Amsterdam, 31 May 2023 – Today,
Azerion has shared further details on the progress made in
consolidating and integrating previously acquired businesses, which
led to the launch of new products, market expansions, technological
improvements and expected cost savings.
Azerion’s initiatives to integrate and
consolidate the different technologies, teams, brands, offices and
back-office activities have progressed well in Q1 2023 and are
expected to result in annualized savings of at least EUR 15 million
compared to January 2023 baseline. This is a significant
improvement to the previously communicated expectation of at least
EUR 10 million annualized savings.
After its listing on Euronext Amsterdam in early
2022, Azerion completed several acquisitions, most of them during
the second half of last year. Since the beginning of 2023, Azerion
has set out as one of its priorities to accelerate the integration
of past acquisitions and make Azerion’s platform more efficient and
fit to scale up later in 2023. Below some examples of successful
integration initiatives:
Ad sales
Over the last few years Azerion has
built direct sales capabilities and expertise across various
markets, working closely with advertisers and media agencies to
maximise their results.
- Infinia (audience targeting technology with
local direct sales presence in the Iberia and LATAM regions -
acquired in March 2022) was rebranded into Azerion and completed
the integration of teams, offices and back-office. Furthermore,
Infinia’s technical capabilities to create and target audiences to
better reach exact audiences has been integrated and shared with
other regions and Azerion offices.
- Hybrid Theory (audience targeting technology
with local direct sales presence in the UK, US and APAC regions -
acquired in November 2022) has rebranded into Azerion and also
merged all its teams into the Azerion teams for the relevant
markets. As with Infinia, their technology and knowledge are now
used group wide to offer our clients expertise and execution in
brand performance marketing.
- Mmedia (local direct sales presence in the
Netherlands - acquired in October 2022) has been further integrated
in the Dutch operation, merging sales, publisher and monetization
expertise into the Dutch operation.
Overall, the sales teams in the UK, Germany,
France, Nordics, US, Italy and Benelux regions have further
integrated offerings and products and are increasingly selling
easy-to-use, brand-safe and competitively priced solutions to
advertisers and media agencies, so that they can reach affordable
audiences at scale everywhere and receive better
outcomes.
Adtech
Azerion continuously invests in
launching creative ad formats and optimising its advertising
technology. The focus has been on innovating with unique
proprietary ad formats as well as using technology to reduce
complexity for advertisers and publishers.
- TargetSpot (audio ad format technology -
acquired in November 2022) has enabled its audio supply technology
into Azerion’s wider SSP platform. Product development has been
centralized in Amsterdam, while teams in the US and Belgium have
been integrated into the relevant Azerion teams. Offices and
back-office activities have been merged and centralized.
- Vlyby (video ad format technology - acquired
in October 2022) has integrated into Azerion’s German operations.
It also further integrated with previously acquired company
Zoomin (video development) to offer smart content
propositions to advertisers and publishers. This new video product
is currently under expansion.
- Madvertise (mobile advertising technology -
acquired in July 2022) has been integrated into Azerion’s French
and German operations, including teams and back-office.
Curated content
One of the key elements of Azerion value
proposition is to offer unique reach to advertisers. In order to
bring audiences together at scale, Azerion develops its own digital
content and partners with thousands of digital publishers. Over the
last few years Azerion has built publisher monetization
capabilities and expertise, working closely with publishers to
maximise their results.
- AdPlay (publisher monetization services -
acquired in November 2022) has integrated into Azerion’s operations
in Italy and has been chosen as Azerion’s publisher monetization
services offerings for the Italian market.
- Takerate (publisher monetization services -
acquired in October 2022) has merged into Adplay, generating the
efficiencies relating to sales teams, operations, analytics,
development and back- office.
Overall, Azerion is further consolidating its
publisher monetization services into a single stack. The first step
was to consolidate the offerings per region (Italy: Adplay; France:
Adverline; US and Nordics: Pubgalaxy; DACH, Benelux and UK: Mmedia;
Nordics: Keymobile). Full global integration is expected to be
initiated later in 2023.
Next steps
The integration efforts are expected to continue
through Q2 and Q3 2023 to make Azerion’s platform more efficient
and ready to further scale up. These efforts will include the
roll-out of the acquired products and services across all Azerion
regions to ensure one single set of offering to advertisers and
publishers, as well as rebranding of products and entities and
legal mergers and acquired subsidiaries. More updates will be
provided over the course of 2023.
About Azerion
Azerion is a high-growth digital entertainment and media
platform. We bring globally scaled audiences to advertisers in an
easy and affordable way through our technology and in a safe,
engaging and high quality environment, thanks to our owned and
operated content with entertainment and other publishing
partners.
Having its roots in Europe with its headquarters in Amsterdam,
Azerion believes in a personal and local approach and has teams
based in over 26 cities around the world to closely support our
clients and partners to find and execute creative ways to really
make an impact through advertising.
Founded in 2014, Azerion is listed as AZRN at the Euronext
Amsterdam.
For more information visit: www.azerion.com
Contact
Investor Relations
ir@azerion.com
Mediapress@azerion.com
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Azerion Group NV (EU:AZRN)
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