Open for entries: The Big C global brief to end the stigma of cancer in the workplace is now open for entries
10 Juillet 2023 - 3:00PM
Open for entries: The Big C global brief
to end the stigma of cancer in the workplace is
now open for entries
In Cannes, top creative leaders from
across Edelman, IPG, Omnicom, Publicis and WPP joined
forces on stage to deliver one of the most high profile briefs the
industry has seen, impacting the lives of up to 4
billion people. The ask? To create a culture-defying programme,
experience, campaign that could erase the stigma and insecurity of
cancer at work.
Today, Monday 10th July, The Big C brief officially opens
for entries.
The brief invites the entire industry and beyond, as individuals
or duos within one agency or cross-agencies, to create a campaign
that will launch on World Cancer Day 2024, in a global multi-media
campaign supported by $100m.
Powered by Cannes Lions’ world class judging systems, judging
will be led by senior creative and strategy leads across the five
holding companies including: Susan Credle (global chair &
global chief creative officer, FCB), Chaka Sobhani (global CCO of
Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (global CCO
of Edelman) and Debbi Vandeven (global CCO of VMLY&R) .
The submission deadline is Friday, September 15. Judging
will take place throughout October, with the winner announced at
the end of that month. The winners will also receive a delegate
pass to attend Cannes Lions 2024 from the Festival.
For more details please
visit www.workingwithcancerpledge.com and link through to
the entry platform.
About Working with CancerWorking with Cancer
aims to completely erase the stigma and insecurity of cancer at
work. Today, the program initially launched by Publicis
Groupe is an alliance of major international companies,
with over 600 pledging businesses impacting up to 20
million employees, united by the aim to create an open,
supportive and recovery-forward culture for cancer sufferers. The
program was recently recognised by Cannes lions with a Grand Prix
for Good in Health.
Contacts
Lizzie Dewhurst
Michelle McGowan |
Corporate
Communications Corporate Communications |
|
lizzie.dewhurst@publicis.com
michelle.mcgowan@publicisgroupe.com |
Publicis Groupe (EU:PUB)
Graphique Historique de l'Action
De Avr 2024 à Mai 2024
Publicis Groupe (EU:PUB)
Graphique Historique de l'Action
De Mai 2023 à Mai 2024