Adobe Previews Breakthrough AI Innovations to Advance Professional Video Workflows Within Adobe Premiere Pro
15 Avril 2024 - 3:00PM
Business Wire
- New Generative AI video tools coming to Premiere Pro this
year will streamline workflows and unlock new creative
possibilities, from extending a shot to adding or removing objects
in a scene
- Adobe is developing a video model for Firefly, which will
power video and audio editing workflows in Premiere Pro and enable
anyone to create and ideate
- Adobe previews early explorations of bringing third-party
generative AI models from OpenAI, Pika Labs and Runway directly
into Premiere Pro, making it easy for customers to draw on the
strengths of different models within the powerful workflows they
use every day
- AI-powered audio workflows in Premiere Pro are now generally
available, making audio editing faster, easier and more
intuitive
Today, Adobe (Nasdaq: ADBE) previewed breakthrough generative AI
innovations within Adobe Premiere Pro that will reimagine video
creation and production workflows, delivering new creative
possibilities that every pro editor needs to keep up with the
high-speed pace of video production. New generative AI tools coming
to Premiere Pro this year enable users to streamline editing all
videos, including adding or removing objects in a scene or
extending an existing clip. These new editing workflows will be
powered by a new video model that will join the family of Firefly
models including Image, Vector, Design and Text Effects. Adobe is
continuing to develop Firefly AI models in the categories where it
has deep domain expertise, such as imaging, video, audio, and 3D
and will deeply integrate these models across Creative Cloud and
Adobe Express.
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Adobe also previewed its vision for bringing third-party
generative AI models directly into Adobe applications like Premiere
Pro. Creative Cloud has always had a rich partner and plugin
ecosystem, and this evolution expands Premiere Pro as the most
flexible, extensible professional video tool that fits any
workflow. Adobe customers want choice and endless possibilities as
they create and edit the next generation of entertainment and
media.
Early explorations show how professional video editors could, in
the future, leverage video generation models from OpenAI and
Runway, integrated in Premiere Pro, to generate B-roll to edit into
their project. It also shows how Pika Labs could be used with the
Generative Extend tool to add a few seconds to the end of a
shot.
By delivering new generative AI capabilities powered by Adobe
Firefly and a variety of third-party models, Adobe is giving
customers access to a range of new capabilities without having to
leave the workflows they use every day in Premiere Pro.
“Adobe is reimagining every step of video creation and
production workflow to give creators new power and flexibility to
realize their vision,” said Ashley Still, senior vice president,
Creative Product Group at Adobe. “By bringing generative AI
innovations deep into core Premiere Pro workflows, we are solving
real pain points that video editors experience every day, while
giving them more space to focus on their craft.”
Adobe also announced upcoming general availability of AI-powered
audio workflows in Premiere Pro, including new fade handles, clip
badges, dynamic waveforms, AI-based category tagging and more.
The Future of Generative AI in Premiere Pro
Adobe showcased a technology preview of generative AI workflows
coming to Premiere Pro later this year, powered by a new video
model for Firefly. In addition, an early “sneak” shows how
professional editors might leverage video generation models from
Open AI and Runway in the future to generate B-roll, or how they
might use Pika Labs with the Generative Extend tool to add a few
seconds to the end of a shot.
- Generative Extend: Seamlessly add frames to make clips
longer, so it’s easier to perfectly time edits and add smooth
transitions. This breakthrough technology solves a common problem
professional editors run into every day, allowing them to create
extra media for fine-tuning edits, to hold on a shot for an extra
beat or to better cover a transition.
- Object Addition & Removal: Simply select and track
objects, then replace them. Remove unwanted items, change an
actor’s wardrobe or quickly add set dressings such as a painting or
photorealistic flowers on a desk.
- Text to Video: Generate entirely new footage directly
within Premiere Pro. Simply type text into a prompt or upload
reference images. These clips can be used to ideate and create
storyboards, or to create B-roll for augmenting live action
footage.
While much of the early conversation about generative AI has
focused on a competition among companies to produce the “best” AI
model, Adobe sees a future in which thousands of specialized models
emerge, each strong in their own niche. Adobe’s decades of
experience with AI shows that AI-generated content is most useful
when it’s a natural part of what you do every day. For most Adobe
customers, generative AI is just a starting point and source of
inspiration to explore creative directions.
Adobe aims to provide industry-standard tools and seamless
workflows that let users use any materials from any sources across
any platform to create at the speed of their imaginations. Whether
that means Adobe Firefly or other specialized AI models, Adobe is
working to make the integration process as seamless as possible
from within Adobe applications.
Adobe has developed its own AI models with a commitment to
responsible innovation and plans to apply what it’s learned to
ensure that the integration of third-party models within its
applications is consistent with the company’s safety standards. As
one of the founders of the Content Authenticity Initiative, Adobe
pledges to attach Content Credentials – free, open-source
technology that serves as a nutrition label for online content – to
assets produced within its applications so users can see how
content was made and what AI models were used to generate the
content created on Adobe platforms.
AI-Powered Audio Workflows Generally Available in Premiere
Pro
In addition to Adobe’s new generative AI video tools, new audio
workflows in Premiere Pro will be generally available to customers
in May, giving editors everything they need to precisely control
and improve the quality of their sound. The latest features
include:
- Interactive fade handles: Editors can create custom
audio transitions faster than ever by simply dragging clip handles
to create audio fades.
- New Essential Sound badge with audio category tagging:
AI automatically tags audio clips as dialogue, music, sound effects
or ambience, and adds a new icon so editors get one-click, instant
access to the right controls for the job.
- Effect badges: New visual indicators make it easy to see
which clips have effects, quickly add new ones, and automatically
open effect parameters right from the sequence.
- Redesigned waveforms in the timeline: Waveforms
intelligently resize as the track height changes on clips, while
gorgeous new colors make sequences easier to read.
In addition, the AI-powered Enhance Speech tool – which
instantly removes unwanted noise and improves poorly recorded
dialogue – has been generally available since February.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2024 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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PR Contact Frankie Tobin Adobe Ftobin@Adobe.com
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