You Can Grow Coconut Trees and Harvest Coconuts with Vita Coco’s New Experience “The Coconut Grove” on Roblox
19 Avril 2023 - 2:30PM
Starting today, The Vita Coco Company, Inc. (NASDAQ: COCO) is
giving consumers the opportunity to immerse themselves in the world
of coconut farming and harvest coconuts in “The Coconut Grove” on
Roblox.
In the brand’s very first 3D simulation experience, Vita Coco
will match all coconut seedlings planted by Roblox users in the
experience – up to 100,000 – and distribute real seedlings through
the company’s new Seedlings for Sustainability initiative. In honor
of Earth Day, Vita Coco will distribute five seedlings for every
one seedling planted in The Coconut Grove Experience on April 22.
To join the experience, simply search for “The Coconut Grove” on
your Roblox app.
The Coconut Grove gives Roblox users worldwide the opportunity
to become coconut farmers and embark on the journey to sustainable
farming. Users begin at The Coconut Shack, where they can exchange
CocoCoins™ for coconut seedlings and tools, and then pick their own
plot to plant and nurture seedlings through tending and
fertilizing. Once they successfully grow their coconut trees, they
can harvest coconuts and crack them open for CocoCoins™, virtual
points in The Coconut Grove that can be redeemed for engaging
in-experience activities and Roblox avatar wearables. Users who
complete secret quests on the island will also have the chance to
discover CocoCoins™ and other prizes.
“If you’ve ever wondered where our coconuts come from, The
Coconut Grove gives you the chance to find out. We’re proud to
launch this interactive and educational experience so fans can help
us celebrate the diligence and hard work of our coconut farmer
partners, while contributing to planting new coconut trees in a fun
way,” said Jane Prior, CMO of The Vita Coco Company. “We're excited
to bring the magic of coconuts to the metaverse, bridging the gap
between environmental and social stewardship and preparing the next
generation of consumers on issues that matter to us all.”
Through Seedlings for Sustainability, Vita Coco will distribute
up to 10 million seedlings and trees across the globe by 2030.
Additionally, all in-game purchases from The Coconut Grove will go
directly to Seedlings for Sustainability.
Roblox is reimagining the way people come together to connect,
create and express themselves through immersive, interactive shared
experiences. Every day, millions of people around the world play,
learn, communicate and expand their friendships as they explore
millions of user-generated digital experiences, all built by
creators on the platform.
To learn more about Vita Coco, visit vitacoco.com. You can also
connect with Vita Coco on Twitter, Instagram,
and TikTok.
ABOUT VITA COCO
Vita Coco is the leading coconut water beverage brand,
celebrated for bringing the benefits of coconuts to the world.
Championed by informed consumers, health and wellness experts,
pro-athletes and celebrities for its nutrient-rich hydration, Vita
Coco’s portfolio now includes coconut juice, coconut milk, and
coconut oil. For more information, please visit vitacoco.com.
ABOUT THE VITA COCO COMPANY
The Vita Coco Company, Inc. was co-founded in 2004 by Michael
Kirban and Ira Liran. Pioneers in the functional beverage category,
The Vita Coco Company’s brands include the leading coconut water,
Vita Coco; clean energy drink, Runa; sustainable enhanced water,
Ever & Ever; and protein-infused water, PWR LIFT. With its
ability to harness the power of people and plants, and balance
purpose and profit, The Vita Coco Company has created a modern
beverage platform built for current and future generations. The
Vita Coco Company, Inc. is a B Corp™ and is incorporated as a
Public Benefit Corporation.
Mallory Smith mallory@dittoepr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/3c32b3f6-3dd9-4b23-901b-7dc9b824d5ba
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