George Mason University Engages Accenture to Transform Student Experience with Salesforce Education Cloud
27 Février 2024 - 12:59PM
Business Wire
George Mason University and Accenture (NYSE: ACN) finalized a
two-year agreement to roll out Salesforce Education Cloud and new
marketing solutions as part of the university’s efforts to
transform the student experience.
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George Mason University and Accenture
finalized a two-year agreement to roll out Salesforce Education
Cloud and new marketing solutions as part of the university’s
efforts to transform the student experience. (Photo: Business
Wire)
Enabling improved data-driven, connected and streamlined
processes, Mason and Accenture will initially focus on data
alignment through two Education Cloud tools: Student Success and
Recruitment and Admissions. Accenture will also identify and deploy
additional marketing and communication tools to enhance these
applications.
“As we build a more modern university for Virginia’s largest and
most diverse student body, Mason is committed to delivering a
comprehensive and unparalleled student experience and the best
education outcomes for all," said Ken Walsh, Mason’s interim
provost and executive vice president. “Accenture’s experience
customizing and integrating Salesforce Education Cloud into
existing systems will help advance the university’s goals to
comprehensively support students at every step of their academic
journey at Mason and beyond.”
In March 2023, Mason issued a request for proposal for a
strategic partner to improve Mason’s student lifecycle management
with Salesforce Education Cloud, selecting Accenture as a result of
the procurement process.
“Higher education leaders recognize the opportunities to
redesign the student journey, from recruitment through graduation
and beyond, by focusing on the moments that matter to each
individual,” said David Metnick, Accenture public sector and
education lead for Virginia. “Mason’s move to the cloud will
substantially strengthen its digital core, allowing it to deliver
excellent student services and meet ever-evolving needs as new
tools and opportunities emerge.”
Accenture will integrate the new technology into the
university’s existing infrastructure, consolidating data and
operations. This will provide faculty and staff with tools to
improve collaboration by connecting and streamlining diverse
information and processes. It will also help Mason support
students’ individual needs and provide educational opportunities to
ensure their success.
“Our mission at Salesforce is to empower institutions with the
tools they need to deliver better student experiences and
outcomes,” said Balakrishnan Subramanian, VP & GM of Education
at Salesforce. “We’re excited to see George Mason and Accenture
work together to implement Salesforce Education Cloud to create a
student-first experience for learners, increase enrollment, and
improve the admissions process.”
“We are excited to embark on this journey with Accenture,” added
Renate Guilford, vice president for academic administration.
“Together we’ll build an integrated system that enhances Mason’s
technological framework while keeping our students at the center of
our operations.”
About George Mason University
George Mason University is Virginia’s largest public research
university. Located near Washington, D.C., Mason enrolls more than
40,000 students from 130 countries and all 50 states. Mason has
grown rapidly over the past half-century and is recognized for its
innovation and entrepreneurship, remarkable diversity and
commitment to accessibility. In 2023, the university launched Mason
Now: Power the Possible, a one-billion-dollar comprehensive
campaign to support student success, research, innovation,
community, and stewardship. Learn more at gmu.edu.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 743,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com. For more information on
the Accenture and Salesforce relationship, visit
https://www.accenture.com/salesforce.
Salesforce, Education Cloud and others are among the trademarks
of Salesforce, inc.
Copyright © 2024 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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version on businesswire.com: https://www.businesswire.com/news/home/20240227871475/en/
Joe Dickie Accenture +1 512 694 6422
joseph.r.dickie@accenture.com
John Hollis George Mason University +1 571 396 1578
jhollis2@gmu.edu
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