Vita Coco Delivers Free Hangover Recovery the Monday After the Big Game through The Hangover Shop™ on DoorDash
09 Février 2023 - 2:30PM
The Monday after the Big Game is one of the least productive days
of the year, informally known as ‘National Football Hangover Day.’
Leading coconut water brand Vita Coco’s (NASDAQ: COCO) digital
storefront, The Hangover Shop™, and local commerce platform
DoorDash, are teaming up to provide free hangover essentials for
DashPass members nationwide, up to $15 off.
Starting Monday, February 13, Vita Coco and DoorDash are
launching The Hangover Shop™ for consumers nationwide, after
piloting the one-stop-shop in select markets in 2022. The Monday
after the Big Game marks The Hangover Shop’s first nationwide
expansion with DoorDash.
“Let’s face it: Mondays can be rough no matter how you spend
your weekend. The Monday after the biggest game of the year is even
more of a struggle,” said Jane Prior, Chief Marketing Officer of
The Vita Coco Company. “For those who may have overindulged or
stayed up too late cheering on their team, we’re making the morning
after a little bit easier with free hangover help through The
Hangover Shop™ on DoorDash.”
According to a Workforce Institute study, almost half of all
employees believe the day after the Super Bowl should be a national
holiday, claiming fatigue and hangovers cause them to miss work.
Vita Coco is making National Football Hangover Day more bearable
for their fans through The Hangover Shop’s limited time offer of
$15 off.
The Hangover Shop™ offers touchdown-worthy hangover remedies,
delivering custom relief to consumers’ doorsteps. Customers can
build their own hangover fix, with The Hangover Shop™ options
including Vita Coco coconut water for electrolyte-packed hydration,
salty and sweet snacks, and over-the-counter remedies like pain
relievers and antacids.
To order from The Hangover Shop™ and redeem your items, DashPass
members nationwide can open the DoorDash app on iOS or Android and
search “The Hangover Shop” to claim the limited-time offer, up to
$15 off per person, available starting at 8am PST / 11am EST on
February 13, 2023, while supplies last. DashPass is DoorDash’s
subscription service that offers members unlimited $0 delivery fees
and lower service fees on eligible orders from the best of their
neighborhood, including thousands of restaurants, grocery, retail
stores, and more. Plus, DashPass members receive 5% DoorDash
credits back on all pickup orders and members-only access to
DashPass Drops: exclusive items and experiences available just for
DashPass members.
“At DoorDash, we are always on a mission to showcase the best of
local communities while creating fun, relevant and useful
opportunities to meet our consumers where they’re at. We’re
thrilled to partner with Vita Coco in offering The Hangover Shop™
nationwide on our platform for the first time, providing our
customers with convenient and quick relief year-round, beginning on
the Monday after the Big Game,” said Kofi Amoo-Gottfried, Chief
Marketing Officer at DoorDash. “And, we’re excited to highlight all
the ways that DoorDash delivers – from food and grocery, to all the
convenience items you need to cure your hangover, to household
necessities and more.”
To learn more about Vita Coco, visit vitacoco.com. You can also
connect with Vita Coco on Twitter, Instagram, and TikTok.
ABOUT VITA COCOVita Coco is the leading coconut
water beverage brand, celebrated for bringing the benefits of
coconuts to the world. Championed by informed consumers, health and
wellness experts, pro-athletes and celebrities for its
nutrient-rich hydration, Vita Coco’s portfolio now includes coconut
juice, coconut milk, and coconut oil. For more information please
visit vitacoco.com.
ABOUT THE VITA COCO COMPANYThe Vita Coco
Company, Inc. was co-founded in 2004 by Michael Kirban and Ira
Liran. Pioneers in the functional beverage category, The Vita Coco
Company’s brands include the leading coconut water, Vita Coco;
clean energy drink, Runa; sustainable enhanced water, Ever &
Ever; and protein-infused water, PWR LIFT. With its ability to
harness the power of people and plants, and balance purpose and
profit, The Vita Coco Company has created a modern beverage
platform built for current and future generations. The Vita Coco
Company, Inc. is a B Corp™ and is incorporated as a Public Benefit
Corporation.
ABOUT DOORDASHDoorDash (NYSE: DASH) is a
technology company that connects consumers with their favorite
local businesses in 27 countries across the globe. Founded in 2013,
DoorDash builds products and services to help businesses innovate,
grow, and reach more customers. DoorDash is building infrastructure
for local commerce, enabling merchants to thrive in the convenience
economy, giving consumers access to more of their communities, and
providing work that empowers. With DoorDash, there is a
neighborhood of good in every order.
Please drink responsibly. If you or a loved one is struggling
with alcohol abuse please visit
www.rethinkingdrinking.niaaa.nih.gov.
Kaitlyn ElpersKaitlyn@dittoepr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6a0bc6ff-6c65-4268-acd0-9be5f9c553cc
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