Carrefour Group and Publicis Groupe
launch Unlimitailwith its first
13 retail partnersto seize the
booming retail media market in Continental Europe,
Brazil and Argentina
PARIS, MASSY, FRANCE,
June 15, 2023
– Carrefour Group and Publicis Groupe today launch
their joint-venture, named UNLIMITAIL, to address the booming
retail media market in Continental Europe, Brazil and Argentina.
The launch of the company comes six months after the initiative was
announced and has been unveiled during VivaTech, Europe’s largest
startup and technology conference held annually in Paris
- Unlimitail will partner with retailers and brands, bringing the
scale, connectivity and consistency for retail media to reach its
full potential in those geographies.
- Unlimitail is built on the most advanced technologies, CitrusAd
powered by Epsilon, and the deepest retail expertise from
Carrefour.
- In only six months, Unlimitail has
already converted its first 13 retail partners, representing
together more than 120 million loyalty customers and 1.5 billion
pages viewed a month: Kingfisher France, Groupe Galeries Lafayette,
Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma,
MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia,
Public and 2 Carrefour franchise partners in Morocco (LabelVie) and
Israël (Electra Consumer Products).
Link to vision film
Retail Media is the fastest-growing channel for
media spend, revolutionizing traditional media hierarchies. Within
the next two years, it is expected to overtake TV advertising spend
for U.S. consumer packaged goods companies.
Until now, the fragmentation of the market in
Europe and Latin America has made it difficult for all players to
fully unlock its potential. While representing 85% of the ecommerce
market in those territories, traditional retailers only attract 15%
of retail media investments from brands. This is reducing revenue
opportunity for retailers and is leaving brands with few if no
alternatives to walled-gardens, preventing them from reaching
hundreds of millions of shoppers.
UNLIMITAIL aims to bring to Europe and Latin
America the same scale, connectivity and consistency that is
enabling the retail media boom in the U.S. By combining the
market's most advanced technologies, ‘CitrusAd powered by Epsilon’,
with Carrefour retail media knowledge and expertise, this new
venture will build a comprehensive media player that addresses the
entire Retail Media value chain across Continental Europe, Brazil
and Argentina.
Unlimitail launch
partners
Only 6 months after the launch of the
initiative, Unlimitail features Carrefour Group and 13 initial
retail partners, representing more than 20 individual banners:
Kingfisher France (Castorama and Brico Dépôt), Groupe Galeries
Lafayette (Galeries Lafayette, La Redoute, Bazarchic), Rakuten
France, Showroomprive Group (Showroomprivé, BeautéPrivée), ÏDKiDS
(Oxybul and Okaïdi), LuisaViaRoma, MyOrigines, Bringo,
Maquillalia, Juguetilandia, Public, LabelVie and Electra
Consumer Products.
With these 13 retail partnerships, Unlimitail is
delivering the first steps of its promise to build a broad retail
media alliance, gathering multiple retailers to create an
unparalleled network of inventories. The current partners represent
together more than 120 millions of loyalty customers, and 1.5
billion pages viewed a month, across all of the main verticals of
retail media, creating the right environment to accelerate the
development of retail media in those territories and create more
value for all players.
Unlimitail is also announcing its first 5 media
partners, these partnerships include Le Figaro, a renowned expert
in content creation and distribution; JCDecaux, the number one OOH
and DOOH advertising company worldwide; M6 and France Télévisions,
pioneers in connected TV; and Brut. the leading global media for
the next generation; a dynamic platform for engaging content. With
these partners, Unlimitail reinforces its commitment to delivering
a comprehensive and integrated approach to retail media. By
leveraging the full potential of instore properties, Unlimitail
ensures the availability of the most relevant advertising formats
and a holistic view of campaign measurement.
Alexandre
Bompard, CEO and President of Carrefour
Group said: “With Unlimitail, we want to create a European
giant in retail media, and one that has every chance of winning,
because it already has the best technologies on the market. It’s a
project that goes far beyond Carrefour and Publicis, and we hope to
rally as many partners as possible.”
Arthur Sadoun, CEO and Chairman of
Publicis Groupe said: “Our ambition with our new partners
and the ones that will soon follow is to create a leading platform
in retail media as simple as the open web. A platform driving
scale, connectivity, and consistency in a media that is an
increasingly crucial pillar of any brand’s business strategy. It is
a critical milestone to help marketers take back control of their
customer relationships, accelerate their readiness for a
cookie-less world and deliver a successful media ROI, particularly
in CPG.”
Unlimitail
offering
Unlimitail will be able to provide off-the-shelf
monetization solutions to retailers. For advertisers, the company
offers unparalleled customer understanding, with direct access to
premium inventories, that generate the highest conversion rates and
Return-On-Ad-Spend for advertisers. Its complete offering will
include:
- The best technologies to unlock the full potential of retail
media :
- Technology for inventory creation on the retailer ecommerce
website (onsite retail media)
- Activation Services with sharp audiences creation and
best-in-class targeting capabilities to reach shopper in the
publisher ecosystem (offsite retail media),
- secure clean room technology for privacy-compliant data
collaboration between retailers and advertisers.
- The most advanced services to accelerate the development of
retail media in those geographies and partner with advertisers in a
new way:
- The full commercialization of media and data solutions for
retailers and merchants to foster demand generation
- Off-the-shelf Advertising Operations (AdOps) services to
optimize campaigns in real time and yield inventories
- Premium consulting services, to
help players pivot fast into a retail-media-ready company. This
includes the management of a network of partnerships for innovative
monetization solutions such as personalized promotion, promo-gaming
or couponing.
ABOUT UNLIMITAIL - the retail media
powerhouse in continental Europe, Brazil and
ArgentinaUnlimitail is bringing to continental Europe,
Brazil and Argentina the same scale, connectivity and consistency
that is behind the retail media boom in the U.S. By combining the
market’s most advanced technologies, ‘CitrusAd powered by Epsilon’,
with Carrefour Links’ retail media knowledge and expertise, our new
venture as a comprehensive media player addresses the entire retail
media value chain across continental Europe, Brazil and Argentina.
For more information, visit
http://www.unlimitail.com/
ABOUT THE CARREFOUR GROUPWith a
multi-format network of over 14,000 stores in about 43 countries,
the Carrefour Group is one of the world's leading food retailers.
Carrefour posted sales of €90.8 billion in 2022. Its integrated
store network employs more than 335,000 people who help to make
Carrefour the world leader in the food transition for all, by
offering quality food every day, accessible everywhere and at a
reasonable price. In total, more than 500,000 people work under
Carrefour banners worldwide. For more information, visit
www.carrefour.com, or find us on Twitter (@news_carrefour) and
LinkedIn (Carrefour).
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577,
CAC 40] is a global leader in communication. The Groupe is
positioned at every step of the value chain, from consulting to
execution, combining marketing transformation and digital business
transformation. Publicis Groupe is a privileged partner in its
clients’ transformation to enhance personalization at scale. The
Groupe relies on ten expertise concentrated within four main
activities: Communication, Media, Data and Technology. Through a
unified and fluid organization, its clients have a facilitated
access to all its expertise in every market. Present in over 100
countries, Publicis Groupe employs around 98,000
professionals.www.publicisgroupe.com| Twitter | Facebook | LinkedIn
| YouTube | Instagram | Viva la Difference!
Carrefour Press
OfficeTél. : +33 (0)1 58 47 88 80 /
E-mail : presse_groupe@carrefour.com
Contacts Publicis Groupe
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DewhurstAlessandra GirolamiLionel BenchimolLorene Fleury |
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