CA Technologies Helps Card Issuers Combat Fraud and Increase Revenue with Next-Generation Authentication Solution
30 Septembre 2014 - 3:00PM
Business Wire
CA Risk Analytics Adds New Behavioral Neural
Network Authentication Models to Drive More Accurate Fraud
Detection and Improve Online Shopping Experience
CA Technologies (NASDAQ:CA) today introduced a new release of CA
Risk Analytics which includes intelligent, self-learning
authentication technologies that help reduce friction for consumers
during online checkout and allow card issuers to reduce incidents
of fraud, increase revenue and gain unprecedented flexibility and
control in their fraud detection systems.
This latest version of CA Risk Analytics incorporates
sophisticated, patent-pending behavioral neural network
authentication models for assessing risk of online,
card-not-present (CNP) transactions. The neural network models are
powered by machine learning techniques that capture data about
individual user actions and enable CA Risk Analytics to better
understand and distinguish legitimate behavior from fraudulent
behavior. Optimized for 3-D Secure protocol, CA Risk Analytics
prevents CNP fraud in 3-D Secure transactions by transparently
assessing the risk of a transaction in real-time.
“There is an increase in market demand for a more advanced CNP
fraud detection strategy that goes beyond just comparing the
current transaction to established fraud indicators,” said Revathi
Subramanian, senior vice president, Data Science, CA Technologies.
“CA Risk Analytics considers both fraud patterns and legitimate
transaction behavior and tracks the pivotal players in a
transaction: card or device, for example. It estimates the risk of
fraud using advanced machine learning techniques to understand
normal behavior for these pivotal players as well as the fraud risk
related to deviation from past behaviors. This results in a more
accurate assessment of which transaction to authenticate and helps
stop fraud in CNP transactions.”
CA Risk Analytics adds these key features and capabilities:
- Increased flexibility and control
for the card issuer. Card issuers can instantly change score
thresholds and policies at their discretion. This gives them more
control over their business so they can adapt to market conditions,
better handle staff fluctuations or deal with current events that
may demand examining a higher or lower volume of transactions while
still ranking the most risky first. Card issuers no longer have to
rely on vendor-only control of their system settings.
- Reduced fraud with revenue and cost
improvements. The neural network authentication models within
CA Risk Analytics help improve the accuracy of detecting legitimate
from fraudulent transactions. This helps to reduce fraud and
increase revenue. Better accuracy in detection also helps manage
the cost of transaction analysis.
- Better customer experience.
Because the models in CA Risk Analytics can better detect
legitimate customer behavior, there is no need to add friction to
the checkout process and challenge the consumer with additional
authentication to prove their identity.
“History shows that the continued global rollout of the EMV
standard and the increasing distribution of Chip and PIN cards will
result in an increase of CNP fraud attempts,” said Doc
Vaidhyanathan, vice president, product management, CA Technologies.
“Card issuers and merchants want a solution that improves fraud
detection without increasing cardholder friction. CA Risk Analytics
and its behavioral neural network models will result in “zero
touch” authentication that will instill a level of confidence and
streamline the online checkout process.”
CA Technologies is a sponsor of the MasterCard Global Risk
Management Conference in Dublin, Ireland, September 29 – October 2,
and is present as an exhibitor.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels
transformation for companies and enables them to seize the
opportunities of the application economy. Software is at the heart
of every business in every industry. From planning, to development,
to management and security, CA is working with companies worldwide
to change the way we live, transact, and communicate – across
mobile, private and public cloud, distributed and mainframe
environments. Learn more at www.ca.com.
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Copyright © 2014 CA. All Rights Reserved. All trademarks, trade
names, service marks, and logos referenced herein belong to their
respective companies.
PressCA TechnologiesLeanne AgurkisMobile:
407-620-2136Leanne.Agurkis@ca.com
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