Millicom International Cellular: Millicom (Tigo) partners with Netflix in Latin America
13 Juin 2016 - 1:12PM
Business Wire
Select Tigo customers will get prepaid Netflix subscriptions and
app preloads on Android smartphones
Millicom, the telecommunications and media company dedicated to
emerging markets in Latin America and Africa, today announced a
strategic partnership with Netflix, the world’s leading Internet
television network, that will bring Netflix app preloads to Android
smartphones from TigoSmart and provide promotions to TigoStar and
TigoSmart customers in Latin America.
The partnership brings fresh innovation to the Latin America
telecom industry in the way Tigo and TigoUNE customers will be able
to easily find the Netflix app preloaded on their Android
smartphones and discover a diverse selection of movies and TV shows
on Netflix, including global hits such as Orange is the New Black,
Dragons: Race to the Edge, Narcos and House of Cards. Qualifying
Tigo customers will receive a prepaid Netflix subscription with the
purchase of select TigoSmart mobile and TigoStar residential plans.
These promotional offers are in addition to Tigo’s already
successful TigoSports and TigoMusic entertainment packages.
Victor Unda, Chief Commercial Officer at Millicom said:
“Customers are choosing Tigo for seamless on-demand services
anywhere. This unique Netflix promotion is available only to
TigoStar and TigoSmart subscribers. Customers will be able to enjoy
a huge choice of viewing via our stable, high-speed network.”
Paul Perryman, Director of Business Development at Netflix said:
"By partnering with Millicom we're making it even easier for many
TV fans and movie lovers in Latin America to enjoy Netflix at home
and on the go."
Millicom, through Tigo and TigoUNE, serves more than 2.5 million
homes connected in Latin America and more than 32 million mobile
customers across 7 countries: Bolivia, Colombia, Costa Rica, El
Salvador, Guatemala, Honduras, and Paraguay. Millicom plans to
extend its cable network to more than 10 million homes to become
the second largest cable provider across its footprint. This
collaboration will enable Tigo to further enhance its leading
bundle of television, internet, and mobile services and continue to
grow its appeal to its high value customers.
About Millicom
Millicom is a leading telecom and media company dedicated to
emerging markets in Latin America and Africa. Millicom sets the
pace when it comes to providing innovative and customer-centric
digital lifestyle services to the world’s emerging markets. The
Millicom Group employs more than 16,000 people and provides mobile
services to over 62 million customers. Founded in 1990, Millicom
International Cellular SA is headquartered in Luxembourg and listed
on NASDAQ OMX Stockholm under the symbol MIC. In 2015, Millicom
generated revenue of USD 6.73 billion and Adjusted EBITDA of USD
2.27 billion.
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version on businesswire.com: http://www.businesswire.com/news/home/20160613005641/en/
MillicomPress EnquiriesTabitha Aldrich-Smith, Interim
Communications DirectorTel: +352 277 59084 (Luxembourg) / +44 7971
919 610 / press@millicom.com
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