ATLANTA and SOUTHLAKE, Texas, May
3, 2021 /PRNewswire/ -- Today, Delta Air Lines and
Sabre announced a transformative global distribution agreement that
will evolve their long-standing partnership and drive change in the
travel industry through commercial and technological innovation.
The new, value-based, multi-year distribution agreement
represents an industry-first model that creates
value for the entire travel ecosystem, including travel
agencies and travelers.
"Our vision is to shift the mindset of the entire ecosystem
toward modern retailing, selling customers what they want, where
they want it and how they want it across all channels," said
Jeff Lobl, managing director of
global distribution for Delta Air Lines. "We are grateful to Sabre
for their innovative and pioneering spirit in taking this journey
with Delta and establishing a new and exciting path forward for
third-party distribution."
Aligning the interests of the global travel marketplace, the
companies expect the innovative distribution agreement to transform
the way travel partners do business and ensures
Sabre-connected travel buyers will continue to have access to
Delta's content globally while enabling Delta to continue to
extend its reach with Sabre's valuable network of global travel
buyers.
Delta's omni-channel, customer-centric approach invests across
all channels to build experiences and capabilities to provide
consumers with an elevated shopping experience in their preferred
channel. This new approach to retail transformation will create
value for all stakeholders in the ecosystem by enhancing traveler
experiences and offering customer choice.
"Sabre is on a journey to create a new marketplace for
personalized travel. Technology innovation combined with
collaborative partnerships are key to realizing our vision," said
Wade Jones, chief product officer of
Sabre Travel Solutions. "This new agreement is one example of that
partnership philosophy, and our innovation to transform our
storefront experience reinforces this by ensuring Delta and Sabre's
mutual customers can shop with confidence and see the value of the
offerings available to them."
The New Airline Storefront, developed by Sabre in collaboration
with Delta, CWT and other thought-leading partners, is now
fully available in Sabre Red 360 and provides digital "shelves"
that better organize an airline's offerings in a side-by-side
display to enhance the traveler's shopping experience, driving
value for both sellers and buyers across the travel ecosystem.
"Sabre's new airline storefront and rich content makes it easier
to understand new airline product offerings and simplifies the
purchasing decision. CWT is a strong supporter of a collaborative
approach to address an improved user experience for our counselors;
equating to a better trip planning experience for the traveler,"
said Erik Magnuson, vice president - product management,
mobility & payments of CWT. "We see the storefront as
another big step in providing the best value and personalization
our customers demand."
"We are excited about this agreement and expect the underlying
innovation to simplify the booking process and significantly
improve the experience for our travelers," said Rita Visser, Director, Global Travel Sourcing
& GPO, Oracle.
"Both our new GDS approach with Sabre and their transformative
new storefront are two important steps forward in evolving the
retail shopping experience for travelers while creating value for
all stakeholders across the ecosystem," said Lobl. "By focusing on
value, travelers will benefit from greater choice and visibility to
all product offerings while corporations will benefit from
their travelers being more comfortable in their preferred booking
channel and within their travel policies."
This continued focus on innovation demonstrates advancements in
Delta's strategy across all channels, building experiences and
capabilities that provide consumers with an elevated shopping
experience in their preferred channel of choice.
About Delta Air Lines
Delta Air Lines (NYSE: DAL) is the U.S. global airline leader in
products, services, innovation, reliability and customer
experience. Powered by its 80,000 people around the world, Delta
continues to invest billions in its people, delivering a
world-class travel experience and generating industry-leading
shareholder returns. With its constant drive to invest, innovate
and expand, Delta today is the world's No. 1 airline by total
revenues.
Delta serves nearly 200 million people every year, taking
customers across its industry-leading global network to more than
300 destinations in over 50 countries. Headquartered in
Atlanta, Delta offers more than
5,000 daily departures and as many as 15,000 affiliated departures
including the premier SkyTeam alliance, of which Delta is a
founding member.
Through its innovative alliances with Aeromexico, Air
France-KLM, Alitalia, China Eastern,
GOL, Korean Air, Virgin Atlantic, Virgin Australia and WestJet,
Delta is bringing more choice and competition to customers
worldwide. Delta operates significant hubs and key markets at
airports in Amsterdam,
Atlanta, Boston, Detroit, London-Heathrow, Los
Angeles, Mexico City,
Minneapolis/St. Paul, New York-JFK
and LaGuardia, Paris Charles de
Gaulle, Salt Lake City, São
Paulo, Seattle, Seoul-Incheon and
Tokyo.
Delta has been recognized as a Fortune's top 50 Most Admired
Companies in addition to being named the most admired airline for
the eighth time in nine years. Additionally, Delta has ranked No.1
in the Business Travel News Annual Airline survey for an
unprecedented eight consecutive years and named one of Fast
Company's Most Innovative Companies Worldwide for two consecutive
years. More about Delta can be found on the Delta News Hub as
well as delta.com, via @DeltaNewsHub on Twitter and
Facebook.com/delta.
About Sabre Corporation
Sabre Corporation (NASDAQ: SABR) is a leading software and
technology company that powers the global travel industry, serving
a wide range of travel companies including airlines, hoteliers,
travel agencies and other suppliers. The company provides
retailing, distribution and fulfilment solutions that help its
customers operate more efficiently, drive revenue and offer
personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake,
Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information visit
www.sabre.com.
About CWT
CWT is a Business-to-Business-for-Employees (B2B4E)
travel management platform on whom companies and governments rely
on to keep their people connected. Anywhere, anytime, anyhow –
across six continents – the company provides their clients and
their employees with innovative technology and an efficient, safe,
and secure travel experience.
SABR-F
Contacts:
Media:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors:
Kevin Crissey
kevin.crissey@sabre.com
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation