Reviving an Automotive Icon for a New
Generation of Enthusiasts
TORRANCE,
Calif., Feb. 12, 2025 /PRNewswire/ --
CarParts.com, Inc. (NASDAQ: PRTS), a leading eCommerce destination
for automotive parts and accessories and the parent company of JC
Whitney, is proud to announce a major expansion for the JC Whitney
Magazine. Launched in 2024, the magazine will now be available for
purchase in over 770 major retail stores across North America, including Kroger, Walmart,
Barnes & Noble, and more. This March, the magazine will expand
into Canada, hitting 1400 shelves,
marking a pivotal step in JC Whitney's evolution and its global
expansion.
"This isn't about launching a magazine – it's
about restoring a brand that has been integral to the automotive
world for over a century," said Tina Mirfarsi, GM of JC Whitney.
"JC Whitney has been a trusted name for generations, and this
expansion is proof that we're not just preserving its legacy –
we're driving it forward. By making the JC Whitney Magazine
accessible across North America
and Canada, we're strengthening
our commitment to car enthusiasts everywhere, ensuring they have
the knowledge, products, and resources they need."
Since its debut, the JC Whitney Magazine has
become a definitive resource for automotive enthusiasts, featuring
over 100 pages of expertly curated content in each quarterly issue.
It delivers in-depth coverage of industry trends, car culture,
product innovations, and expert insights from leading voices in the
field. A standout feature of the magazine is its catalog section –
bringing back the legendary JC Whitney Catalog, a garage staple and
trusted go-to for auto parts and accessories. This expansion not
only revives an iconic publication but also reaffirms JC Whitney's
place at the forefront of the automotive aftermarket industry.
As JC Whitney celebrates its 110th
anniversary, this milestone underscores the company's
transformation under CarParts.com. Having successfully relaunched
as a lifestyle destination for automotive enthusiasts by
integrating apparel, lifestyle products, and exclusive content, JC
Whitney is now doubling down on its core mission – serving drivers
with the parts, accessories, and knowledge they need. This
expansion of the magazine reinforces its commitment to the
automotive community, ensuring that JC Whitney remains a trusted
resource for generations to come.
For a complete list of retail locations carrying
the JC Whitney Magazine, visit
https://www.jcwhitney.com/magazine/jc-whitney-magazine-now-at-stores-nationwide.
About CarParts.com, Inc.
CarParts.com, Inc. is a technology-driven eCommerce company
offering over 1 million high-quality automotive parts and
accessories. Operating for over 25 years, CarParts.com has
established itself as a premier destination for drivers seeking
repair and maintenance solutions. Our commitment lies in placing
the customer at the forefront of our operations, evident in our
easy-to-use, mobile-friendly website and app. With a commitment to
affordability and customer satisfaction, CarParts.com simplifies
the automotive repair process, aiming to eliminate the uncertainty
and stress often associated with vehicle maintenance. Backed by a
robust company-operated fulfillment network, we ensure swift
delivery of top-quality parts from leading brands to customers
across the nation.
At CarParts.com, our global team is united by a
shared vision: Empowering Drivers Along Their Journey.
CarParts.com is headquartered in Torrance, California.
Investor Relations:
Ryan Lockwood
IR@carparts.com
Media Relations:
Tina Mirfarsi
tina@carparts.com
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SOURCE CarParts.com, Inc.
