Just in time for cough and cold season, HALLS
is offering up a solution to the dreaded "Man Cold"
EAST
HANOVER, N.J., Oct. 9, 2024
/PRNewswire/ -- Is the phenomenon, known as the "Man Cold"
real? It's up for debate. Ahead of this year's cough and cold
season, the HALLS brand - America's No. 1 cough and throat drop
brand* - investigated the phenomena to better understand America's
thoughts on the "illusive" ailment.
What is the "Man Cold" you may ask? Commonly, and often
humorously, the "Man Cold" is defined as the embellishing of minor
illness symptoms often related to the common cold. In fact,
according to a national survey** conducted by HALLS, the brand
found that 55% of people think that men exaggerate the symptoms of
their cold** and 54% of consumers feel a "Man Cold" can turn them
and people they know into dramatic actors**.
In a world where colds are a common "foe", the HALLS brand is
excited to unveil its first-ever limited-edition HALLS Man Cold
Relief Kit to help 50 lucky winners (of all genders) to temporarily
relieve their symptoms this cough and cold season.
"No matter your stance on the debate of whether the "Man Cold"
is real or not, HALLS knows that the "Man Cold", or any cold
really, is no joking matter," said Caitlin
Schell, HALLS Director. "When we found that the #2 symptom
of the "Man Cold" was a cough**, we knew, as the category leader,
we had to step in to provide the amazing temporary relief HALLS is
known for."
To help all man cold sufferers and everyone else who may
experience cold symptoms, the HALLS brand is offering a chance to
win† the limited-edition HALLS Man Cold Relief Kit, inclusive
of key items needed when on the mend such as:
- A cozy hooded blanket for those inevitable sick days on
the couch or in bed. This blanket will keep you warm and cozy while
you think of a brighter future, where you feel better.
- A 64oz insulated water bottle designed to hydrate and
keep your spirits high, with the phrase 'Running on water and
willpower' always in view. Because even in the throes of a man
cold, you deserve a pep talk!
- A handy box of tissues to have on standby during your
worst "Man Cold" battles.
- An assortment of HALLS Cough Drops to keep you stocked
and ready with a variety of flavors including Cherry, Honey Lemon, and Mentho-Lyptus.
Starting October 9th,
HALLS fans and cold sufferers alike can head to @halls_us on
TikTok to enter for a chance to win their very own HALLS Man Cold
Relief Kit by following the brand and commenting #hallsmancold on
the sweepstakes post. For more information on HALLS consumers can
visit https://www.gethalls.com/.
*Based on Nielsen Scantrack xAOC+C FY 2023
**Based
on a recent survey for HALLS of 2,000 respondents from all 50 U.S.
states
†No Purchase Necessary. Open to 50 U.S. (D.C.) & PR, 18+.
Enter by 10/31/24 at 11:59 pm ET. See Official Rules for how to enter,
odds & all details. Void where prohibited.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2023 net revenues of approximately
$36 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
OREO, RITZ, LU, CLIF BAR and TATE'S
BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK,
MILKA and TOBLERONE CHOCOLATE. Mondelēz International is a proud
member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones
Sustainability Index. Visit www.mondelezinternational.com or
follow the company on Twitter at www.twitter.com/MDLZ.
About HALLS®
HALLS is America's #1 selling cough drop brand that provides cough
and sore throat relief when you need it most so that you can get
back to doing the things you love. HALLS offers a wide variety of
products, including HALLS Cough Drops, HALLS Throat Soothing Drops,
HALLS Defense Dietary Supplement Drops, and the new Relief+,
available in both regular and sugar-free forms! For more
information, visit www.gethalls.com, and follow HALLS on
social media (@halls on Twitter/Facebook, and @halls_us on TikTok
and Instagram).
HALLS Contact:
Nikki
Bracci / Nbracci@webershandwick.com
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SOURCE Mondelez International
