OutKick Continues to See Growth in Q1 of 2024
18 Avril 2024 - 6:21PM
Business Wire
OutKick, the national multimedia sports platform, continued its
growth trajectory in Q1 of 2024 versus Q4 of 2023 with 81 million
total multiplatform views, up 10%, and 78 million total
multiplatform minutes, up 7%, according to Comscore. The platform
also saw 6.1 million average monthly multiplatform unique
visitors.
Additionally, OutKick in March 2024 garnered 24 million total
multiplatform views, up 2% versus February 2024, 23 million total
multiplatform minutes, up 4% from the previous month, and 5.56
million total multiplatform unique visitors, according to
Comscore.
In commenting on the digital performance, Senior Vice President
and Managing Editor Gary Schreier said, “I’m excited to see
OutKick’s continued growth in Q1 of 2024. It’s a direct result of
our talented and smart team who push the boundaries on any topic,
which separates us from other sports sites. OutKick takes on the
important issues and asks the vital questions in sports that our
competitors seem afraid to touch.”
On Facebook, X (formerly Twitter), and Instagram, OutKick saw
over 4.5 million total social actions in Q1 2024, up 32.4% versus
the prior quarter and over 52.4 million video views on Facebook, X,
and YouTube, up 14% versus Q4 of 2023, according to Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital
Population including Social Incremental data for reportable
entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop &
Mobile, Total Audience, Custom-Defined List Including CBS Sports,
ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com,
DEADSPIN.com,BARSTOOLSPORTS.com, and NY Post Sports, February 2023
– February 2024 U.S. **Source: Comscore Social, Metrics &
Trends, Facebook, X YouTube, February 2024, Report Date:
02/15/2024.
About OutKick
OutKick is one of the fastest growing national multimedia
platforms that produces and distributes engaging content at the
intersection of sports, sports culture, pop culture and news.
OutKick’s industry recognized stable of reporters, hosts and
contributors are accessible on www.OutKick.com as well as across
video livestreams, social media, podcasts, and radio, reaching tens
of millions of fans each month. Owned by FOX Corporation, OutKick
was originally founded by Clay Travis. For more information, please
visit www.OutKick.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240418594031/en/
OutKick Press Contact: Brian
Karpas 212-301-9966 brian.karpas@outkick.com
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