SEEEN PLC Contract Wins and Notice of Trading Update (7894Z)
27 Janvier 2022 - 8:00AM
UK Regulatory
TIDMSEEN
RNS Number : 7894Z
SEEEN PLC
27 January 2022
SEEEN plc
("SEEEN" or the "Company")
Contract Wins and Notice of Trading Update
SEEEN plc (AIM: SEEEN), the global media and technology platform
offering proprietary AI products that harvest Key Video Moments
efficiently for brands, creators and publishers is pleased to
launch 2022 by announcing two further customer contracts.
Each customer win builds on previous customer wins during 2H
2021 in key vertical markets. The latest wins reflect an
acceleration in the Go-To-Market strategy for SEEEN's core
products.
In addition, the Company announces that it intends to publish a
trading update for the twelve months ended 31 December 2021 on 3
February 2022.
Go to Market Strategy
The Company has targeted customers in specific vertical markets
to gain referenceable customers and efficient early deployment for
common use cases of CreatorSuite.
First, CreatorSuite creates immediate social media and
e-commerce benefits for publishers of current events (news,
politics, sports), where audiences are inspired by "Key Video
Moments" and seek to share such Key Video Moments on social media,
adding traffic and awareness to the publisher. Previously,
strategic investor Sumitomo Corporation used Key Video Moments
during the Rugby World Cup to both build awareness for its sports
cable channel and to sell merchandise. Last quarter, SEEEN gained
publishers deploying Key Video Moments for financial news and
general consumer interest respectively.
Second, CreatorSuite also creates immediate social media and
e-commerce benefits for retailers and home services companies that
seek to use Key Video Moments to illustrate "Do It Yourself" (DIY)
steps that drive consumer awareness. Previously, SEEEN gained such
a customer in the automotive services / tire market.
January B2B customer wins
Political Publisher The Company has signed a commercial
agreement with a Super Political Action Committee ("Super PAC") in
the United States to use SEEEN's CreatorSuite technology to create
and publish Key Video Moments for the Super PAC's website and
social media channels. The Super PAC runs various weekly livestream
shows online. The publisher plans to grow its audience and to
develop a social media community as a prelude to launching a video
streamed news channel.
As with other SEEEN customers, the commercial relationship has a
monthly license fee coupled with a revenue share based on
e-commerce and political contributions. Given that the US mid-term
elections in 2022 are expected to be keenly contested, the revenue
share forms an attractive incentive for SEEEN's Key Video Moments
technology.
Water Intelligence plc Microsite Much like Sumitomo Corporation,
Water Intelligence plc ("WI"), is a strategic investor in the
Company. Like Sumitomo Corporation, WI is now a customer. In
mid-January WI relaunched its website (www.waterintelligence.co.uk)
to use Key Video Moments for the home DIY market, especially with
respect to finding and fixing water leaks. WI services over 200,000
households in the US annually and plans to resell products from
home retailers across the United States linking heightened consumer
awareness of products driven by Key Video Moments with installation
services provided by WI. The customer relationship carries with it
professional services fees to enable such digital transformation
through video.
Patrick DeSouza, Chairman of the Company, stated: "As we noted
during 2H 2021, we have completed our product development cycle
post IPO and are ready to Go-To-Market. These new customer wins
reinforce our Go-To-Market strategy. We expect that these
referenceable customers will lead to further wins during Q1 with
customers deploying the same use cases and reaping the same
benefits of our Key Video Moments technology. We are going to
market at the right time as YouTube and Tiktok are promoting video
"shorts". With our technology, brands can momentize their videos
and participate in this next wave of social media
applications."
Market abuse regulation
This announcement contains inside information for the purposes
of Article 7 of Regulation (EU) No 596/201 as it forms part of UK
domestic law by virtue of the European Union (Withdrawal) Act 2018
("MAR").
SEEEN
Patrick DeSouza, Chairman Tel: +1 203 654 5426
T odd Carter, CEO
Adrian Hargrave, CFO Tel: +44 (0)7775
701 838
Panmure Gordon Tel: +44 (0)20 7886
(Financial Adviser, Nominated Adviser & 2500
Joint Broker)
Alina Vaskina / Harriette Johnson (Corporate
Advisory)
Rupert Dearden (Corporate Broking)
Dowgate Capital (Joint Broker) Tel: +44 (0)20 3903
7721
Stephen Norcross
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