SAO PAULO, Brazil, Nov. 11 /PRNewswire-FirstCall/ -- VIVO Participacoes S.A. (VIVO) (Bovespa: VIVO3 [ON = Common Shares] / VIVO4 [PN = Preferred Shares]; NYSE: VIV), announced its consolidated results for the third quarter of 2008 (3Q08). The launching of the 3rd Generation is one of the relevant facts in the period. In September Vivo's 3G services started being offered in more than 40 municipalities. Currently there are 222 municipalities served. It is the largest W-CDMA/HSUPA coverage in Brazil, consolidating even more the leadership position of the company in the Brazilian market. On October 15, we started operating in Pernambuco and Ceara states. Towards the end of 2008 we will complete the coverage and operations in the Northeast region and in Brazil as a whole, an important and decisive step towards the implementation of the business operation and coverage in the whole domestic territory. R$ million 3Q08 2Q08 3Q07 Net Revenue 4,078.2 3,791.3 3,587.0 Total Operating Costs -2,761.7 -2,912.0 -2,645.2 EBITDA 1,316.5 879.3 941.8 EBITDA Margin (%) 32.30% 23.20% 26.30% Net Result 129.8 -59.5 42.6 Number of customers (thousands) 42,277 40,345 34,936 Market share 30.00% 30.40% 31.00% Net Additions (thousands) 1,842 2,125 1,149 In September, the customer base reached 42,227 thousand customers, with a 30% market share, reaffirming its leadership in the domestic market; In 3Q08, Vivo managed to attract 1,842 new customers, with a 24.2% in market share of net additions; GSM operation achieved more than 26.2 million accesses, representing 62% of the total customer base; Launching of the WCDMA network (3G); Service Revenue of R$3,644 million, an increase of 28.0% as for an inorganic basis (15.1% as for a combined basis) over 3Q07 and of 7.5% over 2Q08; Self-supported data and VAS revenue, which grew 55.2% as for an inorganic growth and 40.6% in a combined comparison in relation to 3Q07, representing 10% of the net service revenue in 3Q08; EBITDA margin in the quarter of 32.3% growing 6.0 percentile points over 3Q07. EBITDA reached R$ 1,316.5 million in the quarter, a growth of 58.0% from an inorganic view point and 39.8% in a combined comparison over 3Q07; The provision for bad debt was R$ 71.8 million in the quarter, representing 1.2% of the gross revenue, which represents a reduction of 16.4% in relation to 3Q07; The net debt recorded the amount of R$ 3,998.6 million in 3Q08, representing an increase of 57.4% in relation to 3Q07. All the debt is hedged against exchange variation. To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir Investor Relations +55 11 7420-1172 DATASOURCE: VIVO Participacoes S.A. CONTACT: Investor Relations, VIVO, +011-55-11-7420-1172, Web site: http://www.vivo.com.br/ir

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