L'Oréal beauty tech-powered innovations for environmental and
social good take center stage at Viva Technology
Paris, 12 June – L’Oréal today unveils
a host of Beauty Tech innovations at Viva Technology
Paris designed to enable ‘beauty for all and beauty for
each’. Highlighting beauty as a force for individual
and collective good, the innovations span
smart and sustainable beauty innovations and digital services,
as well as data-powered diagnostic devices for
inclusive, personalized, and virtual beauty.
The solutions under the spotlight at L’Oréal’s highly immersive
VivaTech booth demonstrate its expertise at
harnessing the power of data, tech and AI to help consumers become
better-informed and gain access to beauty products and
services personalized
for their specific needs.
In addition to its product portfolio, L’Oréal’s Beauty Tech
presence has grown to more than 5,900 dedicated employees, more
than 800 online services with 40 million service sessions in 2022,
and milestones such as new augmented beauty devices, cutting-edge
diagnosis tools for skin and hair, one billion packaging units with
a QR code to augment the consumer experience and winning 6 CES
Innovation Awards in 2023.
“This year at VivaTech, we have assembled an exceptional line-up
of Beauty Tech innovations that deliver positive
impact,” said Nicolas Hieronimus, CEO, L’Oréal
Groupe. “By putting our resources behind emerging
technologies that democratize access to smarter and more
sustainable beauty, we enable everyone to enjoy beauty more
equitably and on their terms.”
“This level of innovation would not be possible without the
growing complementary expertise of Beauty Tech teams, as well as,
our open innovation program via partnerships with some of the
world’s most exciting startups and tech leaders. We are proud to
share our presence at VivaTech with them,” said
Barbara Lavernos, Deputy Chief Executive Officer in charge of
Research, Innovation, and Technology, L’Oréal
Groupe. “Technology and science enable us today not
only to offer unmet services to our consumers, but also to
transform ourselves from research to human resources to
manufacturing or retail to invent the future of beauty.”
“Through Beauty Tech, we connect with billions of consumers
around the world. This allows us to understand their unique and
evolving needs and augment people’s infinite diversity with an
unrivaled degree of precision and personalization, in the real and
the virtual world,” said Asmita Dubey, Chief Digital &
Marketing Officer, L’Oréal Groupe.
Now in its seventh year at VivaTech, L’Oréal will showcase
its latest tech-enabled offerings and partnerships,
including inclusive beauty tech solutions such as
HAPTA from Lancôme, designed to enable people with physical
limitations to apply makeup; diagnostic and coaching
tools, such as La Roche-Posay SPOTSCAN, META PROFILER™ by
Giorgio Armani and Kérastase K-SCAN; personalized beauty
tech solutions such as 3D shu:brow by shu uemura for a
professional eyebrow look at home, L’Oréal Paris COLORSONIC for a
mess-free even at-home hair colour and the Maybelline Beauty App
virtual makeover; and sustainable beauty tech
solutions with WATER SAVER from L’Oréal Professionnel,
which to date has saved over 42 million liters of water, L’Oréal’s
partnership with IMPACT+ to measure the impact of our digital media
activities and L’Oréal’s three-year partnership with Alibaba to
launch the first-ever Digital Circular Economy in China to reduce
the impact of our e-commerce activities.
Further details of all the initiatives featured at this year’s
VivaTech can be found in the accompanying background document.
In addition, as Korea takes the stage as the Country of the Year
at this year’s VivaTech, L’Oréal is proud to announce its
Memorandum of Understanding with the Korean Ministry of SMEs and
Start-Ups. This collaboration aims to strengthen cooperation and
accelerate L’Oréal’s open innovation in Korea, starting from 15
June 2023.
L’Oréal Brandstorm 2023
With the theme of ‘Crack the new Codes of Beauty,’ L’Oréal will
host the Groupe’s 31st Brandstorm competition at this year’s
VivaTech event. This year, a record-breaking 92,000 registrants
from 72 countries took part in this unique, immersive and digital
learning experience. In this year’s final, teams from Brazil,
Chile, Mainland China, France, India, Kenya, Malaysia, the Middle
East, Spain & Portugal and Taiwan will pitch their AR, VR, AI
and Metaverse-inspired innovations to the Brandstorm executive
jury. Today, the Brandstorm is integrated in the curriculum of
almost 100 universities across the globe and is accredited by EOCCS
as an online learning course. The winning Brandstorm 2023 team will
be announced on 16 June at VivaTech.
DOWNLOAD L’ORÉAL VIVA TECHNOLOGY 2023 PRESS
KIT AND IMAGES
About L’Oréal
For over 110 years, L’Oréal, the world’s leading beauty player,
has devoted itself to one thing only: fulfilling the beauty
aspirations of consumers around the world. Our purpose, to create
the beauty that moves the world, defines our approach to beauty as
inclusive, ethical, generous and committed to social and
environmental sustainability. With our broad portfolio of 36
international brands and ambitious sustainability commitments in
our L’Oréal for the Future programme, we offer each and every
person around the world the best in terms of quality, efficacy,
safety, sincerity and responsibility, while celebrating beauty in
its infinite plurality.
With 87 400 committed employees, a balanced geographical
footprint and sales across all distribution networks (e-commerce,
mass market, department stores, pharmacies, hair salons, branded
and travel retail), in 2022 the Group generated sales amounting to
38.26 billion euros. With 20 research centers
across 11 countries around the world and a dedicated Research and
Innovation team of over 4 000 scientists and 5 500 tech and digital
professionals, L’Oréal is focused on inventing the future of beauty
and becoming a Beauty Tech powerhouse.
More information on https://www.loreal.com/en/mediaroom
Contacts L'Oréal
L'Oréal
Standard - Tél : 01 47 56 70 00
Actionnaires Individuels et Autorités de
Marché
Pascale GUERIN - Tél : 01 49 64 18
89 - pascale.guerin@loreal.com
Analystes Financiers et Investisseurs
Institutionnels
Françoise LAUVIN - Tél : 01 47 56 86 82
- francoise.lauvin@loreal.com
Médias
Noëlle CAMILLERI - Tél : 06 79 92 99 39
- noelle.camilleri@loreal.com
Brune DIRICQ - Tél : 06 63 85 29 87
- brune.diricq@loreal.com
- PR_L'ORÉAL BEAUTY TECH-POWERED INNOVATIONS FOR ENVIRONMENTAL
AND SOCIAL GOOD.pdf
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