North Media completes acquisition of SDR in Sweden
29 Décembre 2023 - 2:49PM
North Media completes acquisition of SDR in Sweden
Investor News
29 December 2023
As reported in company announcement no.15-2023, North Media has
concluded an agreement with Ge-Te Media Aktiebolag to acquire SDR
Svensk Direktreklam AB and EGRO Konsult AB at a cash purchase price
of SEK 350 million on a debt-free basis. The transaction is now
finally closed.
The acquisition of SDR is consistent with North Media’s strategy
to acquire, run and optimise high-volume businesses in areas where
the Group possesses special strengths and insights.
SDR will operate as an independent company under the Last Mile
business area, which also includes FK Distribution. The two
companies have separate value chains, different degrees of
automation in their packing processes and distribution models, but
the Danish and Swedish markets for door-to-door distribution of
leaflets and local newspapers share a number of characteristics
that offer a potential for mutual development of products and
infrastructure.
SDR has 47 years of experience in leaflet distribution and is
Sweden’s largest distributor in this field. The company employs
about 175 salaried staff, some 4,800 full or part-time deliverers
and has 36 offices in Sweden. SDR’s head office is located in
Uppsala north of Stockholm. As previously announced, SDR is
expected to generate revenue of approximately SEK 650 million and
to deliver EBITDA of about SEK 50 million in 2023.
For further information: CEO Lasse Ingemann
Brodt, tel. +45 20 24 32 92 CFO Kåre Wigh, tel. +45 25 65 21 45
North Media’s companies develop and operate platforms for
transactions that bring businesses and consumers together, with a
special focus on groceries, rental housing, jobs or digital access
management solutions. FK Distribution is Denmark’s leading
distributor of leaflets and local newspapers; it runs the digital
platform ‘minetilbud’ and provides logistics services. BoligPortal
is Denmark’s leading home rentals platform, offering services to
both landlords and tenants. Ofir is Denmark’s most comprehensive
jobs universe. Bekey provides digital access solutions for secured
stairwells and private homes for the use of homecare services and
companies delivering groceries, meal services, etc.
North Media A/s (LSE:0MQ0)
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