Helbiz Media, a newly created, wholly-owned
subsidiary of Helbiz, Inc., announces the acquisition of the
over-the-top rights for the Italian Serie B Soccer Championship for
the next 3 seasons (2021-2024)
- Helbiz Media, created Helbiz Media to manage all aspects of its
media, will debut with the broadcast of the entire Serie B Soccer
Championship in Italy that will involve 20 Clubs, more than 390
soccer matches in the regular season and relegation and promotion
playoffs – all of which can be watched by our customers who have a
Helbiz Unlimited subscription.
- Helbiz Media will strive to add value to Helbiz's core
micro-mobility business by:
- Targeting Helbiz’s current 3 million users and the more than
2.2 million fans of the B Series Championship
- Potentially bringing micro-mobility to the 20 cities
participating in the B Series Championship, of which only 3 cities
are currently serviced by Helbiz.
- Expanding the number of customers subscribing to Helbiz
Unlimited, our service which allows subscribers to have unlimited
access to our fleet of e-scooters and e-bikes for a fixed monthly
fee. This subscription will now include unlimited use of all
content offered by Helbiz Media. In the near term, we expect to be
able to offer our e-mobility service to many additional fans of the
Italian B Series Soccer Championship who do not currently have
access to our Helbiz services
- Helbiz Media will be engaged in the marketing and distribution
of audiovisual rights on a global scale, with a particular focus on
sports rights.
- The Italian Serie B League granted Helbiz Media a license to be
the exclusive distributor of the media rights to the Serie B
Soccer League outside of Italy and a non-exclusive license
inside Italy. Helbiz is excited to reintroduce Italian Serie B
soccer matches in the countries where Helbiz already has an
established presence in micro-mobility.
- The cost for the licenses granted to Helbiz Media by to the
Italian Serie B League will be approximately $ 12 million
annually.
- This new business unit will make Helbiz the first and only
micro-mobility operator worldwide to launch over-the-top (OTT)
streaming entertainment services, and Helbiz believes that Helbiz
Media will increase its value by managing advertising sales for the
entire Helbiz group and developing an innovative audiovisual
entertainment offering.
Helbiz, Inc. a global leader in micro-mobility announces that it
has acquired the over-the-top (“OTT”) rights of the Italian
Serie B Championship for the next 3 seasons, 2021-2022,
2022-2023 and 2023-2024, non-exclusively in Italy and exclusively
outside of Italy. Lega Nazionale Professionisti Serie B, chose
Helbiz Media as its exclusive international licensee because it
recognized the marketing power of the Helbiz brand.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210618005058/en/
Helbiz, Inc. is chosen as the exclusive
international media partner for the Italian Serie B Soccer
League
Helbiz Media will offer a number of different levels of
subscriptions, allowing subscribers to choose between our services
and content offerings. We expect that our top-level subscription
will continue to be called “Helbiz Unlimited” and will offer
unlimited micro-mobility services as well as all of the Italian
Serie B regular season and post-season matches. We plan on branding
the specific Serie B content offering, “Helbiz Live”, and it
will be accessible via smartphones, tablets, PCs and smart TVs. We
expect to add more content to the Helbiz Media offerings over time
and believe that we are poised to become a significant force in the
OTT media market. As part of this plan, we recognize that we must
meet the highest quality standards of media delivery, so that fans
of Serie B will realize the value of a Helbiz subscription and be
excited to use the Helbiz family of products and services.
This agreement represents an additional business line for Helbiz
Media, which hopes to go live within the next 60 days in both
International and Italian markets by working with broadcasters, OTT
operators, agencies, and betting companies. Through Helbiz Live,
Helbiz Media will promote the Serie B in the United States and
Serbia, countries where Helbiz already has an established presence
in micro-mobility. We will also partner with local media
distributors in other markets to promote Helbiz Live.
Helbiz Media will serve dual missions of developing, managing
and offering consumers audiovisual entertainment content, while
also serving as an advertising hub for the entire Helbiz Group.
The annual cost of the license is approximately $ 12 million
annually which we expect to recoup in the first 18 months of
operation.
Matteo Mammì was appointed CEO of Helbiz Media. He will
report directly to the CEO of Helbiz, Salvatore Palella, and will
lead the Company’s media activities internationally. Matteo boasts
more than 20 years of experience as a senior executive in the
media, sports, and telecommunications sectors, and has served as
top executive at Sky Sport, Mediapro, and IMG. Helbiz Media,
was the brainchild of Emanuele Floridi, who joined Helbiz,
as an Advisor of Helbiz Media.
“First of all, we owe a great deal of thanks to Serie B League,
its President and the Clubs for trusting Helbiz Media as a
distribution partner. I am thrilled to be part of the Helbiz Group,
a well-established and extremely dynamic company that is
re-inventing the micro-mobility sector. We will continue launching
new projects to support our core business with the aim of winning
over and involving our customers on an increasing basis. What is
new today, is our commitment to offering exciting media content
using cutting edge technology to provide an affordable audiovisual
entertainment service. In addition to our consumer customers (our
real obsession) we will also be looking at B2B, bringing the world
of Helbiz to the attention of advertisers, who I am sure will
immediately understand the great potential of Helbiz's assets. The
goal is to create further value for the Group by linking
micro-mobility to the offer of content, starting with that of
sports”, said Matteo Mammì, CEO of Helbiz Media.
Helbiz is the business combination target of GreenVision
Acquisition Corp. (Nasdaq: GRNV) which transaction is expected to
be completed in the third calendar quarter this year. Helbiz
recently acquired MiMoto Smart Mobility S.r.l, an innovator in the
e-mopeds sharing market in Italy. In addition, upon completion of
the merger with GreenVision, Helbiz believes that it will become
the first publicly traded micro-mobility sharing company in the
world as it will be listed on the U.S. NASDAQ Capital
Market.
About Helbiz Helbiz is a global leader in micro-mobility
services. Launched in 2016 and headquartered in New York City, the
company operates e-scooters, e-bicycles and e-mopeds in about 40
cities around the world including Washington, D.C., Alexandria,
Arlington, Atlanta, Jacksonville, Miami, Milan, Richmond and Rome.
Helbiz utilizes a customized, proprietary fleet management
platform, artificial intelligence and environmental mapping to
optimize operations and business sustainability. Helbiz announced
on February 8, 2021 that it entered into a merger agreement with
GreenVision Acquisition Corp. (Nasdaq: GRNV) ("GreenVision") a
SPAC, which Helbiz believes, upon closing, will result in it
becoming the first micro-mobility company listed on Nasdaq.
http://www.helbiz.com
About GreenVision GreenVision Acquisition Corp. is a
special purpose acquisition company formed under the laws of the
State of Delaware for the purpose of effecting a merger, capital
stock exchange, asset acquisition, stock purchase, reorganization
or similar business combination with one or more businesses.
Forward-Looking Statements Certain statements made in
this press release are “forward-looking statements” within the
meaning of the “safe harbor” provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements may be
identified by the use of words such as “anticipate”, “believe”,
“expect”, “estimate”, “plan”, “outlook”, and “project” and other
similar expressions that predict or indicate future events or
trends or that are not statements of historical matters. These
forward-looking statements reflect the current analysis of existing
information and are subject to various risks and uncertainties. As
a result, caution must be exercised in relying on forward-looking
statements. Due to known and unknown risks, actual results may
differ materially from the Company’s or GreenVision’s expectations
or projections. The following factors, among others, could cause
actual results to differ materially from those described in these
forward-looking statements: (i) the occurrence of any event, change
or other circumstances that could give rise to the termination of
the Merger Agreement; (ii) the ability of the Company to meet
Nasdaq listing standards following the transaction and in
connection with the consummation thereof; (iii) the inability to
complete the transactions contemplated by the Merger Agreement due
to the failure to obtain approval of the stockholders of the
Company or the stockholders of GreenVision or other reasons; (iv)
the failure to meet the minimum cash requirements of the Merger
Agreement due to GreenVision stockholder redemptions and the
failure to obtain replacement financing; (v) the failure to meet
projected development and production targets; (vi) costs related to
the proposed transaction; (vii) changes in applicable laws or
regulations; (viii) the ability of the combined company to meet its
financial and strategic goals, due to, among other things,
competition, the ability of the combined company to pursue a growth
strategy and manage growth profitability; (ix) the possibility that
the combined company may be adversely affected by other economic,
business, and/or competitive factors; (x) the effect of the
COVID-19 pandemic on the Company and GreenVision and their ability
to consummate the transaction; and (xi) other risks and
uncertainties described herein, as well as those risks and
uncertainties discussed from time to time in other reports and
other public filings with the Securities and Exchange Commission
(the “SEC”) by the Company. Additional information concerning these
and other factors that may impact the Company’s expectations and
projections can be found in GreenVision’s periodic filings with the
SEC, including its Annual Report on Form 10-K for the fiscal year
ended December 31, 2020 (as amended, “GreenVision’s Annual
Report”). GreenVision's SEC filings are available publicly on the
SEC's website at www.sec.gov. Any forward-looking statement made by
us in this press release is based only on information currently
available to GreenVision and Helbiz and speaks only as of the date
on which it is made. GreenVision and Helbiz undertake no obligation
to publicly update any forward-looking statement, whether written
or oral, that may be made from time to time, whether as a result of
new information, future developments or otherwise, except as
required by law.
Additional Information about the Transaction and Where to
Find It In connection with the proposed business combination,
GreenVision filed a preliminary proxy statement with the SEC.
Additionally, GreenVision will file other relevant materials with
the SEC in connection with the business combination. Copies may be
obtained free of charge at the SEC’s web site at www.sec.gov.
Security holders of GreenVision are urged to read the definitive
proxy statement and the other relevant materials when they become
available before making any voting decision with respect to the
proposed business combination because they will contain important
information about the business combination and the parties to the
business combination. The information contained on, or that may be
accessed through, the websites referenced in this press release is
not incorporated by reference into, and is not a part of, this
press release. GreenVision’s stockholders may also obtain a copy of
the preliminary or definitive proxy statement, once available as
well as other documents filed with the SEC by GreenVision, without
charge, at the SEC’s website located at www.sec.gov or by directing
a request to: GreenVision Acquisition Corp., One Penn Plaza, 36th
Floor, New York, New York 10019.
Participants in Solicitation GreenVision and its
directors and officers may be deemed participants in the
solicitation of proxies of GreenVision’s shareholders in connection
with the proposed business combination. A list of the names of
those directors and executive officers and a description of their
interests in GreenVision is contained in the preliminary proxy
statement with respect to the proposed business combination filed
on June 9, 2021 with the SEC, and in GreenVision’s Annual Report.
You may obtain more detailed information regarding the names,
affiliations and interests of certain of GreenVision’s executive
officers and directors in the solicitation by reading GreenVision’s
Annual Report and the definitive proxy statement and other relevant
materials filed with the SEC in connection with the business
combination when they become available. Information concerning the
interests of GreenVision’s participants in the solicitation, which
may, in some cases, be different than those of their
securityholders generally, will be set forth in the definitive
proxy statement relating to the business combination when it
becomes available.
Helbiz and its officers and directors may also be deemed
participants in such solicitation. A list of the names of such
directors and executive officers and information regarding their
interests in the business combination are set forth in the
preliminary proxy statement which was filed on June 9, 2021 with
the SEC and the definitive proxy statement for the business
combination when it is filed with the SEC. These documents can be
obtained free of charge from the sources indicated above.
Non-Solicitation This press release does not constitute a
solicitation of a proxy, consent or authorization with respect to
any securities or in respect of the proposed transaction. This
press release also does not constitute an offer to sell or the
solicitation of an offer to buy any securities, nor will there be
any sale of securities in any states or jurisdictions in which such
offer, solicitation or sale would be unlawful prior to registration
or qualification under the securities laws of any such
jurisdiction. No offering of securities will be made except by
means of a prospectus meeting the requirements of Section 10 of the
Securities Act of 1933, as amended, or an exemption therefrom.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210618005058/en/
For investor and media inquiries, contact: COMMUNICATION &
MEDIA RELATIONSHIP Davide D’Amico - tel. +39 335 7715011 email:
davide.damico@helbiz.com Chiara Garbuglia – tel +39 335 7388163
email: chiara.garbuglia@helbiz.com
USA The Blueshirt Group Gary Dvorchak, CFA - Phone: +1 (323)
240-5796 email: gary@blueshirtgroup.com
Agent of Change Marcy Simon - Phone: +1 (917) 833-3392 email:
marcy@agentofchange.com
Helbiz Investor Relations: investor.relations@helbiz.com
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