included in this
press release or otherwise made by management.
About abercrombie kids abercrombie kids creates
smart and creative apparel of enduring quality that celebrates the
wide-eyed wonder of children ages 5 to 14. Its products are "made
for play" -- tough enough to stand up to everyday adventures, while
never compromising comfort or softness. abercrombie kids, a
division of Abercrombie & Fitch Co. (NYSE: ANF), is
sold through approximately 60 stores as of end of Q1 2019
and www.abercrombie.com globally.
About NickelodeonNickelodeon, now in its
40th year, is the number-one entertainment brand for kids. It
has built a diverse, global business by putting kids first in
everything it does. The brand includes television programming and
production in the United States and around the world, plus consumer
products, digital, location based experiences, publishing and
feature films. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon and all related
titles, characters and logos are trademarks of Viacom Inc. (NASDAQ:
VIA, VIAB).
Media Contact: |
Investor Contact: |
Ian Bailey |
Pam Quintiliano |
Abercrombie & Fitch Co. |
Abercrombie & Fitch Co. |
614-283-6192 |
614-283-6751 |
Public_relations@anfcorp.com |
investor_relations@anfcorp.com |
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