HARRISBURG, Pa., Oct. 27,
2020 /PRNewswire/ -- Riverview Financial Corporation ("Riverview") (NASDAQ: RIVE) has announced a
companywide brand consolidation and a divisional name change
initiative that will occur by the end of 2020. The name change will
primarily affect offices in the Bank's western Pennsylvania footprint where it currently
operates as CBT Bank and Citizens Neighborhood Bank. Beginning in
2021, all banking offices will operate as Riverview Bank.
According to Bank leadership the name change will reflect the
Bank's existing internal processes, culture, and philosophy,
outwardly under a unified brand name. Riverview Bank and its
operating divisions have effectively operated as one Bank for
several years and this change is in name only. The Bank will
continue to deliver the same community banking experience with
local customer service and decision-making across Pennsylvania's neighborhoods under one unified
brand without changes to procedures, processes, products, or
services.
"The transition to one name, Riverview Bank, is an opportunity
for our customers, the communities we serve, as well as for the
Bank. Customers will recognize their Bank and the ability to
transact banking business in many locations as they travel
throughout our multi-county footprint. We have operated as one Bank
for years, and this change will allow us to demonstrate our
commitment to the communities we serve and our values under one
name, Riverview Bank," said President & CEO, Brett Fulk. "We will continue to serve our
customers with the highest level of customer service, and while
positive customer impact was the catalyst for this change, the Bank
will experience enhanced operating efficiencies as a result."
About Riverview Financial Corporation
Riverview Financial Corporation is the parent company of
Riverview Bank. An independent community bank, Riverview Bank
serves the Pennsylvania market
areas of Berks, Blair, Bucks,
Centre, Clearfield, Cumberland, Dauphin, Huntingdon, Lebanon, Lehigh, Lycoming, Perry, Schuylkill and Somerset Counties through 27 community banking
offices and 2 limited purpose offices. Each office, interdependent
with the community, offers a comprehensive array of financial
products and services to individuals, businesses, not-for-profit
organizations and government entities. Riverview's business philosophy includes
offering direct access to senior management and other officers and
providing friendly, informed and courteous service, local and
timely decision making, flexible and reasonable operating
procedures and consistently applied credit policies. The Company's
common stock trades on the NASDAQ Global Market under the symbol
"RIVE". The Investor Relations site can be accessed at
https://www.riverviewbankpa.com/.
Safe Harbor Forward-Looking Statements:
We make statements in this press release, and we may from time
to time make other statements regarding our outlook or expectations
for future financial or operating results and/or other matters
regarding or affecting Riverview Financial Corporation, Riverview
Bank, and its subsidiaries (collectively, "Riverview") that may be considered
"forward-looking statements" as defined in Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward-looking
statements may be identified by the use of such words as "believe,"
"expect," "anticipate," "should," "planned," "estimated," "intend"
and "potential." For these statements, Riverview claims the protection of the
statutory safe harbors for forward-looking statements.
Riverview cautions you that a
number of important factors could cause actual results to differ
materially from those currently anticipated in any forward-looking
statement. Such factors include, but are not limited to: the impact
of the COVID-19 outbreak, prevailing economic and political
conditions, particularly in our market area; credit risk associated
with our lending activities; changes in interest rates, loan
demand, real estate values and competition; changes in accounting
principles, policies, and guidelines; changes in any applicable
law, rule, regulation or practice with respect to tax or legal
issues; and other economic, competitive, governmental, regulatory
and technological factors affecting Riverview's operations, pricing, products
and services and other factors that may be described in
Riverview's periodic
reports as filed with the Securities and Exchange Commission
from time to time. Readers are cautioned against placing
undue reliance on any such forward-looking statements. The
Company's past results are not necessarily indicative of future
performance.
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SOURCE Riverview Financial Corporation